Pepsi’s packaging tweak is more than the obvious ‘more quantity at same price’. By increasing quantity without changing price, it aims to alter the way the product is consumed.
In the UK, it has been estimated that 65% women and 44% men have clothing that they are yet to wear, while one survey found that many women consider garments worn once or twice as ‘old’
IMF has raised India’s growth projections for current and next 2 financial years. Yet, results of major FMCG companies, and govt’s own data, shows public consumption remains subdued.
India’s university towns initiative is an opportunity to do something we have never managed at scale: build knowledge ecosystems rather than knowledge silos.
Cook will hand over the reins to Ternus on 1 September, capping a 15-year tenure that turned the company into a $4 trillion business spanning watches, video streaming & financial services.
American objectives are unmet. They neither have muscle nor motivation to resume the war. As for Iran, the regime didn’t just survive, it’s now led by more radical individuals.
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