PM Modi and Defence minister Rajnath Singh have said Operation Sindoor is not over yet. AIR is making sure listeners continue to consume patriotic content even in entertainment-heavy time slots.
Data available with Rajya Sabha shows revenue earned for Mann Ki Baat — generated through ads — was Rs 10.64 crore in 2017-18, but dipped to Rs 1.02 crore in 2020-21.
Multimedia campaign will include new jingle, articles in newspapers, interviews & discussions on state-owned broadcasters. Private FM channels will be engaged too.
AIR and DD have been told to avoid mentioning the scrapping of Articles 370, 35A, political statements on it and the anniversary celebrations in the programmes.
In 2022, athletes claimed they were asked to wind up training early at Thyagraj Stadium so that the IAS couple could walk their dog. Then came the memes and public outrage.
Instead of buying more Mirages outright in early 2000s, the requirement was tweaked in favour of a medium-weight, multi-role fighter with Mirage-like performance.
Pakistan not only has zero chance of catching up with India in most areas, but will inevitably see the gap rising. Its leaders will offer its people the same snake oil in different bottles.
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