Tuesday, December 6, 2022


Aamir Khan’s AU Bank ad shouldn’t hurt Hindu sentiments. But it should offend advertisers

In the ad, Aamir Khan plays a husband who chooses to stay at his wife's house. It led to online outrage, hate, trends.

After Zomato, Blinkit’s having ‘apna time aayega’ moment—with Bollywood songs ad campaign

Brands like Cornitos Nacho Chips, MTR, and Lays must’ve been very happy with the campaign since they get free billboard time, thanks to Blinkit.

Akshay Kumar’s PSAs usually hit the spot. But ad on car airbags unwittingly promotes dowry

Ministry of Road, Transport and Highways’s latest ad on cars needing six airbags is timely after Cyrus Mistry’s death. But someone should’ve checked the script.

Bolne Se Sab Hoga, the Google campaign that’s cool yet warm

Google says voice search is currently driving growth — 60% smartphone users interact with their phone using the feature.

Vicco Vajradanti ad starring Alia Bhatt is a cringe follow-up to an era-defining jingle

Vicco Vajradanti’s jingle has been running since the ’80s. Now, in a bid to reach a younger audience, the brand has brought in Bhatt.

Mainland China should see just how much the world’s changed. Their ads are 12 years behind

The desire to kiss the chef for a stupendous meal is a good creative device but the ad is in poor taste and does not keep up with the times at all.

Everest’s Chhole Masala ad reminder of 2000s’ commercials. Same league as Feviquick, Havells

Everest’s new Chhole Masala ad doesn’t feature women, and that’s a good thing.

Pepsi recreating Cindy Crawford’s ’92 campaign shows Indian cola ads have lost their fizz

It’s hard to imagine Pepsi's new ad in an Indian setting, where a woman drives up to a remote petrol pump station for a can of cola.

On Camera


Tribes of India | wikimedia commons

British didn’t just introduce criminal tribes, they also had a police...

The British administration marked out entire communities as ‘criminal’ through Criminal Tribes Act. And the policemen helped form guidelines to identify those communities.
Female labour force participation in India is among the lowest in the world, according to World Bank | ANI 

‘Remarkably resilient, better prepared’: World Bank revises India’s economic growth to...

Strong macroeconomic fundamentals have placed India in good stead compared to other emerging market economies, says World Bank. Lowers next year’s growth estimate from 7% to 6.6%.


Illustration by Soham Sen, ThePrint

How Arunachal is front & centre in Modi govt’s massive border...

Of total highway projects worth Rs 1.6 lakh cr announced for Northeast last month, Arunachal got the lion’s share. Meanwhile, BRO’s outlay also saw a significant jump this year.
Illustration: Soham Sen | ThePrint

Gujarat election is anything but dull. BJP’s political neurosis about AAP...

Gujarat is the only state where Modi is directly in contention. Even if he wins, the team that runs him closest has much to gain.