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Tuesday, November 11, 2025
TopicBrands

Topic: Brands

Stuck in the past or built to last? Red Bull ads refuse to change but still work

The brand’s tagline, 'Red Bull Gives You Wiiings,' is one of the most recognisable in the world, almost synonymous with the energy drink category itself.

India funding world cricket. And it’s riding on paan masala, tractor, rebar, deo market

Kapil Dev’s ‘Palmolive da jawab nahi’ ad was early sign of advertisers taping into the middle-class. Today, Indian cricket has a new base—small towns playing, funding, watching.

Ye and Adidas split — why brand marriages can sometimes go bad

When done well, collaboration helps both partners grow and amplify a shared message like the idea of animal-friendly clothing in the case of H&M and PETA.

Stop airing ‘misleading’ Naaptol & Sensodyne ads, govt tells private TV channels

Nidhi Khare, head of Central Consumer Protection Authority, a statutory body that protects consumers’ rights, says both firms did not submit data to substantiate their claims.

Use Influencer Marketing Comprehensive Guide (2022) to enhance brand awareness

A good influencer marketing strategy assists you in increasing brand visibility, establishing a reputation, and connecting with larger markets.

Not Shah Rukh Khan nor Salman, ‘taste the thunder’ is the real hero of Thums Up ads

In India, if a brand jingle is good, it’s the best seller of the product. And ‘taste the thunder’ has been ruling for years.

The ultimate guide to Birkenstock shearling styles, a must-have for winters

The brand has swiftly become synonymous with the idea of comfortable footwear.

Against traditions or religion, unpleasant — study finds what makes ads ‘offensive’ for Indians

Advertising Standards Council of India has studied 1,759 complaints against 488 advertisements received by it in past 3 years (2019-2021), to identify what is construed as offensive by Indians.

How are QR codes used in today’s high-fashion marketing? QRTiger will be your best guide

The QR code technology enables the fashion industry to retain old customers and attract new ones and it has set a whole new standard in marketing.

State of Congress has reached such a low that it’s showing in its Assam, Bengal, Kerala plan

Congress' brand value, and thus credibility, is at an all-time low. And its state election strategies are proof.

On Camera

The govt’s ‘fix’ to speed up insolvency could add at least a year to the process

The proposed amendment to the Insolvency and Bankruptcy Code aims to reduce timelines and provide for a mechanism that involves minimal interaction with the court. It fails on both counts.

No more text-heavy ads, wider scope of services—ICAI’s ethics code overhaul to promote Indian CA firms

Open to public feedback until 26 November, the revised guidelines, among other changes, give CA firms more flexibility to advertise & promote their services.

‘Let them see’: Putin says new nuclear-powered missiles in the making, in message to Washington

At a ceremony felicitating Russian military engineers, Putin highlights Moscow’s 'parity' in defence technologies for the next century.

Bihar is where politics moves, and everything else stands still

Bihar is blessed with a land more fertile for revolutions than any in India. Why has it fallen so far behind then? Constant obsession with politics is at the root of its destruction.