Simply having celebrities endorse a product isn’t enough; there has to be a personal touch. Just see what Vimal Pan Masala, Dream 11, CRED, and Manyavar ads have done.
In 2020, Manforce campaign asked Indians to use condoms without thinking about the brand, a clever way to build goodwill. This time it has fallen short.
Kids have long been featured in commercials for products they have nothing to do with, so BigBasket can’t be blamed for choosing a kid as a protagonist.
SEBI probe concluded that purported loans and fund transfers were paid back in full and did not amount to deceptive market practices or unreported related party transactions.
While Pakistani authorities have not clarified what intended target was, the incident adds to a troubling pattern of PAF strikes killing civilians, including women and children.
Many really smart people now share the position that playing cricket with Pakistan is politically, strategically and morally wrong. It is just a poor appreciation of competitive sport.
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