This is the story of India’s cola wars. It’s always been a potent mix of politics, nationalism, predatory market practices and good old conspiracy theories.
Thums Up was bought by The Coca-Cola Company from Parle in 1993. It was widely believed that this acquisition was a way to diminish any competition Coke faced.
Launched by Parle, RimZim's unique jeera flavoured soda was popular in the 1980s. It was acquired by Coca-Cola in 1994 and relaunched in 2018, but the revamped drink failed to catch on.
Whether it’s standing up for Steve Smith or breaking the mould of chauvinism over targeting of Anushka Sharma or giving up Pepsi contract, Virat Kohli has done it all.
Tobacco, cigarettes, soft drinks, junk food — Bollywood actors and Indian sports personalities have never shied away from appearing in advertisements for unhealthy items.
There is now hope that Cristiano Ronaldo's Euro 2020 press conference act could mean that Ajay Devgn or Shah Rukh Khan won't be able to do a ‘Zubaan kesari' and sell us Vimal Elaichi.
India’s opposition must stop playing catch-up politics and reposition their brand — like Avis did against Hertz, or how Volkswagen Beetle countered big American cars.
Dismissing unconditional cash transfers through the parochial logic of ‘unearned assistance is undeserving’ narrows the space for policy innovation and restricts possibilities for social mobility.
December oil imports from Russia may drop nearly 50%, but Indian buyers already shifting to non-designated Russian entities and opaque trading channels to keep Russian oil flowing.
The helicopters produced by Lockheed Martin are known as ‘submarine hunters’. India ordered 24 of these aircraft in 2020 to replace the Sea King helicopters. 15 have been delivered till date.
The India-South Africa series-defining fact is the catastrophic decline of Indian red ball cricket where a visiting team can mock us with the 'grovel' word.
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