Crafted by OpenAI’s in-house team with the agency Isle of Any and director Miles Jay, the ads are minimal and relatable. They capture ‘the everyday magic’ of using ChatGPT.
Thousands falling victim to misleading promotion, often by celebs, through QR codes with the ads, ostensibly of sporting merchandise brands but redirecting to betting platforms, sources say.
Britannia’s approach was notable for directly naming its competitor, Parle—a bold move that transformed the campaign into a conversation about potential industry-wide collaboration on inclusivity.
Created by the DDB Mudra Group, the new commercial appears to be Boomer’s weakest campaign yet. The script feels rushed, last-minute work without caring for creativity.
Murthy returned to Voltas ads after six years to promote Voltas’ new line of SmartAir ACs, with the campaign, ‘Shor Kam, Kaam Zyada’. But did anyone miss him?
The campaign presents everyday scenarios where asking for a Marie biscuit leads to confusion. Parle can learn from Colgate and Amul on how to make clever ads.
The campaign unfolds through a series of quirky films featuring Australian cricketer Travis Head and his gang of ‘Baddies’ pulling off playful pranks on rival cricket teams.
In a recent survey of law school admissions officers, 94% said the current political climate in the US played at least a moderate role in the increase.
New CPI series will take 2024 as base year, will provide more accurate measure of inflation, spending on digital services. Expected to enhance representation and reliability, says Saurabh Garg.
The agreement, signed after meeting between Rajnath and US Secretary of War Pete Hegseth on sidelines of ADMM-Plus in Kuala Lumpur, aims to deepen bilateral ties in the critical sector.
On 21 Oct, a buzz went up that the govt had released full list of gallantry award recipients along with Op Sindoor citations. I put an AI caddy on the job. It took me into a never-ending rabbit hole.
COMMENTS