Sydney Sweeney’s sports ad is indefensible, no matter how you look at it. Sexualising female sports ultimately hurts women players. The outrage is based on solid empirical evidence. It’s 2026, and the number of countries where women are still struggling to get into sports and be taken seriously is staggering.
In 2017, Shekhar Gupta started ThePrint with a simple belief: Indian readers want journalism that asks why and what next, not just what. And that enough of them would be willing to pay for good journalism.
Nine years on, that belief has held.
And, in these nine years, we’ve stayed true to our mission. We’ve been asking the follow-up questions, going beyond the headlines and explaining what’s actually happening. We’ve travelled across the country to bring you in-depth, visually-compelling stories from the ground.
It’s been nine years of readers choosing to make this possible. If you’d like to be one of them:
