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HomeOpinionPoVK-pop industry needs a Taylor Swift revolution—openness on failed romances, mental health

K-pop industry needs a Taylor Swift revolution—openness on failed romances, mental health

An NYT article on singer Goo Hara’s life cut short by suicide angered K-pop fans. But it has reignited a necessary conversation that otherwise surfaces only when a K-pop star takes the extreme step.

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K-pop singer Goo Hara would have turned 33 this January, had she not left this world on her own terms in 2019. This week, a New York Times article revisited her death—and her success story. Goo’s difficult childhood and subsequent K-pop fame made for a capitalistic fairy tale, until her premature death at 28 undid it all.

The NYT article’s headline, “A K-pop star’s lonely downward spiral”, angered her fans and the K-pop community, reducing her life to a tragedy. But the story is a break from the norm. It reignites a necessary conversation that otherwise surfaces only when a K-pop star takes the extreme step. Mental health should be a perennial discussion, not just when pressures of stardom and media-public scrutiny claim a victim—especially in South Korea, which has the highest suicide rates among wealthy nations.

The shocking 2017 death of Jonghyun, a member of South Korean boy band Shinee, briefly brought the K-pop fan community  together to bond on the subject of mental health. To this day, fans celebrate Jonghyun’s life and music as if he is still among them.

A lot seems to have improved within the K-pop industry since it lost some of its brightest stars to suicide. Today, K-pop artists liberally take mental health breaks from their hectic schedules. Shinee has been performing as a trio since their June 2023 album, Hard. Leader Onew, who has publicly spoken about mental health, announced a break from the dizzy, flashy world of the Korean pop scene to focus on his health. In a now-deleted Instagram post, he said the decision was taken in order “to properly protect what I want to protect, and because the future is more important”. Months later, photos of a healthier, smiling Onew at a yoga retreat in Bali emerged.

But gnawing problems persist

From the inception of K-pop in the early 1990s to its explosion into a global cultural juggernaut by the 2000s, the K-pop industry mastered the art of creating celebrities. Central to the construction of these bewitching K-pop “idols” is secrecy and mystery. Companies ferociously guard the private lives of their artists, and carefully cultivate public personas that may or may not reflect reality. So while a star like Taylor Swift can churn out hit songs by drawing inspiration from her failed romances and freely talk about it, K-pop celebrities operate lightyears away from such openness. In the self-contained K-pop universe, an artist dating news becomes a “scandal”, and the paparazzi seldom catch couples together. The industry is unable to do away with these dark aspects.

The same cryptic allure that creates K-pop stars makes the news of their death doubly shocking. It’s devastating for the fans to know that their ever-smiling stars were drowning in darkness and barely holding it together behind the glossy scenes. But it’s also a reminder that the problems plaguing the biggest cultural factory are steeped deeply within South Korean society and most of us are just bystanders.

Views are personal.

(Edited by Prashant)

If you are feeling suicidal or depressed, please call a helpline number in your state.

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