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Tuesday, September 23, 2025
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Fevicol’s ‘chipku chair’ campaign in Punjab is a lesson in sticking to brand language

People walking with stools stuck to their bottoms is only possible in cartoons – and Fevicol ads.

Federal Bank wants you to look forward to bank visits, new campaign moves away from apps

The tagline Rishta Aap Se Hai, Sirf App Se Nahi, is in line with the bank’s brand philosophy.

Candid, Instagram-worthy, real—Lenskart Karan Johar ads show how to feature celebrities right

Simply having celebrities endorse a product isn’t enough; there has to be a personal touch. Just see what Vimal Pan Masala, Dream 11, CRED, and Manyavar ads have done.

Mira Kapoor’s Schwarzkopf ad campaign is a confused mix of ideas and poor execution

You end up unconvinced to visit a store and pick Schwarzkopf.

Manforce AIDS campaign is confused about what to market—awareness or social responsibility

In 2020, Manforce campaign asked Indians to use condoms without thinking about the brand, a clever way to build goodwill. This time it has fallen short.

New LIC ads are making the insurance agent jobs look cool. Not focusing on fear alone

The company has taken a humorous approach to selling what is possibly the most boring product that can land into a salesperson’s lap.

Internet is finding the BigBasket kid ‘irritating’ but the fault lies somewhere else

Kids have long been featured in commercials for products they have nothing to do with, so BigBasket can’t be blamed for choosing a kid as a protagonist.

With Akshay Kumar making chhole, Catch masala ad on track to make kitchen more masculine, equal

The best thing about the Catch masala ad, which also stars Bhumi Pednekar, is that it makes no ‘statement’. It just normalises a man in a kitchen.

Aamir Khan’s AU Bank ad shouldn’t hurt Hindu sentiments. But it should offend advertisers

In the ad, Aamir Khan plays a husband who chooses to stay at his wife's house. It led to online outrage, hate, trends.

After Zomato, Blinkit’s having ‘apna time aayega’ moment—with Bollywood songs ad campaign

Brands like Cornitos Nacho Chips, MTR, and Lays must’ve been very happy with the campaign since they get free billboard time, thanks to Blinkit.

On Camera

Festive seasons align with the rollout of GST 2.0. Citizens to get more money in hand

The new norm marks a decisive shift from the earlier complex system that created friction for households and small businesses alike.

Market regulator SEBI clears Adani Group of impropriety alleged by Hindenburg Research

SEBI probe concluded that purported loans and fund transfers were paid back in full and did not amount to deceptive market practices or unreported related party transactions.

30 civilians killed as Pakistan Air Force strikes Khyber Pakhtunkhwa village with China-made bombs

While Pakistani authorities have not clarified what intended target was, the incident adds to a troubling pattern of PAF strikes killing civilians, including women and children.

India doesn’t give walkovers to Pakistan in war. Here’s why it shouldn’t do it in cricket either

Many really smart people now share the position that playing cricket with Pakistan is politically, strategically and morally wrong. It is just a poor appreciation of competitive sport.