Zero sugar drinks’ branding resonates more with younger, wellness-minded consumers, who shun sugar but don’t vibe with calorie counting or diet culture.
This is the story of India’s cola wars. It’s always been a potent mix of politics, nationalism, predatory market practices and good old conspiracy theories.
Released in 1998, the ad slogan lives on in public memory, even after the brand has moved on to other jingles, owing to Shershaah Vikram Batra, who made it his 'call cry' in the Kargil War of 1999.
Tobacco, cigarettes, soft drinks, junk food — Bollywood actors and Indian sports personalities have never shied away from appearing in advertisements for unhealthy items.
In ‘No filter’, Sarah Frier chronicles Instagram’s rise as a photo-sharing app that competed with Facebook and Snapchat & how it shaped influencer culture.
India’s opposition must stop playing catch-up politics and reposition their brand — like Avis did against Hertz, or how Volkswagen Beetle countered big American cars.
When it comes to sweet drinks, more countries are willing to try taxes to tackle obesity along with budget deficits, potentially hurting companies such as Coca-Cola Co. and PepsiCo Inc.
Exporters said the Budget’s proposals to increase duty-free import limits on processing, create 500 reservoirs and support fisheries startups will boost the marine industry.
After lapses exposed by terror attacks at Pahalgam and Delhi's Red Fort, Centre has hiked Intelligence Bureau's expenditure for investments in long-term assets from Rs 257 cr to Rs 2,549 cr.
The key to fighting a war successfully, or even launching it, is a clear objective. That’s an entirely political call. It isn’t emotional or purely military.
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