New Delhi: As the world continues to struggle with the coronavirus pandemic, which is believed to have zoonotic origins, there is increased concern about food habits and practices.
In her book ‘For a Moment of Taste’, former CEO of PETA India Poorva Joshipura draws on investigations by her and other researchers into the treatment of animals as part of standard but shocking practices in the dairy and meat industries.
The book, published by Harper Collins India, will be released on 5 August on SoftCover, ThePrint’s e-venue to launch select non-fiction books.
‘For a Moment of Taste’ is a probing, in-depth exposé by Joshipura, a senior member of an affiliate of the People for the Ethical Treatment of Animals (PETA), which seems to show what happens to animals from birth until slaughter for meat.
It throws light on how today’s meat, egg and dairy production systems came to be, the current state of these industries in India, and the consequences of where they are headed if dietary trends do not change.
It also lays out the health and environmental impacts of the production and consumption of animal-based products.
This book is intended to allow readers to introspect on how foods we choose can help save animals’ lives, improve our health and preserve the planet.
We are deeply grateful to our readers & viewers for their time, trust and subscriptions.
Quality journalism is expensive and needs readers to pay for it. Your support will define our work and ThePrint’s future.
The foreword of the book has been written by actor Richa Chadha.
Varda Mehrotra, executive director of the Federation of Indian Animal Protection Organization, said the book was “powerful and blows the lid off meat, egg and dairy trade secrecy”.
“Through hard-hitting facts and disturbing accounts of farm and slaughterhouse visits, Poorva reveals we can save lives, including our own, and protect the Earth, with our plates,” said actor Dr Aditi Govitrikar, who is also a medical doctor.
Joshipura, former CEO of PETA India, has been raising awareness for over 20 years on the plight of animals used for food and other industries across the globe. She is the current senior vice-president of the International Operations with PETA Foundation, a member of the board of directors for PETA India, and former co-opted member of the Animal Welfare Board of India, a statutory body which operates under the Ministry of Fisheries, Animal Husbandry and Dairying, Government of India.
News media is in a crisis & only you can fix it
You are reading this because you value good, intelligent and objective journalism. We thank you for your time and your trust.
You also know that the news media is facing an unprecedented crisis. It is likely that you are also hearing of the brutal layoffs and pay-cuts hitting the industry. There are many reasons why the media’s economics is broken. But a big one is that good people are not yet paying enough for good journalism.
We have a newsroom filled with talented young reporters. We also have the country’s most robust editing and fact-checking team, finest news photographers and video professionals. We are building India’s most ambitious and energetic news platform. And we aren’t even three yet.
At ThePrint, we invest in quality journalists. We pay them fairly and on time even in this difficult period. As you may have noticed, we do not flinch from spending whatever it takes to make sure our reporters reach where the story is. Our stellar coronavirus coverage is a good example. You can check some of it here.
This comes with a sizable cost. For us to continue bringing quality journalism, we need readers like you to pay for it. Because the advertising market is broken too.
If you think we deserve your support, do join us in this endeavour to strengthen fair, free, courageous, and questioning journalism, please click on the link below. Your support will define our journalism, and ThePrint’s future. It will take just a few seconds of your time.