A selling point that once made The Body Shop stand out can lose its sparkle when it does not evolve with changing market conditions and consumer expectations.
In 2022, athletes claimed they were asked to wind up training early at Thyagraj Stadium so that the IAS couple could walk their dog. Then came the memes and public outrage.
Instead of buying more Mirages outright in early 2000s, the requirement was tweaked in favour of a medium-weight, multi-role fighter with Mirage-like performance.
Pakistan not only has zero chance of catching up with India in most areas, but will inevitably see the gap rising. Its leaders will offer its people the same snake oil in different bottles.
Talking about the downfall of a beloved brand without mentioning the impact of its changing ownership to the current private equity firm Aurelius is incomplete. Private equity and large hedge funds failed to care about the soul or mission of the company. It’s a brand with immense recall value and an inclusive branding that could’ve very well stood the test of time.
Talking about the downfall of a beloved brand without mentioning the impact of its changing ownership to the current private equity firm Aurelius is incomplete. Private equity and large hedge funds failed to care about the soul or mission of the company. It’s a brand with immense recall value and an inclusive branding that could’ve very well stood the test of time.