PM Modi and Defence minister Rajnath Singh have said Operation Sindoor is not over yet. AIR is making sure listeners continue to consume patriotic content even in entertainment-heavy time slots.
Data available with Rajya Sabha shows revenue earned for Mann Ki Baat — generated through ads — was Rs 10.64 crore in 2017-18, but dipped to Rs 1.02 crore in 2020-21.
Multimedia campaign will include new jingle, articles in newspapers, interviews & discussions on state-owned broadcasters. Private FM channels will be engaged too.
AIR and DD have been told to avoid mentioning the scrapping of Articles 370, 35A, political statements on it and the anniversary celebrations in the programmes.
This special edition of Cut The Clutter, straight from the Siliguri corridor, details the strategic importance of the narrow strip of land in West Bengal, and how it’s a vital link connecting the Northeast to the rest of India.
We now live in a world order that will keep shifting. India must use this window. This also means we remain disciplined enough not to be knee-jerked into reacting to what Pakistan sees as its moment in the sun.
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