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Wednesday, August 27, 2025
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ED takes note of leading dailies for ‘surrogate ads’ of illegal betting platforms ‘preying’ on users

Thousands falling victim to misleading promotion, often by celebs, through QR codes with the ads, ostensibly of sporting merchandise brands but redirecting to betting platforms, sources say.

Britannia and Parle’s Pride Month ads fail to move beyond rainbow-washing

Britannia’s approach was notable for directly naming its competitor, Parle—a bold move that transformed the campaign into a conversation about potential industry-wide collaboration on inclusivity.

Boomer failed to capitalise on Bumrah’s star power. Its lollipop ad is painful to watch

Created by the DDB Mudra Group, the new commercial appears to be Boomer’s weakest campaign yet. The script feels rushed, last-minute work without caring for creativity.

Voltas mascot Murthy never clicked. His broken Hindi isn’t cute anymore

Murthy returned to Voltas ads after six years to promote Voltas’ new line of SmartAir ACs, with the campaign, ‘Shor Kam, Kaam Zyada’. But did anyone miss him?

Joy face wash ad shows why Shah Rukh Khan deserves the ‘ladies’ man’ title

With the 2005 Lux ad, Shah Rukh Khan became the first male actor to endorse a women’s beauty product in India.

Parle is trying to be Amul of Marie biscuits. But its ads lack the pun(ch)

The campaign presents everyday scenarios where asking for a Marie biscuit leads to confusion. Parle can learn from Colgate and Amul on how to make clever ads.

Uber hits a six with new IPL campaign—creates buzz, builds connection

The campaign unfolds through a series of quirky films featuring Australian cricketer Travis Head and his gang of ‘Baddies’ pulling off playful pranks on rival cricket teams.

Traya Health is using an old ad format with a new twist—Javed Akhtar’s voice

Traya could’ve hired any seasoned narrator, but they chose Akhtar—who, at the age of 80, still sports a full head of hair. It’s not a coincidence but a mindful move by the brand.

India’s Got Blatant—influencers are peddling soft porn

If social media content creators refuse to remain within social norms, legal and regulatory frameworks have a duty to step in and prevent social decay.

Boat’s ad countering ‘Made in China’ claims is bold and witty. It shuts the critics up

The brand attempted to reshape consumer perceptions about its identity and manufacturing philosophy. And, it did manage to do the job.

On Camera

Why the govt’s free food grains scheme must be revamped

The Union department of food and public distribution has asked states to weed out ineligible beneficiaries of PMGKAY by the end of next month. But going by the obvious political risks, the exercise is unlikely to be completed soon.

New insolvency frameworks to shorter timelines, how 2025 amendment bill proposes to transform IBC

New bill aims to fix key issues with IBC 2016, including delays & patchy implementation, and protect creditors, with window for genuine promoters to retain control of their companies.

Op Sindoor lesson: IAF chief bats for joint planning & coordination centre in Delhi, not theaterisation

Contrary to claims regarding implementation of theaterisation, ThePrint first reported on 17 June 2021 that it will be delayed. Now, ACM Singh bats for different structure.

That Oval Office picture for ages deserves closer Indian reading, with a geopolitical lens

Putin sees this as a victory. Europeans have decided to deal with Trump on his terms for the sake of the larger Western alliance. We look at the lessons for us in India.