Tuesday, 5 July, 2022
TopicBrand

Topic: Brand

Dabur, Fabindia should have stuck to their ads. Succumbing shows ‘liberal’ India lacks spine

Abhishek Kumar -
Campus Voice is an initiative by ThePrint where young Indians get an opportunity to express their opinions on a prevalent issue.

You’d think Sabyasachi’s mangalsutra ad would be a hit with Hindu culture guardians. Nope

Mohana Basu -
After Dabur’s Karva Chauth ad, self-appointed guardians of Hindu culture want Sabyasachi’s mangalsutra campaign to be taken down.

I tried to launch India’s first sports shoe brand. Here’s what Kishore Biyani told me

Prashant Desai -
In 'The Biography of a Failed Venture’, Prashant Desai writes that he wanted Indians to have an affordable shoe brand and go beyond Nike, Puma, Adidas.

Google to McKinsey — The story of how ‘employee activism’ rose

Christian Sarkar -
In ‘Brand Activism’ Christian Sarkar and Philip Kotler write that if talent is rebelling, companies need to listen and establish a response protocol.

Brand Virat Kohli and how he became the world’s most marketable cricketer

Priyam Marik -
Neither God of Cricket nor Captain Cool, Virat Kohli has been the protagonist for a different India. As he turns 32, a look at how he wedded sporting excellence to his star power.

Nokia’s Snake, the mobile game that became an entire generation’s obsession

Pia Krishnankutty -
Launched in 1997 with Nokia 6110, Snake is said to have signalled a new era in mobile gaming but it was the game’s second version in 2000 that became a household name.

Big Babol, India’s beloved bubblegum that came with the quirkiest commercials

Pia Krishnankutty -
Launched in India in 1994, Big Babol, the 'bade kaam ki cheez', became a hit with its wacky commercials and gifts slipped into packaging.

Dhara’s ‘jalebi’ ad from the 1990s still means home and family

Pia Krishnankutty -
In 2018, UberEats recreated the classic ad with the same actor, the little boy from Kuch Kuch Hota Hai, but with a biryani twist.

Durex says stay inside, Nike says just do it — Admakers are the new bards of Covid lockdown

Shubhangi Misra -
The coronavirus lockdown has become a strong stimulus for the Mad Men of the world. Budweiser, Ixigo, Durex are all stepping up to the challenge.

Trishna, the popular 1985 Doordarshan adaptation of Pride & Prejudice, is now on YouTube

Shubhangi Misra -
Written by Kamna Chandra, the 13-episode serial is the perfect escape to while away a weekend in coronavirus lockdown.
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On Camera

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Opinion

(L-R) Joe Biden, Xi Jinping, and Narendra Modi | ThePrint

India has interests on both sides of US-China divide. Cold War holds clues for path ahead

Lt General Prakash Menon -
India’s strategic balance is weighted towards the West and its economic balance is towards China. But it needs more to build a multipolar world order.
The Supreme Court of India | Manisha Mondal | ThePrint file photo

What India—Hindus and Muslims—missed in Supreme Court’s ‘lecture’ on Nupur Sharma

Photo of Malabar pit viper and gliding frog in Maharashtra's Cherrapunji' | Nachiket Awadhani/Environmental Conservation Organisation NGO

‘To live is to kill’ — a Malabar pit viper and gliding frog affirm nature’s basic law

Economy

Illustration by Soham Sen

Keep calm and carry on: Unlike wheat, rice isn’t hot yet

Sayantan Bera -
The world is worried that India might restrict exports of rice after wheat, pushing prices higher and worsening global food security.

Defence

File photo of a defence personnel armed with a SiG 716 rifle near the Line of Control | Photo: Snehesh Alex Philip | ThePrint

Army puts out tender for 30k ‘night sights’ so its US-made assault rifles can aim better in dark

Raghav Bikhchandani -
While an open tender has been issued for procurement of the optical instruments, Bengaluru-based firm Tonbo Imaging, whose services the Army has previously used, is a frontrunner.

National Interest

Moral, political & ideological questions on Maharashtra: 1st is simplest to answer, 3rd trickiest

Shekhar Gupta -
What is Shiv Sena’s ideology? We might say it’s been a convenient mix of extreme ethnic chauvinism & unforgiving Hindutva. Within the second, the party retained space to manoeuvre.

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