This is the story of India’s cola wars. It’s always been a potent mix of politics, nationalism, predatory market practices and good old conspiracy theories.
Thums Up was bought by The Coca-Cola Company from Parle in 1993. It was widely believed that this acquisition was a way to diminish any competition Coke faced.
Launched by Parle, RimZim's unique jeera flavoured soda was popular in the 1980s. It was acquired by Coca-Cola in 1994 and relaunched in 2018, but the revamped drink failed to catch on.
Whether it’s standing up for Steve Smith or breaking the mould of chauvinism over targeting of Anushka Sharma or giving up Pepsi contract, Virat Kohli has done it all.
Tobacco, cigarettes, soft drinks, junk food — Bollywood actors and Indian sports personalities have never shied away from appearing in advertisements for unhealthy items.
There is now hope that Cristiano Ronaldo's Euro 2020 press conference act could mean that Ajay Devgn or Shah Rukh Khan won't be able to do a ‘Zubaan kesari' and sell us Vimal Elaichi.
India’s opposition must stop playing catch-up politics and reposition their brand — like Avis did against Hertz, or how Volkswagen Beetle countered big American cars.
The proposed amendment to the Insolvency and Bankruptcy Code aims to reduce timelines and provide for a mechanism that involves minimal interaction with the court. It fails on both counts.
Open to public feedback until 26 November, the revised guidelines, among other changes, give CA firms more flexibility to advertise & promote their services.
Bihar is blessed with a land more fertile for revolutions than any in India. Why has it fallen so far behind then? Constant obsession with politics is at the root of its destruction.
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