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Monday, October 13, 2025

Brandma

Planet M — brand that changed how Indians experienced music in new millennium

Planet M — a store where you could find music once and that can now be found only in musical memories.

Vijai Super — the scooter that became popular way before Hamara Bajaj

Vijai Super scooters was produced by state-owned Scooters India Ltd, and ruled the market duing the 1970s and 1980s.

Surabhi, the DD show that changed the idea of Indian culture as one entity

Over more than 300 episodes, Surabhi traversed the length and breadth of the country to showcase India's diverse cultural heritage.

Hamara Bajaj — the jingle that became a symbol of Indian pride

Owning a Bajaj scooter in the 1980s and 90s was a big deal for families, and the company sold it as the new image of exalted India.

Ratnam pens — the ‘swadeshi’ pens that were made on Mahatma Gandhi’s demand

The Ratnam pen, named after its founder K.V. Ratnam, has, since its inception in 1932, been a symbol of India’s swadeshi movement.

Hum Log, India’s first soap opera and DD’s experiment with foreign cinema

The family drama with a social message, Hum Log was a pan-India favourite that everyone identified with.

Televista — how good ads and an easy name made the TV brand ‘The Big Name’ in 1970s

In 1975, Televista found itself slipping into the unenviable position of being the “second best” when Weston took over the mantle of being the market leader.

How Coke came to be known as Thanda and will now be synonymous with Ilaiyaraaja

Legendary music composer Ilaiyaraaja is all set for his ad world debut with a jingle for the beverage giant.

Idhar Udhar, the Hindi sitcom we desperately need today

Starring actor-sister duo Ratna Pathak Shah & Supriya Pathak, this hilarious 1980s show portrayed two young women living independently with two men.

Boroline — the cure-all that is stuck in time but still brings joy, especially to Bengalis

The humble antiseptic cream was a by-product of the Swadeshi movement, but continues to be vouched for — even by the millennials.

On Camera

Resetting Afghanistan ties is geopolitical need. Gandhis are showing their diplomatic ignorance

With two hostile neighbours in the immediate vicinity and one in the greater region, it is imperative that New Delhi forge alliances that can offer some stability.

Niti Aayog recommends fully decriminalising 12 offences under new I-T Act to ‘foster more trust’

Recommendations appear in Niti Aayog’s Tax Policy Working Paper Series–II. It says there is a need to shift away from fear-based enforcement to trust-based governance.

India, UK sign £350 mn deal for Martlet. What are these Lightweight Multirole Missiles

In service with the British military since 2019, it is also known as the Martlet missile. Ukrainians have also deployed these missiles against Russian troops.

CJI, IPS, IAS & Homebound: A wake-up call 75 years in the making

Education, reservations, govt jobs are meant to bring equality and dignity. That we are a long way from that is evident in the shoe thrown at the CJI and the suicide of Haryana IPS officer. The film Homebound has a lesson too.