PM Modi and Defence minister Rajnath Singh have said Operation Sindoor is not over yet. AIR is making sure listeners continue to consume patriotic content even in entertainment-heavy time slots.
Data available with Rajya Sabha shows revenue earned for Mann Ki Baat — generated through ads — was Rs 10.64 crore in 2017-18, but dipped to Rs 1.02 crore in 2020-21.
Multimedia campaign will include new jingle, articles in newspapers, interviews & discussions on state-owned broadcasters. Private FM channels will be engaged too.
AIR and DD have been told to avoid mentioning the scrapping of Articles 370, 35A, political statements on it and the anniversary celebrations in the programmes.
For New Delhi, perhaps an interesting dimension of Mohammad Bagher Ghalibaf’s current role is his reported involvement in backchannel activities with the US via Pakistan.
The countries signed a memorandum for co-development of UNICORN masts in November 2024. India has been second Asian nation to have such an agreement with Tokyo, after Philippines.
COMMENTS