Monday, 8 August, 2022
TopicBrands

Topic: Brands

Stop airing ‘misleading’ Naaptol & Sensodyne ads, govt tells private TV channels

Anupriya Chatterjee -
Nidhi Khare, head of Central Consumer Protection Authority, a statutory body that protects consumers’ rights, says both firms did not submit data to substantiate their claims.

Use Influencer Marketing Comprehensive Guide (2022) to enhance brand awareness

Animesh Kumar -
A good influencer marketing strategy assists you in increasing brand visibility, establishing a reputation, and connecting with larger markets.

Not Shah Rukh Khan nor Salman, ‘taste the thunder’ is the real hero of Thums Up ads

Shubhangi Misra -
In India, if a brand jingle is good, it’s the best seller of the product. And ‘taste the thunder’ has been ruling for years.

The ultimate guide to Birkenstock shearling styles, a must-have for winters

PR Spot -
The brand has swiftly become synonymous with the idea of comfortable footwear.

Against traditions or religion, unpleasant — study finds what makes ads ‘offensive’ for Indians

Shubhangi Misra -
Advertising Standards Council of India has studied 1,759 complaints against 488 advertisements received by it in past 3 years (2019-2021), to identify what is construed as offensive by Indians.

How are QR codes used in today’s high-fashion marketing? QRTiger will be your best guide

TSM -
The QR code technology enables the fashion industry to retain old customers and attract new ones and it has set a whole new standard in marketing.

State of Congress has reached such a low that it’s showing in its Assam, Bengal, Kerala plan

Rahul Verma -
Congress' brand value, and thus credibility, is at an all-time low. And its state election strategies are proof.

The bee, not the brand — India needs to bet its money on the right honey

Neera Majumdar -
India has been using honey for thousands of years. And right when it needed it the most — Covid season — CSE accused most top brands including Dabur and Patanjali of adulterating.

Gattu, the mischievous Asian Paints mascot who ruled Indian hearts for over 50 years

Unnati Sharma -
The iconic mascot was designed by renowned cartoonist RK Laxman and made the brand a major player in the paint market.

Covid is making brands opt for skyrise marketing to reach the ‘low-lying’ consumer

Sandeep Goyal -
‘Skyrise markets’ today represent a huge opportunity for brands, large retailers and e-commerce platforms due to natural grouping of similar customer profiles.
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Opinion

A Kia Sonet in India, 2020 | Wikimedia Commons

Pandemic, Toyota, Honda, Volkswagen, naysayers —Kia Motors entered India and beat all

Kushan Mitra -
Kia Motors claims to have sold over 5 lakh cars in India in just under 3 years. With new EV6 lined up, will the future be as electric for the Korean company?
Still from Gangs of Wasseypur | YouTube

Gangs of Wasseypur ended plastic NRI dramas. Gritty small towns have ruled Bollywood since

File photo of Ayman al-Zawahiri, head of al-Qaeda | Commons

Taliban won’t give up al-Qaeda, not after US killing al-Zawahiri. Kabul’s a safe haven

Economy

Wheat being harvested at a village near Amritsar in Punjab | Representational image | ANI

Willing to ‘feed the world’ by summer, India may have to import wheat come winter

Sayantan Bera -
With wheat prices soaring, the government may have to slash import duty and impose stock limits, say traders and analysts.

Defence

The Flying Dolphin — how a former Indian Navy submariner qualified as a commercial pilot 

Suchet Vir Singh -
Vivek Chaudhary retired from the Indian Navy in 2017 after serving on the  Short-Service Commission. After that, his dreams took flight. 

National Interest

In Kashmir 3 years on, 3 positive changes, 3 things that should’ve happened & 3 that got worse

Shekhar Gupta -
Kashmir as a crisis has fallen off our headlines and from the top of our collective minds. Which is precisely the most important change for the better.

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