Maharashtra FDA’s notice to actors endorsing a pan masala brand is a first step in the right direction for public health. Companies and stars have hidden behind surrogate advertising for far too long. Superstars wield enormous influence and should be held accountable for cloaking a carcinogenic product in cardamom-packaging camouflage.
India needs fair, non-hyphenated and questioning journalism, packed with on-ground reporting. ThePrint – with exceptional reporters, columnists and editors – is doing just that.
Sustaining this needs support from wonderful readers like you.
Whether you live in India or overseas, you can take a paid subscription by clicking here.
