TopicBrand

Topic: Brand

Decorate your new house with neon attack’s customised neon lights

Siraj Ansari - December 28, 2022

Are you looking for a way to make your new house feel like home? Add a neon sign.

Dabur, Fabindia should have stuck to their ads. Succumbing shows ‘liberal’ India lacks spine

Abhishek Kumar - November 17, 2021

Campus Voice is an initiative by ThePrint where young Indians get an opportunity to express their opinions on a prevalent issue.

You’d think Sabyasachi’s mangalsutra ad would be a hit with Hindu culture guardians. Nope

Mohana Basu - October 30, 2021

After Dabur’s Karva Chauth ad, self-appointed guardians of Hindu culture want Sabyasachi’s mangalsutra campaign to be taken down.

I tried to launch India’s first sports shoe brand. Here’s what Kishore Biyani told me

Prashant Desai - August 31, 2021

In 'The Biography of a Failed Venture’, Prashant Desai writes that he wanted Indians to have an affordable shoe brand and go beyond Nike, Puma, Adidas.

Google to McKinsey — The story of how ‘employee activism’ rose

Christian Sarkar - July 11, 2021

In ‘Brand Activism’ Christian Sarkar and Philip Kotler write that if talent is rebelling, companies need to listen and establish a response protocol.

Brand Virat Kohli and how he became the world’s most marketable cricketer

Priyam Marik - November 5, 2020

Neither God of Cricket nor Captain Cool, Virat Kohli has been the protagonist for a different India. As he turns 32, a look at how he wedded sporting excellence to his star power.

Nokia’s Snake, the mobile game that became an entire generation’s obsession

Pia Krishnankutty - July 18, 2020

Launched in 1997 with Nokia 6110, Snake is said to have signalled a new era in mobile gaming but it was the game’s second version in 2000 that became a household name.

Big Babol, India’s beloved bubblegum that came with the quirkiest commercials

Pia Krishnankutty - May 23, 2020

Launched in India in 1994, Big Babol, the 'bade kaam ki cheez', became a hit with its wacky commercials and gifts slipped into packaging.

Dhara’s ‘jalebi’ ad from the 1990s still means home and family

Pia Krishnankutty - May 16, 2020

In 2018, UberEats recreated the classic ad with the same actor, the little boy from Kuch Kuch Hota Hai, but with a biryani twist.

Durex says stay inside, Nike says just do it — Admakers are the new bards of Covid lockdown

Shubhangi Misra - May 10, 2020

The coronavirus lockdown has become a strong stimulus for the Mad Men of the world. Budweiser, Ixigo, Durex are all stepping up to the challenge.

Topic: Brand

Decorate your new house with neon attack’s customised neon lights

Dabur, Fabindia should have stuck to their ads. Succumbing shows ‘liberal’ India lacks spine

You’d think Sabyasachi’s mangalsutra ad would be a hit with Hindu culture guardians. Nope

I tried to launch India’s first sports shoe brand. Here’s what Kishore Biyani told me

Google to McKinsey — The story of how ‘employee activism’ rose

Brand Virat Kohli and how he became the world’s most marketable cricketer

Nokia’s Snake, the mobile game that became an entire generation’s obsession

Big Babol, India’s beloved bubblegum that came with the quirkiest commercials

Dhara’s ‘jalebi’ ad from the 1990s still means home and family

Durex says stay inside, Nike says just do it — Admakers are the new bards of Covid lockdown

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Economy

SEBI proposes return of open market share buybacks to support stocks

Defence

South Korea’s Cheongung-II missile system makes its mark in West Asia war. Here’s why

National Interest

China insulated itself against energy shocks. India is ‘all talk, no walk’

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