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Friday, May 1, 2026
TopicBehavioural economics

Topic: Behavioural economics

Behavioral economics is biased, and it might not quite know it

The discipline, which marries classical economics with psychology, has quickly become a victim of its own astounding success. Call it the 'bias bias'.

Rahul Bose, 5-star Marriott pricing banana the way it wants is simple behavioural economics

Unless you believe prices should be fixed and want to enjoy the life of shortages it creates, there's nothing wrong with JW Marriott’s arguments.

CEA on ‘virtuous or vicious’ economy, Abhinav Kumar says remove Articles 35A and 370 in J&K

The best of the day’s opinion, chosen and curated by ThePrint’s top editors.

‘Nudge’ is the secret behind success of Modi’s pet projects, says Economic Survey

Economic Survey praises Modi govt for using behavioural economics to popularise schemes such as 'Swachh Bharat', says it's needed for more informed policy-making.

Liberals hated the colours of Modi’s new notes but never understood their politics

The currency note was a prop, the ATM queues an exercise in behavioural psychology.

On Camera

India’s real estate will meet the reality of agentic AI

New Delhi: The outsourcing industry, India’s largest white-collar employer, is a juggernaut that has all but stopped moving. The dollar revenue at the top...

Adani’s giant copper plant hits technical setbacks in first year

The 500,000 tonne-per-year plant produced just 94,000 tonnes of refined copper from April 2025 to February this year.

Indian drone tech company ideaForge signs MoU with Japanese firm to develop next-gen AI powered drones

By pairing Indian drone engineering with Japanese semiconductor expertise, the two firms aim to develop more advanced autonomous systems tailored to both defence & commercial use.

Trump, Netanyahu’s Iran gamble: The regime change rebound

American objectives are unmet. They neither have muscle nor motivation to resume the war. As for Iran, the regime didn’t just survive, it’s now led by more radical individuals.