(Reuters) – Ticketmaster learned “valuable lessons” from the Taylor Swift concert tickets sale last year that was disrupted by record bot traffic, the parent company will tell a U.S. Senate committee on Tuesday.
“In hindsight there are several things we could have done better – including staggering the sales over a longer period of time and doing a better job setting fan expectations for getting tickets,” Live Nation Entertainment President and Chief Financial Officer Joe Berchtold said in written testimony ahead of Tuesday’s hearing.
(Reporting by David Shepardson; Editing by Leslie Adler)
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