Monday, 8 August, 2022
TopicBrands

Topic: Brands

Stop airing ‘misleading’ Naaptol & Sensodyne ads, govt tells private TV channels

Nidhi Khare, head of Central Consumer Protection Authority, a statutory body that protects consumers’ rights, says both firms did not submit data to substantiate their claims.

Use Influencer Marketing Comprehensive Guide (2022) to enhance brand awareness

A good influencer marketing strategy assists you in increasing brand visibility, establishing a reputation, and connecting with larger markets.

Not Shah Rukh Khan nor Salman, ‘taste the thunder’ is the real hero of Thums Up ads

In India, if a brand jingle is good, it’s the best seller of the product. And ‘taste the thunder’ has been ruling for years.

The ultimate guide to Birkenstock shearling styles, a must-have for winters

The brand has swiftly become synonymous with the idea of comfortable footwear.

Against traditions or religion, unpleasant — study finds what makes ads ‘offensive’ for Indians

Advertising Standards Council of India has studied 1,759 complaints against 488 advertisements received by it in past 3 years (2019-2021), to identify what is construed as offensive by Indians.

How are QR codes used in today’s high-fashion marketing? QRTiger will be your best guide

The QR code technology enables the fashion industry to retain old customers and attract new ones and it has set a whole new standard in marketing.

State of Congress has reached such a low that it’s showing in its Assam, Bengal, Kerala plan

Congress' brand value, and thus credibility, is at an all-time low. And its state election strategies are proof.

The bee, not the brand — India needs to bet its money on the right honey

India has been using honey for thousands of years. And right when it needed it the most — Covid season — CSE accused most top brands including Dabur and Patanjali of adulterating.

Gattu, the mischievous Asian Paints mascot who ruled Indian hearts for over 50 years

The iconic mascot was designed by renowned cartoonist RK Laxman and made the brand a major player in the paint market.

Covid is making brands opt for skyrise marketing to reach the ‘low-lying’ consumer

‘Skyrise markets’ today represent a huge opportunity for brands, large retailers and e-commerce platforms due to natural grouping of similar customer profiles.

On Camera

YourTurn

A Kia Sonet in India, 2020 | Wikimedia Commons

Pandemic, Toyota, Honda, Volkswagen, naysayers —Kia Motors entered India and beat all

Kia Motors claims to have sold over 5 lakh cars in India in just under 3 years. With new EV6 lined up, will the future be as electric for the Korean company?
Wheat being harvested at a village near Amritsar in Punjab | Representational image | ANI

Willing to ‘feed the world’ by summer, India may have to import wheat come winter

With wheat prices soaring, the government may have to slash import duty and impose stock limits, say traders and analysts.

Defence

The Flying Dolphin — how a former Indian Navy submariner qualified as a commercial pilot 

Vivek Chaudhary retired from the Indian Navy in 2017 after serving on the  Short-Service Commission. After that, his dreams took flight. 

In Kashmir 3 years on, 3 positive changes, 3 things that should’ve happened & 3 that got worse

Kashmir as a crisis has fallen off our headlines and from the top of our collective minds. Which is precisely the most important change for the better.
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