New Delhi: Instagram head Adam Mosseri recently captured the shift toward “agentic AI” when discussing Meta’s Muse personal assistant. Rather than replacing human intent or agency, he highlighted that technology should fundamentally work as an assistant operating in the background to handle friction, not take over humanity, and Muse has been efficient at doing the same.
“That’s really what technology should do,” said Mosseri in a video posted across all his social media handles.
Mosseri said Muse is an app and personal agent that just helps you with whatever you want. He highlighted Meta’s personal AI assistant and virtual avatar platform.
Mosseri shared how he uses his personal Muse avatar Bo to check the weather.
“Muse cannot only change the avatar but also change the outfit according to the daily weather. He lets me know about the weather, and then he changes his outfit based on the weather, which I just found a delightful way to start the day before I get into it with my kids, works,” said Mosseri.
Microsoft co-founder Bill Gates also praised Muse and called it the first truly great consumer AI product.
“Muse is a very nice step forward. I talked to Alexandr Wang about it, congratulated him and even though it will have challenges, personal agents will help people get things done,” said Gates in a recent interview.
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How Muse works
Unlike a basic chatbot that only answers questions, Muse acts as a digital assistant that can browse the web, manage calendars, organise files and run tasks across connected apps.
Muse was announced in September, and each person stays in control of their Muse and decides how much access it gets.
“It’s simple to use. People just tell Muse what needs to get done, and it takes action, powered by Muse Spark, Meta’s most capable model to date, built for real-world agentic work like this,” Meta said last month.
According to Meta, for time-consuming tasks, Muse keeps working after people close the app and comes back when something changes or when it needs approval.
“Muse also remembers what matters to a person, so it can make suggestions unprompted and act on details that person only mentioned once,” said Meta.
(Edited by Saptak Datta)