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Tuesday, February 3, 2026
TopicBrands

Topic: Brands

In Dabur’s ‘whack-a-mole’ fight with fake websites, Delhi HC’s answer can revamp online brand safeguards

Ruling allows the FMCG giant to block new fake domains without filing fresh lawsuits, while directing banks, registrars and authorities to plug gaps that enable online fraud.

Stuck in the past or built to last? Red Bull ads refuse to change but still work

The brand’s tagline, 'Red Bull Gives You Wiiings,' is one of the most recognisable in the world, almost synonymous with the energy drink category itself.

India funding world cricket. And it’s riding on paan masala, tractor, rebar, deo market

Kapil Dev’s ‘Palmolive da jawab nahi’ ad was early sign of advertisers taping into the middle-class. Today, Indian cricket has a new base—small towns playing, funding, watching.

Ye and Adidas split — why brand marriages can sometimes go bad

When done well, collaboration helps both partners grow and amplify a shared message like the idea of animal-friendly clothing in the case of H&M and PETA.

Stop airing ‘misleading’ Naaptol & Sensodyne ads, govt tells private TV channels

Nidhi Khare, head of Central Consumer Protection Authority, a statutory body that protects consumers’ rights, says both firms did not submit data to substantiate their claims.

Use Influencer Marketing Comprehensive Guide (2022) to enhance brand awareness

A good influencer marketing strategy assists you in increasing brand visibility, establishing a reputation, and connecting with larger markets.

Not Shah Rukh Khan nor Salman, ‘taste the thunder’ is the real hero of Thums Up ads

In India, if a brand jingle is good, it’s the best seller of the product. And ‘taste the thunder’ has been ruling for years.

The ultimate guide to Birkenstock shearling styles, a must-have for winters

The brand has swiftly become synonymous with the idea of comfortable footwear.

Against traditions or religion, unpleasant — study finds what makes ads ‘offensive’ for Indians

Advertising Standards Council of India has studied 1,759 complaints against 488 advertisements received by it in past 3 years (2019-2021), to identify what is construed as offensive by Indians.

How are QR codes used in today’s high-fashion marketing? QRTiger will be your best guide

The QR code technology enables the fashion industry to retain old customers and attract new ones and it has set a whole new standard in marketing.

On Camera

Don’t ask what to do with boys who rape. Ask what turned them into assaulters in the first place

Young boys who should be sweating about schoolwork are learning how to corner women. Are we now supposed to add children to the list of people we need to protect ourselves from?

Floundering PM Internship Scheme has seen 44% drop out since 2024 launch. Budget deals drastic blow

Only 21 percent of interns complete programme as Centre slashes budget by over 50% after poor joining and high attrition.

CDS Gen Chauhan in Armenia, focus on deeper defence ties including new deals

Armenia has procured significant defence equipment from India, including artillery guns, multi-barrel rocket launchers, air defence system, sniper rifles, weapons locating radars, anti-drone weapons.

Swiss report should now close Op Sindoor debate. Knowing when to stop the fight is key too

The key to fighting a war successfully, or even launching it, is a clear objective. That’s an entirely political call. It isn’t emotional or purely military.