New Delhi: The BJP has started its campaign for the Bihar election due in October-November by identifying ‘key voters’ in every constituency to spread the party’s message at the grassroots level.
BJP leaders told ThePrint the party has distributed 28-page ‘Mandal Pustikas’ in all the 1,000 mandals and they need to be filled up with details of the key voters, who can influence voters’ minds in respective booths.
BJP state president, national president and even the PM can directly call these key voters to know the status of a particular mandal, they added.
“We have sent ‘Mandal Pustika’ to 1,000 mandals. Every mandal has to fill this 28-page booklet with key voters’ names and phone numbers who normally influence elections,” said a senior BJP office-bearer.
“Normally in BJP, booth-management is quite robust. But this time, we know, due to Covid uncertainty, most of the campaigns will be virtual. There will be virtual video rallies, virtual nukkad sabhas. We need all sorts of data to spread our message without delay,” he added.
He said in one assembly seat, there are at least 5 mandals, and one mandal has at least 60 booths. Bihar has 224 assembly constituencies.
We are deeply grateful to our readers & viewers for their time, trust and subscriptions.
Quality journalism is expensive and needs readers to pay for it. Your support will define our work and ThePrint’s future.
Key voters and key institutions
According to BJP MLA from Bihar Prem Ranjan Patel, key voters are those who have considerable influence in their booths and those who have the ability to influence people’s voting decisions.
“They can be party’s former MLAs, MPs, district chiefs, prominent businessmen, intellectuals, professors, sportspersons or religious leaders,” he said.
“The ‘Mandal Pustika’ should also have details of rival parties’ influential members, their names, contact numbers,” Patel told ThePrint.
Beside details of key voters, mandal presidents will have to fill the details of influential institutions in their areas as well.
“These institutions can be temples, mosques, churches, schools, cultural centres, clubs,” Patel said.
BJP senior leader and former Union minister C.P. Thakur told ThePrint: “Key voters are key to election campaigning in every constituency.”
“The idea is to first identify them, then communicate the party’s message to them directly. We will start communicating with them to know the ground reality,” he added.
Key voters will be ‘eyes and ears’ of election
The BJP has 72,727 booths in Bihar. In every mandal, the party has asked the mandal in-charge to identify 500-1,000 key voters, said the party office-bearer quoted above.
“These key influential voters will shape the election campaign and voting. They will be the eyes and ears of the upcoming election,” he added.
Every constituency in-charge has been asked to complete the task of filling up details of key voters and institutions in ‘Mandal Pustikas’ by 1 June, he said.
Sampark Abhiyan, Maan ki Baat
In meetings held Tuesday and Wednesday with BJP district presidents and mandal presidents, state party in-charge Bhupendra Yadav has asked to activate karyakartas at the booth level, said the BJP office-bearer mentioned above.
Every district president has also been instructed to share BJP national president J.P. Nadda’s Facebook live on social media platforms on 30 May.
On 31 May, the BJP’s saptarishis — the seven-member committees of every booth in Bihar — will listen to the PM’s ‘Mann Ki Baat’ and then relay his message to the people to mobilise support ahead of the election.
Every district president, assembly in-charge and state unit has been asked to organise Jan Sampark Abhiyan keeping social distancing in mind to mark the first year of Modi government’s second term in office, according to the office-bearer.
The BJP is also planning to hold over 1,000 virtual conferences by senior leaders to mark the first-year anniversary.
Party workers have also been told to push for virtual campaigns about the Modi government’s actions such as scrapping of Article 370, bringing in the CAA, handling the Covid pandemic and the Rs 21-lakh crore stimulus package, according to the office-bearer.
News media is in a crisis & only you can fix it
You are reading this because you value good, intelligent and objective journalism. We thank you for your time and your trust.
You also know that the news media is facing an unprecedented crisis. It is likely that you are also hearing of the brutal layoffs and pay-cuts hitting the industry. There are many reasons why the media’s economics is broken. But a big one is that good people are not yet paying enough for good journalism.
We have a newsroom filled with talented young reporters. We also have the country’s most robust editing and fact-checking team, finest news photographers and video professionals. We are building India’s most ambitious and energetic news platform. And we aren’t even three yet.
At ThePrint, we invest in quality journalists. We pay them fairly and on time even in this difficult period. As you may have noticed, we do not flinch from spending whatever it takes to make sure our reporters reach where the story is. Our stellar coronavirus coverage is a good example. You can check some of it here.
This comes with a sizable cost. For us to continue bringing quality journalism, we need readers like you to pay for it. Because the advertising market is broken too.
If you think we deserve your support, do join us in this endeavour to strengthen fair, free, courageous, and questioning journalism, please click on the link below. Your support will define our journalism, and ThePrint’s future. It will take just a few seconds of your time.