scorecardresearch
Sunday, September 7, 2025
TopicBrands

Topic: Brands

Stuck in the past or built to last? Red Bull ads refuse to change but still work

The brand’s tagline, 'Red Bull Gives You Wiiings,' is one of the most recognisable in the world, almost synonymous with the energy drink category itself.

India funding world cricket. And it’s riding on paan masala, tractor, rebar, deo market

Kapil Dev’s ‘Palmolive da jawab nahi’ ad was early sign of advertisers taping into the middle-class. Today, Indian cricket has a new base—small towns playing, funding, watching.

Ye and Adidas split — why brand marriages can sometimes go bad

When done well, collaboration helps both partners grow and amplify a shared message like the idea of animal-friendly clothing in the case of H&M and PETA.

Stop airing ‘misleading’ Naaptol & Sensodyne ads, govt tells private TV channels

Nidhi Khare, head of Central Consumer Protection Authority, a statutory body that protects consumers’ rights, says both firms did not submit data to substantiate their claims.

Use Influencer Marketing Comprehensive Guide (2022) to enhance brand awareness

A good influencer marketing strategy assists you in increasing brand visibility, establishing a reputation, and connecting with larger markets.

Not Shah Rukh Khan nor Salman, ‘taste the thunder’ is the real hero of Thums Up ads

In India, if a brand jingle is good, it’s the best seller of the product. And ‘taste the thunder’ has been ruling for years.

The ultimate guide to Birkenstock shearling styles, a must-have for winters

The brand has swiftly become synonymous with the idea of comfortable footwear.

Against traditions or religion, unpleasant — study finds what makes ads ‘offensive’ for Indians

Advertising Standards Council of India has studied 1,759 complaints against 488 advertisements received by it in past 3 years (2019-2021), to identify what is construed as offensive by Indians.

How are QR codes used in today’s high-fashion marketing? QRTiger will be your best guide

The QR code technology enables the fashion industry to retain old customers and attract new ones and it has set a whole new standard in marketing.

State of Congress has reached such a low that it’s showing in its Assam, Bengal, Kerala plan

Congress' brand value, and thus credibility, is at an all-time low. And its state election strategies are proof.

On Camera

The Bengal Files has made sure Kolkata dusts history books to find out real Gopal Mukherjee

Whether it is due to the alleged unofficial ban on The Bengal Files or allegations by Gopal Mukherjee’s family against Agnihotri, everyone in the state wants to know more about Mukherjee.

Punjab’s paddy farmers are staring at big losses. Why flood impact may spill out of India’s rice bowl

As devastated farmers begin to come to terms with the fallout, 4 lakh hectares of land under paddy cultivation across state is flooded. Punjab is among the biggest contributors to PDS.

Army chief weighs in on theaterisation, says it is inevitable and need of the hour

New Delhi: Army chief General Upendra Dwivedi has strongly backed the idea of theaterisation, saying it is inevitable and the need of the hour. Speaking...

Punjab is fast becoming the new Northeast. And there’s a message in it for Modi

In its toughest time in decades because of floods, Punjab would’ve expected PM Modi to visit. If he has the time for a Bihar tour, why not a short visit to next-door Punjab?