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Wednesday, August 6, 2025
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ED takes note of leading dailies for ‘surrogate ads’ of illegal betting platforms ‘preying’ on users

Thousands falling victim to misleading promotion, often by celebs, through QR codes with the ads, ostensibly of sporting merchandise brands but redirecting to betting platforms, sources say.

Britannia and Parle’s Pride Month ads fail to move beyond rainbow-washing

Britannia’s approach was notable for directly naming its competitor, Parle—a bold move that transformed the campaign into a conversation about potential industry-wide collaboration on inclusivity.

Boomer failed to capitalise on Bumrah’s star power. Its lollipop ad is painful to watch

Created by the DDB Mudra Group, the new commercial appears to be Boomer’s weakest campaign yet. The script feels rushed, last-minute work without caring for creativity.

Voltas mascot Murthy never clicked. His broken Hindi isn’t cute anymore

Murthy returned to Voltas ads after six years to promote Voltas’ new line of SmartAir ACs, with the campaign, ‘Shor Kam, Kaam Zyada’. But did anyone miss him?

Joy face wash ad shows why Shah Rukh Khan deserves the ‘ladies’ man’ title

With the 2005 Lux ad, Shah Rukh Khan became the first male actor to endorse a women’s beauty product in India.

Parle is trying to be Amul of Marie biscuits. But its ads lack the pun(ch)

The campaign presents everyday scenarios where asking for a Marie biscuit leads to confusion. Parle can learn from Colgate and Amul on how to make clever ads.

Uber hits a six with new IPL campaign—creates buzz, builds connection

The campaign unfolds through a series of quirky films featuring Australian cricketer Travis Head and his gang of ‘Baddies’ pulling off playful pranks on rival cricket teams.

Traya Health is using an old ad format with a new twist—Javed Akhtar’s voice

Traya could’ve hired any seasoned narrator, but they chose Akhtar—who, at the age of 80, still sports a full head of hair. It’s not a coincidence but a mindful move by the brand.

India’s Got Blatant—influencers are peddling soft porn

If social media content creators refuse to remain within social norms, legal and regulatory frameworks have a duty to step in and prevent social decay.

Boat’s ad countering ‘Made in China’ claims is bold and witty. It shuts the critics up

The brand attempted to reshape consumer perceptions about its identity and manufacturing philosophy. And, it did manage to do the job.

On Camera

Tact, TACO, Time — 3Ts India must rely on to force Trump to back off for good

India has adopted a level-headed approach to Trump’s tariff rollercoaster — focusing on reaching an agreement over engaging in shenanigans.

BJP MPs go full throttle against Trump even as govt hails enduring India-US ties amid tariff tension

New Delhi: While the Indian government has made a measured response to the 25 percent trade tariff imposed by Donald Trump, many in the BJP...

Trump feared India could arm BrahMos with nuclear warhead to target Pakistan in Op Sindoor—WSJ report

New Delhi: During Operation Sindoor, the United States which had received intelligence suggesting that India had launched BrahMos cruise missiles to strike targets inside...

Pakistan, Dhaka have played Washington well. Back home, Modi ecosystem has an inner conflict

To protect ourselves from Trumpian diplomacy, first we must introspect the bipolarity within our establishment discourse.