Mumbai: Maharashtra on Tuesday signed a memorandum of understanding with Coca-Cola to recycle PET (polyethylene terephthalate) bottles across the state, calling it India's first...
Zero sugar drinks’ branding resonates more with younger, wellness-minded consumers, who shun sugar but don’t vibe with calorie counting or diet culture.
This is the story of India’s cola wars. It’s always been a potent mix of politics, nationalism, predatory market practices and good old conspiracy theories.
Thums Up was bought by The Coca-Cola Company from Parle in 1993. It was widely believed that this acquisition was a way to diminish any competition Coke faced.
Launched by Parle, RimZim's unique jeera flavoured soda was popular in the 1980s. It was acquired by Coca-Cola in 1994 and relaunched in 2018, but the revamped drink failed to catch on.
Whether it’s standing up for Steve Smith or breaking the mould of chauvinism over targeting of Anushka Sharma or giving up Pepsi contract, Virat Kohli has done it all.
Tobacco, cigarettes, soft drinks, junk food — Bollywood actors and Indian sports personalities have never shied away from appearing in advertisements for unhealthy items.
There is now hope that Cristiano Ronaldo's Euro 2020 press conference act could mean that Ajay Devgn or Shah Rukh Khan won't be able to do a ‘Zubaan kesari' and sell us Vimal Elaichi.
After dominating India’s crude imports since 2023, Russian supplies slowed amid US sanctions, but a 30-day ‘waiver’ amid West Asia tensions could now push flows back towards 2 mbpd.
Trump has ushered in the age of humiliation. His method is to push around America’s friends rudely and publicly. He knows none of them can afford to fight back.
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