Zero sugar drinks’ branding resonates more with younger, wellness-minded consumers, who shun sugar but don’t vibe with calorie counting or diet culture.
This is the story of India’s cola wars. It’s always been a potent mix of politics, nationalism, predatory market practices and good old conspiracy theories.
Released in 1998, the ad slogan lives on in public memory, even after the brand has moved on to other jingles, owing to Shershaah Vikram Batra, who made it his 'call cry' in the Kargil War of 1999.
Tobacco, cigarettes, soft drinks, junk food — Bollywood actors and Indian sports personalities have never shied away from appearing in advertisements for unhealthy items.
In ‘No filter’, Sarah Frier chronicles Instagram’s rise as a photo-sharing app that competed with Facebook and Snapchat & how it shaped influencer culture.
India’s opposition must stop playing catch-up politics and reposition their brand — like Avis did against Hertz, or how Volkswagen Beetle countered big American cars.
When it comes to sweet drinks, more countries are willing to try taxes to tackle obesity along with budget deficits, potentially hurting companies such as Coca-Cola Co. and PepsiCo Inc.
The Gen Z movement was a serious wave that RSP and Balen together managed to capture—the first milestone reflecting the relevance of issues-based politics.
As Iran war enters 11th day, government prioritises household gas supply, boosts LPG output and invokes Essential Commodities Act amid concerns over potential shortages.
SMPP Limited gets order for additional 10,000 bulletproof jackets for BSF, CISF & SSB. This is over & above the existing order for 40,000 jackets, taking the total to 50,000.
Trump has ushered in the age of humiliation. His method is to push around America’s friends rudely and publicly. He knows none of them can afford to fight back.
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