Even today, the jingle is so popular that people automatically associate the words 'washing powder' with Nirma. Memes based on it are a staple of the internet.
Whether it's the 3310/3330 model first released in 2000 or the 6110 model from the ‘90s, Nokia phones have always been synonymous with sturdiness and durability. And they had games too.
The Double Decker was first launched in 1976 and was a combination of crispy cereal, nougat, and milk chocolate. The chocolate bar derived its name from the double-decker buses.
In the early 2000s, 'School chalein hum' was heard playing on television sets with the regularity of a daily news bulletin. It was after all the TV ad campaign of the Vajpayee govt's Sarva Shiksha Abhiyan.
Amul's dark chocolate range is now one of its USPs. But for people who saw the '80s, '90s, it's hard to forget the small chocolate bars that were considered a treat back then.
Hutch campaign about a boy and his loyal dog following him, to draw a parallel to the network, was conceptualised by Ogilvy & Mather with the idea of associating emotions to technology.
Released in 1998, the ad slogan lives on in public memory, even after the brand has moved on to other jingles, owing to Shershaah Vikram Batra, who made it his 'call cry' in the Kargil War of 1999.
Many 'independent' reports, intended to shape policies, are sponsored by industry groups or entities with deep pockets and vested interests. This process must become transparent.
While the move could free up grid capacity struggling to keep up with rapid renewable rollout, it would be a major setback for green ambitions. India aims to double clean power capacity to 500 gigawatts by the end of the decade.
Agreement signed during 17th Joint Working Group (JWG) on defence cooperation. Defence Secretary Rajesh Kumar Singh met Director General in Israeli Ministry of Defence Amir Baram Tuesday.
This world is being restructured and redrawn by one man, and what’s his power? It’s not his formidable military. It’s trade. With China, it turned on him.
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