Globus Spirits unveils Doaab Expression 02: The Old Man and the Blossom. It has sourced the casks before distilling its liquor and creating a limited edition of 500 casks. The price of each 750 ml bottle stands at Rs 5,000 in Haryana.
Paul John Whisky, India’s homegrown single malt, has reaffirmed its position as a leader on the global whisky stage at the Spirits Business Awards 2025.
Conceptualised in 1999, the ads for the liquor brand with the tagline ‘Men will be men’ has its audience split in where to draw the line when it comes to humour.
This is the game every nation is now learning to play. Some are finding new allies or seeing value among nations where they’d seen marginal interest. The starkest example is India & Europe.
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