This is the story of India’s cola wars. It’s always been a potent mix of politics, nationalism, predatory market practices and good old conspiracy theories.
Thums Up was bought by The Coca-Cola Company from Parle in 1993. It was widely believed that this acquisition was a way to diminish any competition Coke faced.
Launched by Parle, RimZim's unique jeera flavoured soda was popular in the 1980s. It was acquired by Coca-Cola in 1994 and relaunched in 2018, but the revamped drink failed to catch on.
Whether it’s standing up for Steve Smith or breaking the mould of chauvinism over targeting of Anushka Sharma or giving up Pepsi contract, Virat Kohli has done it all.
Tobacco, cigarettes, soft drinks, junk food — Bollywood actors and Indian sports personalities have never shied away from appearing in advertisements for unhealthy items.
There is now hope that Cristiano Ronaldo's Euro 2020 press conference act could mean that Ajay Devgn or Shah Rukh Khan won't be able to do a ‘Zubaan kesari' and sell us Vimal Elaichi.
India’s opposition must stop playing catch-up politics and reposition their brand — like Avis did against Hertz, or how Volkswagen Beetle countered big American cars.
The actor has both a good physique and acting prowess. He impressed audiences with his performance in A Suitable Boy (2020), making love look giddy and poetic all at once.
Driving this wave of interest is the upcoming Rising North-East Investors Summit in New Delhi, organised by the Ministry for Development of the North Eastern Region.
India used multiple types of aircraft, air to surface missiles & air defence systems to inflict damage to PAF. Almost all strikes were covered by high-res recon UAVs & satellites.
Pakistani establishments and their proxies are prone to severe, predictable 7-year-itch. Each step up the escalation ladder buys India about this many years of deterrence on average.
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