Wednesday, 8 December, 2021
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Topic: Brand

Dabur, Fabindia should have stuck to their ads. Succumbing shows ‘liberal’ India lacks spine

Campus Voice is an initiative by ThePrint where young Indians get an opportunity to express their opinions on a prevalent issue.
Snippets from Sabyasachi's mangalsutra ad | Instagram

You’d think Sabyasachi’s mangalsutra ad would be a hit with Hindu culture guardians. Nope

After Dabur’s Karva Chauth ad, self-appointed guardians of Hindu culture want Sabyasachi’s mangalsutra campaign to be taken down.
Sports shoes | Representational image | Pxfuel

I tried to launch India’s first sports shoe brand. Here’s what Kishore Biyani told me

In 'The Biography of a Failed Venture’, Prashant Desai writes that he wanted Indians to have an affordable shoe brand and go beyond Nike, Puma, Adidas.
An office in Gurgaon, Haryana | Representational image | Udit Kulshrestha/Bloomberg

Google to McKinsey — The story of how ‘employee activism’ rose

In ‘Brand Activism’ Christian Sarkar and Philip Kotler write that if talent is rebelling, companies need to listen and establish a response protocol.

Brand Virat Kohli and how he became the world’s most marketable cricketer

Neither God of Cricket nor Captain Cool, Virat Kohli has been the protagonist for a different India. As he turns 32, a look at how he wedded sporting excellence to his star power.
Illustration: Ramandeep Kaur | ThePrint

Nokia’s Snake, the mobile game that became an entire generation’s obsession

Launched in 1997 with Nokia 6110, Snake is said to have signalled a new era in mobile gaming but it was the game’s second version in 2000 that became a household name.

Big Babol, India’s beloved bubblegum that came with the quirkiest commercials

Launched in India in 1994, Big Babol, the 'bade kaam ki cheez', became a hit with its wacky commercials and gifts slipped into packaging.

Dhara’s ‘jalebi’ ad from the 1990s still means home and family

In 2018, UberEats recreated the classic ad with the same actor, the little boy from Kuch Kuch Hota Hai, but with a biryani twist.
Representational image | Packets of Durex condoms | Chris Ratcliffe/Bloomberg

Durex says stay inside, Nike says just do it — Admakers are the new bards of Covid lockdown

The coronavirus lockdown has become a strong stimulus for the Mad Men of the world. Budweiser, Ixigo, Durex are all stepping up to the challenge.
Graphic: Soham Sen | ThePrint

Trishna, the popular 1985 Doordarshan adaptation of Pride & Prejudice, is now on YouTube

Written by Kamna Chandra, the 13-episode serial is the perfect escape to while away a weekend in coronavirus lockdown.
Farmers sort their onion crop | Representational image: ANI

India can’t afford a hurried resolution on MSP demand. It can cause chaos, long-term damage

A guaranteed MSP can be a procurement scheme, a price deficiency payment option, or a combination of both. What could be the implications for govt and the market?
Illustration: Ramandeep Kaur | ThePrint

Bezos, Branson & Musk — Are billionaires popularising space travel or just on an ego trip?

Jeff Bezos will travel to the edge of space in his New Shepard aircraft — more than a week after billionaire Richard Branson defeated him in a fast developing space race.