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Saturday, November 1, 2025
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ChatGPT’s no-makeup makeup look. That’s what its first ad is going for

Crafted by OpenAI’s in-house team with the agency Isle of Any and director Miles Jay, the ads are minimal and relatable. They capture ‘the everyday magic’ of using ChatGPT.

Anurag Kashyap, Samay Raina’s Bold Care campaign signals a shift in Indian condom advertising

Advertising condoms in India has long been a challenging task, with brands like Manforce and Skore having to tiptoe around cultural sensitivities.

Happydent’s new ad sparkles with nostalgia, dazzling smiles—and civic sense

The new Happydent campaign, Chamking Gum: Chamka Muskaan, Jagmag Jahaan, manages to recapture the charm of the original, which had won several awards.

ED takes note of leading dailies for ‘surrogate ads’ of illegal betting platforms ‘preying’ on users

Thousands falling victim to misleading promotion, often by celebs, through QR codes with the ads, ostensibly of sporting merchandise brands but redirecting to betting platforms, sources say.

Britannia and Parle’s Pride Month ads fail to move beyond rainbow-washing

Britannia’s approach was notable for directly naming its competitor, Parle—a bold move that transformed the campaign into a conversation about potential industry-wide collaboration on inclusivity.

Boomer failed to capitalise on Bumrah’s star power. Its lollipop ad is painful to watch

Created by the DDB Mudra Group, the new commercial appears to be Boomer’s weakest campaign yet. The script feels rushed, last-minute work without caring for creativity.

Voltas mascot Murthy never clicked. His broken Hindi isn’t cute anymore

Murthy returned to Voltas ads after six years to promote Voltas’ new line of SmartAir ACs, with the campaign, ‘Shor Kam, Kaam Zyada’. But did anyone miss him?

Joy face wash ad shows why Shah Rukh Khan deserves the ‘ladies’ man’ title

With the 2005 Lux ad, Shah Rukh Khan became the first male actor to endorse a women’s beauty product in India.

Parle is trying to be Amul of Marie biscuits. But its ads lack the pun(ch)

The campaign presents everyday scenarios where asking for a Marie biscuit leads to confusion. Parle can learn from Colgate and Amul on how to make clever ads.

Uber hits a six with new IPL campaign—creates buzz, builds connection

The campaign unfolds through a series of quirky films featuring Australian cricketer Travis Head and his gang of ‘Baddies’ pulling off playful pranks on rival cricket teams.

On Camera

Why is going to law school so popular again?

In a recent survey of law school admissions officers, 94% said the current political climate in the US played at least a moderate role in the increase.

Consumer Price Index gets up to date. Airfare, OTT plans, e-commerce prices in new basket—MoSPI secy

New CPI series will take 2024 as base year, will provide more accurate measure of inflation, spending on digital services. Expected to enhance representation and reliability, says Saurabh Garg.

Joint production, closer ties, emerging tech: The foundation of new defence pact between India & US

The agreement, signed after meeting between Rajnath and US Secretary of War Pete Hegseth on sidelines of ADMM-Plus in Kuala Lumpur, aims to deepen bilateral ties in the critical sector.

Deepfake on duty: when I asked AI to read Op Sindoor citations

On 21 Oct, a buzz went up that the govt had released full list of gallantry award recipients along with Op Sindoor citations. I put an AI caddy on the job. It took me into a never-ending rabbit hole.