Nilkamal’s plastic chairs have sat through India’s weddings, neighbourhood meetings, and feasts. The brand’s new ad makes the product an object of reverence.
Crafted by OpenAI’s in-house team with the agency Isle of Any and director Miles Jay, the ads are minimal and relatable. They capture ‘the everyday magic’ of using ChatGPT.
Thousands falling victim to misleading promotion, often by celebs, through QR codes with the ads, ostensibly of sporting merchandise brands but redirecting to betting platforms, sources say.
Britannia’s approach was notable for directly naming its competitor, Parle—a bold move that transformed the campaign into a conversation about potential industry-wide collaboration on inclusivity.
Created by the DDB Mudra Group, the new commercial appears to be Boomer’s weakest campaign yet. The script feels rushed, last-minute work without caring for creativity.
Murthy returned to Voltas ads after six years to promote Voltas’ new line of SmartAir ACs, with the campaign, ‘Shor Kam, Kaam Zyada’. But did anyone miss him?
The campaign presents everyday scenarios where asking for a Marie biscuit leads to confusion. Parle can learn from Colgate and Amul on how to make clever ads.
Driving an electric vehicle for months, the Hyundai IONIQ5, BMW iX and now the Kia Carens Clavis electric, has convinced me of the viability of EVs for city and mid-range commutes.
With the US-India trade deal yet to get done, rupee depreciation may be helping to mitigate India’s loss of competitiveness. The other problem is extreme despondence among overseas equity investors.
Of the total package, $649 million will be utilised for additional hardware, software, and support services, and the remaining for Major Defence Equipment (MDE).
Don’t blame misfortune. This is colossal incompetence and insensitivity. So bad, heads would have rolled even in the old PSU-era Indian Airlines and Air India.
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