scorecardresearch
Thursday, August 14, 2025
TopicMasculinity

Topic: Masculinity

Metro Shoes new ad on ‘modern masculinity’ is uninspired, dated. Others did it better

The audience is now accustomed to deeper, more socially relevant content, and is demanding more from brands.

Gyms are unsafe for gay men like me. Jeers, stares, and treadmill trauma

I don't want a hulking body; I want to be lean so I can wear a crop top. But my idea of fitness doesn’t match theirs.

Bell bottoms, cigarettes and alavalathi Shaji—Jayan was Malayalam cinema’s macho man

His distinctive dialogue delivery inspired a veritable Jayan mimicry industry in the 1990s & early 2000s, making his lines familiar to younger generations.

Roaming, grooming, protecting – Three activities that define young men in New India

In ‘Becoming Young Men in a New India,’ Shannon Philip shows how men in urban India engage in elaborate rituals of seeing and being seen.

India’s ‘Raja Beta’ culture: Here are five ways to raise your boys

The ‘Raja Beta’ culture is a heady, intoxicating mix of power and anger, and gives birth to unkind men who think their worth is limited to their conquests.

On Camera

Trump is swinging on Russia again. What this means for Europe’s security architecture

The dynamics between Europe and Russia have gone so south that mending fences looks like an uphill task—even as the US swings between sanctions and olive branches.

Slashing GST on waste can unlock Rs 1.8 lakh crore, high tax hurting circular economy goals—CSE

Centre for Science and Environment in new report makes case for rationalising GST on waste material, saying most informal operators can’t afford high tax & it also hinders recycling.

India, US troops to undertake joint military exercise next month, first after Op Sindoor

21st edition of annual joint military exercise will be held from 1 to 16 September, aimed at sharing military tech, operational best practices & disaster relief coordination methods.

Modi’s ready to risk it all for farmers. Farm reform can answer Trump with new Green Revolution

Standing up to America is usually not a personal risk for a leader in India. Any suggestions of foreign pressure unites India behind who they see as leading them in that fight.