Pepsi’s packaging tweak is more than the obvious ‘more quantity at same price’. By increasing quantity without changing price, it aims to alter the way the product is consumed.
Zero sugar drinks’ branding resonates more with younger, wellness-minded consumers, who shun sugar but don’t vibe with calorie counting or diet culture.
This is the story of India’s cola wars. It’s always been a potent mix of politics, nationalism, predatory market practices and good old conspiracy theories.
Released in 1998, the ad slogan lives on in public memory, even after the brand has moved on to other jingles, owing to Shershaah Vikram Batra, who made it his 'call cry' in the Kargil War of 1999.
Tobacco, cigarettes, soft drinks, junk food — Bollywood actors and Indian sports personalities have never shied away from appearing in advertisements for unhealthy items.
In ‘No filter’, Sarah Frier chronicles Instagram’s rise as a photo-sharing app that competed with Facebook and Snapchat & how it shaped influencer culture.
India’s opposition must stop playing catch-up politics and reposition their brand — like Avis did against Hertz, or how Volkswagen Beetle countered big American cars.
The past week saw the defection of 7 AAP Rajya Sabha MPs, led by Raghav Chaddha and Ashok Mittal, into the BJP. This lays bare the fragility and inconsistency within the party.
American objectives are unmet. They neither have muscle nor motivation to resume the war. As for Iran, the regime didn’t just survive, it’s now led by more radical individuals.
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