TopicBrand

Topic: Brand

Decorate your new house with neon attack’s customised neon lights

Siraj Ansari - 28 December, 2022

Are you looking for a way to make your new house feel like home? Add a neon sign.

Craft beer maker Bira to buy Beer Cafe, move to push sale at more restaurants & pubs

Reuters - 12 October, 2022

The brand's deal comes during the festive season with most people stepping out after two years of pandemic. Beer Cafe's CEO will continue to lead the beverage chain operations.

Dabur, Fabindia should have stuck to their ads. Succumbing shows ‘liberal’ India lacks spine

Abhishek Kumar - 17 November, 2021

Campus Voice is an initiative by ThePrint where young Indians get an opportunity to express their opinions on a prevalent issue.

You’d think Sabyasachi’s mangalsutra ad would be a hit with Hindu culture guardians. Nope

Mohana Basu - 30 October, 2021

After Dabur’s Karva Chauth ad, self-appointed guardians of Hindu culture want Sabyasachi’s mangalsutra campaign to be taken down.

I tried to launch India’s first sports shoe brand. Here’s what Kishore Biyani told me

Prashant Desai - 31 August, 2021

In 'The Biography of a Failed Venture’, Prashant Desai writes that he wanted Indians to have an affordable shoe brand and go beyond Nike, Puma, Adidas.

Google to McKinsey — The story of how ‘employee activism’ rose

Christian Sarkar - 11 July, 2021

In ‘Brand Activism’ Christian Sarkar and Philip Kotler write that if talent is rebelling, companies need to listen and establish a response protocol.

Brand Virat Kohli and how he became the world’s most marketable cricketer

Priyam Marik - 5 November, 2020

Neither God of Cricket nor Captain Cool, Virat Kohli has been the protagonist for a different India. As he turns 32, a look at how he wedded sporting excellence to his star power.

Nokia’s Snake, the mobile game that became an entire generation’s obsession

Pia Krishnankutty - 18 July, 2020

Launched in 1997 with Nokia 6110, Snake is said to have signalled a new era in mobile gaming but it was the game’s second version in 2000 that became a household name.

Big Babol, India’s beloved bubblegum that came with the quirkiest commercials

Pia Krishnankutty - 23 May, 2020

Launched in India in 1994, Big Babol, the 'bade kaam ki cheez', became a hit with its wacky commercials and gifts slipped into packaging.

Dhara’s ‘jalebi’ ad from the 1990s still means home and family

Pia Krishnankutty - 16 May, 2020

In 2018, UberEats recreated the classic ad with the same actor, the little boy from Kuch Kuch Hota Hai, but with a biryani twist.

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Topic: Brand

On Camera

YourTurn

Guidelines for YourTurn submissions

Opinion

BJP has a problem of plenty in Phase 2. It can only go down from that

Rajkummar Rao must keep his chin up. Questions will be asked and he’s no victim

DD News anchor calls Congress wealth survey ‘communist ideology’. It’s following BJP’s lead

Economy

Kotak Mahindra Bank shares drop 10% after RBI bans it from taking new customers via digital channels

Defence

Rafale to Exercise Garuda, a look at Indo-French defence ties as Chief of Defence Staff visits France

National Interest

These 6 states are key for Modi’s ‘400 paar’ target. They’re also where Opposition can stop him

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