Tuesday, 5 July, 2022
TopicBrand

Topic: Brand

Dabur, Fabindia should have stuck to their ads. Succumbing shows ‘liberal’ India lacks spine

Campus Voice is an initiative by ThePrint where young Indians get an opportunity to express their opinions on a prevalent issue.

You’d think Sabyasachi’s mangalsutra ad would be a hit with Hindu culture guardians. Nope

After Dabur’s Karva Chauth ad, self-appointed guardians of Hindu culture want Sabyasachi’s mangalsutra campaign to be taken down.

I tried to launch India’s first sports shoe brand. Here’s what Kishore Biyani told me

In 'The Biography of a Failed Venture’, Prashant Desai writes that he wanted Indians to have an affordable shoe brand and go beyond Nike, Puma, Adidas.

Google to McKinsey — The story of how ‘employee activism’ rose

In ‘Brand Activism’ Christian Sarkar and Philip Kotler write that if talent is rebelling, companies need to listen and establish a response protocol.

Brand Virat Kohli and how he became the world’s most marketable cricketer

Neither God of Cricket nor Captain Cool, Virat Kohli has been the protagonist for a different India. As he turns 32, a look at how he wedded sporting excellence to his star power.

Nokia’s Snake, the mobile game that became an entire generation’s obsession

Launched in 1997 with Nokia 6110, Snake is said to have signalled a new era in mobile gaming but it was the game’s second version in 2000 that became a household name.

Big Babol, India’s beloved bubblegum that came with the quirkiest commercials

Launched in India in 1994, Big Babol, the 'bade kaam ki cheez', became a hit with its wacky commercials and gifts slipped into packaging.

Dhara’s ‘jalebi’ ad from the 1990s still means home and family

In 2018, UberEats recreated the classic ad with the same actor, the little boy from Kuch Kuch Hota Hai, but with a biryani twist.

Durex says stay inside, Nike says just do it — Admakers are the new bards of Covid lockdown

The coronavirus lockdown has become a strong stimulus for the Mad Men of the world. Budweiser, Ixigo, Durex are all stepping up to the challenge.

Trishna, the popular 1985 Doordarshan adaptation of Pride & Prejudice, is now on YouTube

Written by Kamna Chandra, the 13-episode serial is the perfect escape to while away a weekend in coronavirus lockdown.

On Camera

YourTurn

(L-R) Joe Biden, Xi Jinping, and Narendra Modi | ThePrint

India has interests on both sides of US-China divide. Cold War holds clues for path ahead

India’s strategic balance is weighted towards the West and its economic balance is towards China. But it needs more to build a multipolar world order.
Illustration by Soham Sen

Keep calm and carry on: Unlike wheat, rice isn’t hot yet

The world is worried that India might restrict exports of rice after wheat, pushing prices higher and worsening global food security.

Defence

File photo of a defence personnel armed with a SiG 716 rifle near the Line of Control | Photo: Snehesh Alex Philip | ThePrint

Army puts out tender for 30k ‘night sights’ so its US-made assault rifles can aim better in dark

While an open tender has been issued for procurement of the optical instruments, Bengaluru-based firm Tonbo Imaging, whose services the Army has previously used, is a frontrunner.

Moral, political & ideological questions on Maharashtra: 1st is simplest to answer, 3rd trickiest

What is Shiv Sena’s ideology? We might say it’s been a convenient mix of extreme ethnic chauvinism & unforgiving Hindutva. Within the second, the party retained space to manoeuvre.
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