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Sunday, April 26, 2026
TopicBrand

Topic: Brand

Decorate your new house with neon attack’s customised neon lights

Siraj Ansari -
Are you looking for a way to make your new house feel like home? Add a neon sign.

Dabur, Fabindia should have stuck to their ads. Succumbing shows ‘liberal’ India lacks spine

Abhishek Kumar -
Campus Voice is an initiative by ThePrint where young Indians get an opportunity to express their opinions on a prevalent issue.

You’d think Sabyasachi’s mangalsutra ad would be a hit with Hindu culture guardians. Nope

Mohana Basu -
After Dabur’s Karva Chauth ad, self-appointed guardians of Hindu culture want Sabyasachi’s mangalsutra campaign to be taken down.

I tried to launch India’s first sports shoe brand. Here’s what Kishore Biyani told me

Prashant Desai -
In 'The Biography of a Failed Venture’, Prashant Desai writes that he wanted Indians to have an affordable shoe brand and go beyond Nike, Puma, Adidas.

Google to McKinsey — The story of how ‘employee activism’ rose

Christian Sarkar -
In ‘Brand Activism’ Christian Sarkar and Philip Kotler write that if talent is rebelling, companies need to listen and establish a response protocol.

Brand Virat Kohli and how he became the world’s most marketable cricketer

Priyam Marik -
Neither God of Cricket nor Captain Cool, Virat Kohli has been the protagonist for a different India. As he turns 32, a look at how he wedded sporting excellence to his star power.

Nokia’s Snake, the mobile game that became an entire generation’s obsession

Pia Krishnankutty -
Launched in 1997 with Nokia 6110, Snake is said to have signalled a new era in mobile gaming but it was the game’s second version in 2000 that became a household name.

Big Babol, India’s beloved bubblegum that came with the quirkiest commercials

Pia Krishnankutty -
Launched in India in 1994, Big Babol, the 'bade kaam ki cheez', became a hit with its wacky commercials and gifts slipped into packaging.

Dhara’s ‘jalebi’ ad from the 1990s still means home and family

Pia Krishnankutty -
In 2018, UberEats recreated the classic ad with the same actor, the little boy from Kuch Kuch Hota Hai, but with a biryani twist.

Durex says stay inside, Nike says just do it — Admakers are the new bards of Covid lockdown

Shubhangi Misra -
The coronavirus lockdown has become a strong stimulus for the Mad Men of the world. Budweiser, Ixigo, Durex are all stepping up to the challenge.
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On Camera

YourTurn

Opinion

Skincare doesn’t have to cost a fortune. Here are 10 timeless hacks

Deepali Bhardwaj -
If there’s one thing I tell every single patient, it’s this: sunscreen is non-negotiable.

Why Tesla, Mercedes and BMW are all playing by China’s rules now

Why every man on dating apps now looks exactly the same

Economy

Strategic petroleum reserves: Why India needs bigger oil buffers & how others compare | Cut The Clutter

Shekhar Gupta | Cut The Clutter -
This is the transcript of Ep 1830 of Cut the Clutter, where Shekhar Gupta explains why strategic petroleum reserves are a national necessity & how India compares with China, US & Japan.

Defence

DRDO unveils amphibious battle platforms with crewless turrets, anti-tank missile capability

Snehesh Alex Philip -
Tracked and wheeled variants, built in collaboration with Tata Advanced Systems and Bharat Forge, carry 30mm turrets, cross water using hydro jets, and are 65% indigenous.

National Interest

Trump, Netanyahu’s Iran gamble: The regime change rebound

Shekhar Gupta -
American objectives are unmet. They neither have muscle nor motivation to resume the war. As for Iran, the regime didn’t just survive, it’s now led by more radical individuals.

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