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Tuesday, September 23, 2025
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Vigyapanti

Cooking or health, lumps are a big no — Tata Trusts campaign hits right note on breast cancer

Tata Trusts roped in Sanjeev Kapoor — a trusted name in food for Indian mothers and wives.

Ikea India ad doesn’t preach about gay rights. It simply invites you to ‘The Closet’

Released on World Pride Day, the Ikea India ad puts the viewers in the same shoes as the queer community. This was the brand’s way of evoking empathy.

P&G Shiksha wants you to stop laughing at learning gaps. Rahul Dua delivers the punchline

P&G Shiksha’s latest campaign was about showing that a lack of basic knowledge is no laughing matter, it’s a learning gap. ‘Would you still be laughing if it was your own child,’ asks Rahul Dua.

Castrol EDGE’s latest campaign has revitalised engine oil ads. It has Shah Rukh Khan

Castrol India has maximised their star's potential, extracting every ounce of value from the collaboration. The product doesn't limit the ad's creativity.

‘Zomato delivers on EV, delivers on time’—lazy tagline that fumbled a brilliant ad

While hits and misses are part of the trade, Zomato—for the most part— has a finger on the pulse.

Shreya Ghoshal, Sunidhi Chauhan making a taboo topic fun for kids in new Whisper period song

Part of Whisper’s fifth edition of ‘Keep Girls in School’ movement, the jingle's tune speaks directly to eight-year-olds in a language they understand.

Don’t let crooked teeth steal your spotlight. Toothsi by makeO ad has a clear message

The ad picks relatable characters to reach out to its target audience. Teenagers, corporate employees and marriage-ready adults.

Radhika Apte tells Indian women to buy condoms in Manforce ad. It’s their pleasure after all

In the 55-second commercial, Radhika Apte tells women that for them, 'a condom is your decision to never compromise on your pleasure, protection, and comfort'.

Time to retire Amul Macho’s ‘toing’. No sex appeal in Sidharth Malhotra’s underwear waistband

The storyline of a heroine falling for a guy just because he wears a Macho underwear is a straight up snoozefest. It trivialises both the characters and the audience's intelligence.

Zomato vs Zomato creates multiverse in advertising. Good content, bad marketing

Is it Zo-maa-to or Zo-mai-to? The CTA for other brands on Instagram is a major departure from advertising convention but has little universal value.

On Camera

Festive seasons align with the rollout of GST 2.0. Citizens to get more money in hand

The new norm marks a decisive shift from the earlier complex system that created friction for households and small businesses alike.

Market regulator SEBI clears Adani Group of impropriety alleged by Hindenburg Research

SEBI probe concluded that purported loans and fund transfers were paid back in full and did not amount to deceptive market practices or unreported related party transactions.

30 civilians killed as Pakistan Air Force strikes Khyber Pakhtunkhwa village with China-made bombs

While Pakistani authorities have not clarified what intended target was, the incident adds to a troubling pattern of PAF strikes killing civilians, including women and children.

India doesn’t give walkovers to Pakistan in war. Here’s why it shouldn’t do it in cricket either

Many really smart people now share the position that playing cricket with Pakistan is politically, strategically and morally wrong. It is just a poor appreciation of competitive sport.