Mumbai: Maharashtra on Tuesday signed a memorandum of understanding with Coca-Cola to recycle PET (polyethylene terephthalate) bottles across the state, calling it India's first...
Zero sugar drinks’ branding resonates more with younger, wellness-minded consumers, who shun sugar but don’t vibe with calorie counting or diet culture.
This is the story of India’s cola wars. It’s always been a potent mix of politics, nationalism, predatory market practices and good old conspiracy theories.
Thums Up was bought by The Coca-Cola Company from Parle in 1993. It was widely believed that this acquisition was a way to diminish any competition Coke faced.
Launched by Parle, RimZim's unique jeera flavoured soda was popular in the 1980s. It was acquired by Coca-Cola in 1994 and relaunched in 2018, but the revamped drink failed to catch on.
Whether it’s standing up for Steve Smith or breaking the mould of chauvinism over targeting of Anushka Sharma or giving up Pepsi contract, Virat Kohli has done it all.
Tobacco, cigarettes, soft drinks, junk food — Bollywood actors and Indian sports personalities have never shied away from appearing in advertisements for unhealthy items.
There is now hope that Cristiano Ronaldo's Euro 2020 press conference act could mean that Ajay Devgn or Shah Rukh Khan won't be able to do a ‘Zubaan kesari' and sell us Vimal Elaichi.
The Gen Z movement was a serious wave that RSP and Balen together managed to capture—the first milestone reflecting the relevance of issues-based politics.
As Iran war enters 11th day, government prioritises household gas supply, boosts LPG output and invokes Essential Commodities Act amid concerns over potential shortages.
SMPP Limited gets order for additional 10,000 bulletproof jackets for BSF, CISF & SSB. This is over & above the existing order for 40,000 jackets, taking the total to 50,000.
Trump has ushered in the age of humiliation. His method is to push around America’s friends rudely and publicly. He knows none of them can afford to fight back.
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