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Saturday, May 18, 2024

Brandma

Phantom comics to political exposés: How Illustrated Weekly became a must-read

Under editors like Khushwant Singh, M.V. Kamath and Pritish Nandy, the magazine captured the imagination of urban erudite readers.

Bollywood star on ads, Disneyland tickets, space-age branding & yet Thril cola fizzled out

Caught between two worlds, McDowell’s Thril cola made an impact in India, but briefly.

ECE bulb hi laana: How a boring brand name got etched in Indian memory

The TV ad of ECE bulbs featured actor Kanwarjit Paintal and the jingle hit an amazing chord with viewers.

Lambretta: The Italian two-wheeler that became a ‘dad scooter’ for the big Indian family

The much-loved Lambretta is scheduled for a comeback in India with its retro-cool look.

Photography for all: The Hot Shot camera changed the way Indians clicked

The ease of photography with mini Hot Shot cameras meant more candid and fun family albums.

Big Fun: The bubble gum whose claim to fame was its freebie cricket cards

Big Fun’s promotional strategy of giving sports cards with each bubble gum became an instant hit in the 1980s.

Devil’s in the detail: How Onida TV became a household name in the ’80s

Onida’s new TV came when the market was flooded by Sony, BPL and Videocon sets, but it brought home what none of the others could – neighbour’s envy.

India’s first ‘big’ bathing soap failed because it was OK

The ads for Tata's OK soap were hugely popular, but its name and branding let it down.

Before foreign cars came to India, there was foreign-looking Contessa that defined class

The first big, long car in the Indian market also seemingly created a class divide between those with Ambassadors and those who drove Contessa.

Indian Airlines defined flying for three generations post-Independence

Despite chronic delays and unexciting food, Indian Airlines was a brand Indians were close to.

On Camera

Mamata’s ‘outside support’ push has many meanings. Does she want INDIA to pick TMC over Left?

TMC should worry about minority voters and how they view her ‘outside support’. Minorities are with the TMC but they have also watched Rahul Gandhi march across the country.

India’s GDP to grow at 6.9% in 2024 — UN agency revises its January projection of 6.2%

Latest report by UN Department of Economic and Social Affairs says global growth to be faster than estimated earlier & India’s 'robust performance' to boost South Asia’s growth.

Spain denies port call to vessel carrying shipment of ‘arms to Israel from India’

The Spanish foreign minister says 'the Middle East does not need more weapons, it needs more peace'. Spain has been very critical of Israel’s offensive in Gaza.

What’s common between Netflix Chamkila and Trudeau’s trouble-infested Canada? They don’t get Punjab

Even in the weeks leading up to Chamkila’s assassination there were massacres every other day. To airbrush all of this is sheer intellectual cowardice if not a crime.