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The rise of Netflix and inspired copycat services has made studios and cable programmers shift some focus to streaming apps & away from theaters and traditional TV audiences.
Walt Disney chairman Bob Iger had earlier announced that the Disney streaming service would be launched in India the same day IPL was set to start.
Netflix & Disney are spending millions of dollars to grab viewers in India. But Zee5 has a plan to defend its turf and gain market share.
Its unlikely that Netflix subscribers will cancel in droves but the competition will curb its ability to raise prices & create a more volatile rate of churn.
Since its release in November, Disney+ app was downloaded 41 million times and generated almost $100 million in user spending — 4 times more than HBO Now app earned in the same time.
Disney is willing to lose money in order to generate market power that the company can later use, often against consumers.
Marketing for ‘Star Wars: The Rise of Skywalker’ plucks the nostalgia strings and plays up the fact that there won’t be another film for years.
As Disney+ gains clout thanks to its child-friendly model, its competitors will be forced to clean up their acts and put in place more safeguards.
Immediately after his father’s death, Simba displays a range of grieving emotions, from self-blame and anger to profound sadness.
With US market near saturation, growth even for giants like Netflix is likely to come from overseas.
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