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Thursday, October 9, 2025
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Anurag Kashyap, Samay Raina’s Bold Care campaign signals a shift in Indian condom advertising

Advertising condoms in India has long been a challenging task, with brands like Manforce and Skore having to tiptoe around cultural sensitivities.

Happydent’s new ad sparkles with nostalgia, dazzling smiles—and civic sense

The new Happydent campaign, Chamking Gum: Chamka Muskaan, Jagmag Jahaan, manages to recapture the charm of the original, which had won several awards.

ED takes note of leading dailies for ‘surrogate ads’ of illegal betting platforms ‘preying’ on users

Thousands falling victim to misleading promotion, often by celebs, through QR codes with the ads, ostensibly of sporting merchandise brands but redirecting to betting platforms, sources say.

Britannia and Parle’s Pride Month ads fail to move beyond rainbow-washing

Britannia’s approach was notable for directly naming its competitor, Parle—a bold move that transformed the campaign into a conversation about potential industry-wide collaboration on inclusivity.

Boomer failed to capitalise on Bumrah’s star power. Its lollipop ad is painful to watch

Created by the DDB Mudra Group, the new commercial appears to be Boomer’s weakest campaign yet. The script feels rushed, last-minute work without caring for creativity.

Voltas mascot Murthy never clicked. His broken Hindi isn’t cute anymore

Murthy returned to Voltas ads after six years to promote Voltas’ new line of SmartAir ACs, with the campaign, ‘Shor Kam, Kaam Zyada’. But did anyone miss him?

Joy face wash ad shows why Shah Rukh Khan deserves the ‘ladies’ man’ title

With the 2005 Lux ad, Shah Rukh Khan became the first male actor to endorse a women’s beauty product in India.

Parle is trying to be Amul of Marie biscuits. But its ads lack the pun(ch)

The campaign presents everyday scenarios where asking for a Marie biscuit leads to confusion. Parle can learn from Colgate and Amul on how to make clever ads.

Uber hits a six with new IPL campaign—creates buzz, builds connection

The campaign unfolds through a series of quirky films featuring Australian cricketer Travis Head and his gang of ‘Baddies’ pulling off playful pranks on rival cricket teams.

Traya Health is using an old ad format with a new twist—Javed Akhtar’s voice

Traya could’ve hired any seasoned narrator, but they chose Akhtar—who, at the age of 80, still sports a full head of hair. It’s not a coincidence but a mindful move by the brand.

On Camera

1948 need not define Gaza’s destiny. Arabs and Israelis must learn to live together

When Israelis pushed out Arabs in 1948, they didn’t think that embittered refugees would turn into a permanent threat to their new state. This was a catastrophic miscalculation.

60% increase in India’s carbon emissions by 2050, coal to remain top energy source: BP Energy Outlook

The country will account for 12 percent of global energy demand by 2050 from 7 percent in 2023, adds BP report.

ISKP & Lashkar converging under aegis of Pakistan’s ISI to take on Baloch fighters

ISKP, a sub-continental branch of the Islamic State, is said to have vowed to extend operations in Kashmir, on encouragement from Pakistan’s security establishment.

How Pakistan thinks: Army for hire, ideology of convenience

Pakistan’s army has been a rentier force available to a reasonable bidder. It has never come to the aid of any Muslims including Palestinians or the Gazans, except making noises here and there.