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Tuesday, April 14, 2026
TopicVicco Vajradanti

Topic: Vicco Vajradanti

Vicco — brand that made Ayurveda mainstream with its ‘nahi cosmetic’ jingle

Tushar Nair -
The company was founded by Keshav Vishnu Phendharkar in 1952 as Vishnu Industrial Chemical Company to make products that were free of chemicals.

Vicco Vajradanti ad starring Alia Bhatt is a cringe follow-up to an era-defining jingle

Shubhangi Misra -
Vicco Vajradanti’s jingle has been running since the ’80s. Now, in a bid to reach a younger audience, the brand has brought in Bhatt.

On Camera

YourTurn

Opinion

I saw West Bengal’s battle with Naxalism. State’s approach wasn’t limited to police action

Sanjeev Chopra -
I received a written message that Kanu Sanyal, the Naxal who wanted to present a ‘deputation’ to me. One was expecting a fiery encounter with an angry old man’ accompanied by fierce supporters.

AI model Claude Mythos has alarmed the US. Why India must act now

Asha Bhosle’s last album was with British band Gorillaz. She was a trailblazer

Economy

The big squeeze: Why India’s richest states are spending more but building less

Bidisha Bhattacharya -
As consumption, debt servicing and welfare schemes eat chunks out of productive investment, the future isn’t looking too rosy anymore.

Defence

Brigadier & son assaulted in South Delhi for objecting to public drinking. No FIR yet, Army seeks action

Samridhi Tewari -
Army has written to Delhi Police seeking action against the accused involved in the Friday night episode.

National Interest

The world’s in a flux. India must reform, consolidate & build a strong economy

Shekhar Gupta -
We now live in a world order that will keep shifting. India must use this window. This also means we remain disciplined enough not to be knee-jerked into reacting to what Pakistan sees as its moment in the sun.

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