Zero sugar drinks’ branding resonates more with younger, wellness-minded consumers, who shun sugar but don’t vibe with calorie counting or diet culture.
This is the story of India’s cola wars. It’s always been a potent mix of politics, nationalism, predatory market practices and good old conspiracy theories.
Released in 1998, the ad slogan lives on in public memory, even after the brand has moved on to other jingles, owing to Shershaah Vikram Batra, who made it his 'call cry' in the Kargil War of 1999.
Tobacco, cigarettes, soft drinks, junk food — Bollywood actors and Indian sports personalities have never shied away from appearing in advertisements for unhealthy items.
In ‘No filter’, Sarah Frier chronicles Instagram’s rise as a photo-sharing app that competed with Facebook and Snapchat & how it shaped influencer culture.
India’s opposition must stop playing catch-up politics and reposition their brand — like Avis did against Hertz, or how Volkswagen Beetle countered big American cars.
When it comes to sweet drinks, more countries are willing to try taxes to tackle obesity along with budget deficits, potentially hurting companies such as Coca-Cola Co. and PepsiCo Inc.
This decision is so damaging to the government that efforts will be made to ensure that it does not stand. The prosecution has said that it will file an appeal in the high court.
Bitcoin dropped as much as 3.8% to $63,038, while Ether, the second-largest token, slid 4.5% to $1,835. Roughly $128 billion in market value was erased across digital assets.
The Pakistani political leadership is weak and devoid of any intellect. Its diplomacy is entirely India-China-US focused and suffers from a presumptive view of Afghanistan as a vassal.
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