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Cow start-ups, Har Ghar Gai, CSR for shelters – Modi govt’s new idea to boost rural economy

Rashtriya Kamdhenu Aayog plans to support entrepreneurs for marketing of cow-based products & provide various forms of assistance to cow shelters.

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New Delhi: Cow-centric start-ups are the Narendra Modi government’s brand new idea to revive the rural economy, and the Rashtriya Kamdhenu Aayog, formed just four months ago under the interim budget, is making efforts to make it work.

The government plans to encourage entrepreneurs who are willing to establish new start-ups for marketing of cow-based products and to adopt new technology and expertise, Rashtriya Kamdhenu Aayog’s chairman Vallabh Bhai Kathuria told ThePrint.

The commission also plans to provide cow shelters, or gaushalas, with assistance — either in the form of new technology or finance or credit facility — to rear cows and bring cow-based products to the market, looking to meet the challenge of creating new jobs in the rural economy.

The commission has even drawn up plans to ensure availability of at least one cow in each rural household, said Kathuria.

The Rashtriya Kamdhenu Aayog was allocated Rs 500 crore in the interim budget, with a mandate to ensure primacy of cattle preservation.

Cow-based products

With rural youth migrating to big cities in large numbers in search of jobs, the Modi government now wants to introduce cow rearing as a supplementary factor, beside agriculture, to boost the rural economy, said Kathuria.

For this, the government will not only provide economic assistance to entrepreneurs in the form of credit facility, but also help them in marketing their products and easing their access to the marketplaces.

According to Kathuria, enough isn’t being done to popularise and expand new techniques like making soaps and mosquito repellent from cow urine and transforming cow dung into organic fertiliser and handmade paper.

Some NGOs are working on marketing of cow-based products on a minuscule level, but the commission now wants to introduce the start-up culture in this domain and strive for large scale marketing and distribution of cow-based products.

Big entrepreneurs can also participate in this plan by setting up bio gas plants operated on cow urine, said Kathuria. The government will extend soft loan facility to co-operatives and self-help groups for this, with a 12-year repayment schedule and low interest rates.


Also read: BJP’s ‘cow protection brigade’ gets official stamp in new animal husbandry ministry


A cow for every home

On the lines of Modi government’s ‘Har Ghar Jal’ scheme to introduce piped drinking water to every household, the commission is working on an ambitious plan called ‘Har Ghar Gai’.

Under the scheme, the commission plans to ensure availability of at least one cow in each rural household and is consulting several experts to explore the possibility as to how much financial assistance the state governments can extend for purchase of cows.

During the assembly elections in five states in 2018, the ruling Bharatiya Janata Party’s Telangana unit had promised in its manifesto to distribute 1 lakh cows. Instead of distributing free cows, the commission is considering to subsidise the farmers for purchasing of cows.

CSR objectives

Sources in the commission said the state governments have been asked to prepare a policy framework for better management of cow shelters.

The upkeep of cow shelters is also being sought to be added to the list of corporate social responsibility (CSR) objectives. This will facilitate the use of CSR funds for construction of new cow shelters and maintenance of existing ones.

Uttar Pradesh Chief Minister Yogi Adityanath has already written a letter to all district magistrates regarding use of CSR for maintenance of cow shelters. The Yogi government has already imposed a 2 per cent cow tax for better conservation and enhancement of cow shelters.

Availability of products

According to the commission’s plans, big temples, state houses, government Ayurveda centres and Khadi counters in all cities will participate in the efforts to sell cow-based products.

For example, a special counter for these products will be opened on a trial basis in Delhi’s Akshardham Temple, Lotus Temple, Hanuman Mandir and at sales counter of all state bhawans. If the demand increases, special counters will also be opened at places like Central Cottage Emporiums and Delhi Haat, among others.

The commission is further planning to launch a mass media campaign to convey the message for conservation of indigenous cows among the masses.


Also read: From Nehru to Kamal Nath, Congress’ cow politics has always been a balancing act


 

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11 COMMENTS

  1. jin 50% gaye ko app unproductive bol rahe h unn mai se srif 1000 gaye agar app rakhe aur srif cow dung and urine collect kare
    or usse methane, organic fetilizer & gau ark prepare kare
    20 crores apki salana income hogi.
    google kariya r&d kare apne app apko jankariyann mil jayengi.

  2. dr patel app kale angrezo jesi baat kar rahe,
    kirpiya adheyaan kare apne vicharo pe
    utar mai apko apke har sawal ka de sakta hu.

  3. In India 50% cows are unproductive unnecessary animals wondering on the Indian streets and killing 50 people everyday
    ..All these street cows are extremely dirty who spread dirtiness and disease everywhere… The average milk production per animal in India is only 5-6 litres while of developed nonagricultural contries are above 25 litre per day…How much backwards is India even inAgriculture and Animal husbandry where 60% of Indian workforce is involved with negative returns….10 crore litres of milk is produced daily in India while 60 crore litres of milk is sold in the Indian market daily… From where this 50 crore litres milk comes…Obviously duplicate milk….Like China the government must encourage Industries reducing the budget contributions to Agricultural and animal husbandry for the rapid development of this country… Because even though after 70 years of dependence on agriculture India still remained as a poor backward developing country… Better the government do every support to industries and service sector for the betterment of the Indian people

    • in 50% gaye ko app unproductive bol rahe h unn mai se srif 1000 gaye agar app rakhe aur srif cow dung and urine collect kare
      or usse methane, organic fetilizer & gau ark prepare kare
      20 crores apki salana income hogi.
      google kariya r&d kare apne app apko jankariyann mil jayengi.

  4. Instead of promoting the cows or animal husbandry in the rural India the government should promote small and medium scale industries …The contribution of the Agriculture and animal products in Indian GDP is continuously and constantly falling since independence of India…From 55% to 15% today… Even the upper caste people of India turning away from keeping and rearing the animals especially in Gujarat, Maharashtra and MP…because of the social reasons… Their children remains unmarried if any animals (cow or buffalo) are kept at home…Even the returns or income from the milk is not enough and lucrative to cover the cost of the feed of the animals.Farmers do the Agriculture and farming but they do not want to keep the animals…. Employment generation potential of Agriculture and animal husbandry is least or very limited because of already disgusted employment in this sector… Modi government should stop wasting money for the development of animal husbandry and encourage Industries for the development of this country and for the employment generation…

    • apke liye ek example
      cocacola company 1.20 paise ki bottle 1 rupees tax & 1 mangement cost
      and usko 20 rupees mai sell karenge toh 17 rupees USA jayenge
      tog economy giregi
      abb apka idea h gau dhan ke yeh international company ko bulaye jissse woh gau ark 5000 litters sell karna chalu kar denge and fir hum kai guna hamai kamai ka paisa vedesh bheje.
      and i can answer your each and every questions with fact & figure.

      dk5800@gmail.com
      leaving email id for you.

  5. Govt should have scientific approach rather than religious approach for cows. Govt should send delegation consisting educated cow owners and dairy experts to Canada. Canada has efficient planning about the ratios of cows and production of milk according to the need of local population. Cows are very healthy and living in hygienic stables with huge open compounds. No cow on road.

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