scorecardresearch
Add as a preferred source on Google
Thursday, November 27, 2025

Brandma

‘Washing powder Nirma, washing powder Nirma’: A simple jingle that became earworm for millions

Even today, the jingle is so popular that people automatically associate the words 'washing powder' with Nirma. Memes based on it are a staple of the internet.

BPL, India’s former favourite TV brand is making a comeback. Thanks to Reliance

Launched in 1963, BPL had its peak in the '90s, when the company was selling more than a million TV sets in India a month.

Before Apple & Android’s world domination, the unbreakable Nokia was the mobile phone to have

Whether it's the 3310/3330 model first released in 2000 or the 6110 model from the ‘90s, Nokia phones have always been synonymous with sturdiness and durability. And they had games too.

‘Isko laga dala toh life jingalala’ — how ‘premium’ Tata Sky made its way to Indian homes

Tata Sky revolutionised the television industry in India and the jingle 'Isko laga dala toh life jingalala' became an instant hit.

Cadbury Double Decker — ‘underrated’ chocolate bar done in by a 5 star ‘identity crisis’

The Double Decker was first launched in 1976 and was a combination of crispy cereal, nougat, and milk chocolate. The chocolate bar derived its name from the double-decker buses.

‘School chalein hum’: The Sarva Shiksha Abhiyan ad campaign that’s much more than nostalgia

In the early 2000s, 'School chalein hum' was heard playing on television sets with the regularity of a daily news bulletin. It was after all the TV ad campaign of the Vajpayee govt's Sarva Shiksha Abhiyan.

Takeshi’s Castle, a Japanese gameshow Indians took to heart thanks to Jaaved Jaaferi’s take-offs

The show first aired in India in 2005 on Pogo channel, and gained the cult status it did due to actor Jaaved Jaaferi's hilarious voiceovers

Coffee, orange, milk to Ecuador, Peru — how Amul’s ‘dark revolution’ changed the chocolate game

Amul's dark chocolate range is now one of its USPs. But for people who saw the '80s, '90s, it's hard to forget the small chocolate bars that were considered a treat back then.

When Hutch sold the idea of a loyal network but instead triggered a pug mania in India

Hutch campaign about a boy and his loyal dog following him, to draw a parallel to the network, was conceptualised by Ogilvy & Mather with the idea of associating emotions to technology.

‘Yeh Dil Maange More’ – The Pepsi slogan now synonymous with Kargil braveheart Vikram Batra

Released in 1998, the ad slogan lives on in public memory, even after the brand has moved on to other jingles, owing to Shershaah Vikram Batra, who made it his 'call cry' in the Kargil War of 1999.

On Camera

Rajnath Singh is discovering India-Pakistan civilisational ties

Even as India, Pakistan have seemed on the edge of war, their intelligence services have often sought to find space to de-escalate tensions and reduce risks for the two countries.

Chhattisgarh pitches state as hub for ‘specialty steel’, nets investment plans of Rs 6,321 crore

Speaking at 2nd Investor Connect, CM Vishnu Deo Sai says 'we have been able to attract a lot of investors.' The focus of the event was the steel sector. 

Asim Munir set to take charge as overall commander of Pakistan military, most powerful Army chief ever

In largest overhaul of military command in 5 decades, Field Marshal Asim Munir set to assume post of Chief of Defence Forces tomorrow, as Army claims primacy in Pakistan armed forces.

A tribute to Tejas. India’s delay culture is the real enemy in the skies

It is a brilliant, reasonably priced, and mostly homemade aircraft with a stellar safety record; only two crashes in 24 years since its first flight. But its crash is a moment of introspection.