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Saturday, April 27, 2024

How to Get More Followers on Instagram

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Since its humble beginning in 2010, Instagram’s popularity has skyrocketed with no intention of coming down any time soon. Every day, thousands of people worldwide create an account with only one thing on their mind: to become famous Instagrammers.

If you want to take a shortcut to popularity, you can buy Instagram followers and captivate your audience right from the start. Or you can go the more traditional route, attracting one follower at a time with engaging and captivating content. 

How to get more followers on Instagram depends on how much time and effort you put into it. Whether you buy Instagram followers or not, one way to increase your popularity depends on how much you know about the app and its many available tools. Here are some valuable tips if you’re just starting or want to boost your account’s reach.

Tip 1 Optimize Your Instagram Profile

Your Instagram profile is your cover letter, specially designed for all your potential followers. It’s the first thing they’ll see, so use the 150 characters wisely. Here’s some information you can include in your profile’s bio:

  • Personal information. Include details about your life, such as hobbies, age, nationality, and whatever you deem appropriate. 
  • Relevant keywords. Make sure to include keywords related to the kind of content potential followers will find on your feed. It could be sports, travel, pets, make-up, clothing, etc. Once you’ve decided what kind of content you’ll post on Instagram, you’ll know what information your profile should include. 
  • Links to other channels. Make sure to let your followers know which social platforms they can find you on for more content. 

Tip 2 Choose the Perfect Content Format 

Instagram has many content alternatives you can use to entertain or inform your audience. While it’s advisable to use them all at least once, you can stick to the ones you like the most or the ones you’ve noticed work best among your followers. Here are all the content formats you can choose:

  • Stories. As they last on your feed for only 24 hours, you can use them to upload day-to-day activities, build anticipation for an important event, or boost the posts on your feed.
  • Photograph posts. Photos were the first content type users could post on Instagram, and their popularity hasn’t diminished. 
  • Carousels. Instagram allows you to post several photos combined with videos in a single post. If a potential follower has more than one photo to watch, they’ll pay more attention and spend more time exploring your profile.
  • Reels. Instagram Reels are short-format videos like those you’d find on TikTok. This is an excellent alternative for reaching potential followers, as Instagram’s algorithm will show them to users who have previously shown interest in content similar to yours.

Tip 3 Use Story Highlights

Story highlights will appear at the top of your profile’s feed, allowing new followers to see past Stories. Take some time to create different story highlights, organizing them by topic. Keeping them organized will help new followers find precisely the kind of content they’d like to see. 

Tip 4 Go Live on Instagram 

One of the ultimate goals of Instagrammers is to create engagement with followers. If you wonder how to get more followers on Instagram, this is the way to go. Create a live session and interact with your followers whenever the opportunity arises. 

Going live will give your followers a glimpse of who you are in real life, and in return, you can get valuable feedback about the content you post. Whenever you receive a suggestion from followers, embrace it and use it to improve. Most of the time, you’ll get fresh ideas to create new content. 

Tip 5 Create a Schedule

Consistency is how to get more followers on Instagram and keep them engaged with your profile. If you post random content without a clear schedule, your audience will probably get bored and eventually stop following you. 

To facilitate consistency, Instagram has a tool that allows you to program your posts in advance. With this tool, you can organize the content you create and decide the day and time it should be posted.  

Tip 6 Use Instagram Tools

As mentioned, Instagram has a wide array of tools that will help you boost your profile with little to no effort. Here are some of the tools you can use to increase the reach of your posts:

  • Hashtags. When creating your profile, take a few minutes to explore the hashtags related to your content and add them to your posts’ copy. Thanks to Instagram’s algorithm, users who have shown interest in a particular hashtag will probably come across your posts.
  • Geo-location. Instagram allows its users to add their exact location in all types of content, such as posts, Stories, and Reels. Use this valuable tool to reach Instagram users close to you. 
  • Keywords. Specific words in your posts or profile copy will trigger Instagram’s algorithm to work in your favor. If you want Instagram to show your content to potential followers, include specific words closely related to your content whenever possible.

Tip 7 Engage With Your Audience

While going live is one of the best alternatives to create engagement with your audience, don’t forget the comment section of your posts. While a simple “like” will let your followers know that you’re reading what they write, you can do much more than that. 

Whenever you visit the comments section and find your followers conversing about your content, don’t hesitate to jump in and participate. Additionally, you can pin specific comments to your board so they’ll appear at the top of the list for new or potential followers to see.

New Instagram Followers Are Waiting

If you want to speed up the process on how to get new followers on Instagram, you can always buy Instagram followers. However, you can also start from scratch and become a hit. Whatever path you choose, you’ll need to work hard to keep your audience engaged and waiting for your next post. While following every suggested tip may seem like a lot of work, don’t forget to have fun and enjoy the process.

ThePrint ValueAd Initiative content is a paid-for, sponsored article. Journalists of ThePrint are not involved in reporting or writing it.

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