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Monday, February 23, 2026
TopicBrands

Topic: Brands

In Dabur’s ‘whack-a-mole’ fight with fake websites, Delhi HC’s answer can revamp online brand safeguards

Ruling allows the FMCG giant to block new fake domains without filing fresh lawsuits, while directing banks, registrars and authorities to plug gaps that enable online fraud.

Stuck in the past or built to last? Red Bull ads refuse to change but still work

The brand’s tagline, 'Red Bull Gives You Wiiings,' is one of the most recognisable in the world, almost synonymous with the energy drink category itself.

India funding world cricket. And it’s riding on paan masala, tractor, rebar, deo market

Kapil Dev’s ‘Palmolive da jawab nahi’ ad was early sign of advertisers taping into the middle-class. Today, Indian cricket has a new base—small towns playing, funding, watching.

Ye and Adidas split — why brand marriages can sometimes go bad

When done well, collaboration helps both partners grow and amplify a shared message like the idea of animal-friendly clothing in the case of H&M and PETA.

Stop airing ‘misleading’ Naaptol & Sensodyne ads, govt tells private TV channels

Nidhi Khare, head of Central Consumer Protection Authority, a statutory body that protects consumers’ rights, says both firms did not submit data to substantiate their claims.

Use Influencer Marketing Comprehensive Guide (2022) to enhance brand awareness

A good influencer marketing strategy assists you in increasing brand visibility, establishing a reputation, and connecting with larger markets.

Not Shah Rukh Khan nor Salman, ‘taste the thunder’ is the real hero of Thums Up ads

In India, if a brand jingle is good, it’s the best seller of the product. And ‘taste the thunder’ has been ruling for years.

The ultimate guide to Birkenstock shearling styles, a must-have for winters

The brand has swiftly become synonymous with the idea of comfortable footwear.

Against traditions or religion, unpleasant — study finds what makes ads ‘offensive’ for Indians

Advertising Standards Council of India has studied 1,759 complaints against 488 advertisements received by it in past 3 years (2019-2021), to identify what is construed as offensive by Indians.

How are QR codes used in today’s high-fashion marketing? QRTiger will be your best guide

The QR code technology enables the fashion industry to retain old customers and attract new ones and it has set a whole new standard in marketing.

On Camera

Life in Delhi isn’t easy for Northeast Indians. Racism is always round the corner

Racism is a problem for privileged mainlanders only when it's meted out to them abroad. In their own backyard, it's normalised as 'I was just kidding. Chill yaar'.

In the West, there’s anxiety. In India, optimism—Rishi Sunak says India poised to be leader in AI

On Wednesday, the former UK Prime Minister Rishi Sunak was speaking in New Delhi at a Carnegie & Observer Research Foundation event on AI.

Post-elections, Bangladesh Army shuffles top military & intel posts, defence adviser in India recalled

Orders issued by Army Headquarters reassign key operational commanders and senior intelligence officials, including the head of DGFI, the country’s premier military intelligence agency.

No country is ever fully sovereign. Cold War era taught India its real meaning

India’s fraught neighbourhood places multiple constraints on its strategic choices. It leaves no time to take a deep breath, lean back and reset.