Influencer Marketing has created a buzz and is speedily becoming an effective strategy to help brands gain desired digital presence, awareness, leads, and ultimately sales. Leveraging this marketing strategy, using well-positioned influencer campaigns, has helped many brands achieve results beyond expectations. Influencer marketing plays a crucial role in helping a brand in various aspects, from motivating potential customers to buy a product/service to improving a perspective about any particular product.
The Indian Influencer Marketing industry is growing rapidly. It has reached a total revenue of Rs 900 crore by the 2021 year-end. Social media influencers are doing wonders for the brands in creating superior value and correct positioning. And that is why more and more brands are leveraging the power of influencer marketing. However, for the right positioning and correct branding, we need to have a great influencer marketing platform that can bridge the gap between brands and influencers to strategise the marketing campaigns in the right direction.
And as a result, N number of influencer marketing platforms have emerged out there that proclaim to be experts in this field. However, Grynow has emerged as the best influencer marketing agency because of its five years-plus experience in the influencer marketing domain and its team of IIT-IIM alumni. A credible platform that has great relationships with over 1,50,000 social media influencers to execute campaigns of any kind.
Grynow provides top-notch influencer marketing services and is trusted by a wide range of clients like Paytm, ShareChat, Instagram, OnePlus, Trell, Facebook, Roposo, Khatabookand many more.
Why Grynow is a top influencer marketing agency in India
Let us understand the ‘secret ingredients’ that have helped Grynow gain incredible success in this field.
Five years plus of experience
Having more than 5 years of relevant influencer marketing experience is a key differentiator; the company shares its wisdom, knowledge, skills and abilities to understand the clients’ needs and help them grow organically.
Diverse and customised marketing campaigns for the clients show that Grynow is a sure-shot leader. Fashion, beauty, food, travel, and more, along with the desired outcomes manifested in in-store sales, web traffic, and more.
Choosing influencers strategically
The agency has always focused on reaching the target audience with very specifically chosen influencers. Their experts search through an extensive database of creators to look for the right niche influencer and conduct a thorough audience analysis of varied influencers for the maximum reach and engagement. Next step is to create a content strategy that works well and ensures that it reaches the right target audience.
Plays a vital role in influencer relationship management
The best way to develop, maintain and nurture relationships with influencers are by conducting thorough research. Grynow reaches out to influencers who are brand relevant and help by enhancing its value in its chosen niche. The marketing experts at Grynow give creative freedom to develop the best content that helps the brand grow.
Extensive database of potential influencers
They have an extensive database of competent influencers. Using smart algorithms and by manually, they search these databases and identify creators that will match perfectly with the brand offering. These software-based directories are a great help to look for, analyse, and track potential influencers across multiple social media platforms. They keep adding to our database a rich repository of information.
Targeting the right prospects for the brand
Targeting the right customers at the right time and in the right perspective is the key differentiator for any influencer marketing agency, and Grynow is the leader in this. Their IIT-IIM alumni and their well-experienced team segment and target the audience according to the brands’ needs to maximise reach and engagement. And when the targeting is in the right perspective, products/services are marketed to the right potential customers, increasing sales.
Customised influencer marketing campaign
Content that is written well but get unnoticed serves no purpose. Grynow creates a customised influencer marketing campaign that is strategic, global, and most important, makes the brand memorable. Such content is well-received and gets the desired results.The company has detailed discussions with clients, understand the message/goal they want to share with the target audience, and accordingly create personalised and focused content.
Brand positioning
The agency helps position the brand in a superior way in the target market so that it communicates the ability to stay connected with the right audience and ensure the brand’s long-term success. It is possible only when what the brand or the agency stands for is clearly understood.
The team at Grynow is always ready to walk the extra mile to understand the brand identity and accordingly develop an influencer marketing strategy. It takes the services and products offered by a company a notch higher and helps generate conversion-worthy leads.
A team of expert and experienced influencer marketers
Grynow has a team of IIM and IIT alumni, and each one of them brings immense experience on board that helps in doing the job successfully. They help in clients’ right branding and positioning with a well-designed comprehensive influencer marketing strategy.
Proper evaluation
To ensure that they are on the right track and take well-informed data-driven decisions, Grynow makes optimal use of key metrics. Their data-driven approach helps them leverage people-powered content, marketing, and referrals. In-depth evaluation helps in recording desired results from the influencer marketing strategies painstakingly created and developed.
Final thoughts
Grynow takes pride in getting the best results for their clients. Before starting to work for a brand, the deliverables are decided, and the team strives hard to go beyond the deliverables and provide amazing results to the clients. The team enjoys an excellent success rate of increasing traffic to a targeted website.
Grynow has successfully carved a niche as the top influencer marketing agency in India. The founder and CEO of Grynow, Washib Khan, is a visionary and knowledgeable professional. Under his guidance and amazing command in this field, Grynow has grown by leaps and bounds. The company has worked with more than 1,50,000 bloggers, influencers, artists and vloggers in diverse niches and gained incredible success.
Connect with your passionate audiences through Grynow today!
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