scorecardresearch
Wednesday, July 23, 2025
TopicMasculinity

Topic: Masculinity

Metro Shoes new ad on ‘modern masculinity’ is uninspired, dated. Others did it better

The audience is now accustomed to deeper, more socially relevant content, and is demanding more from brands.

Gyms are unsafe for gay men like me. Jeers, stares, and treadmill trauma

I don't want a hulking body; I want to be lean so I can wear a crop top. But my idea of fitness doesn’t match theirs.

Bell bottoms, cigarettes and alavalathi Shaji—Jayan was Malayalam cinema’s macho man

His distinctive dialogue delivery inspired a veritable Jayan mimicry industry in the 1990s & early 2000s, making his lines familiar to younger generations.

Roaming, grooming, protecting – Three activities that define young men in New India

In ‘Becoming Young Men in a New India,’ Shannon Philip shows how men in urban India engage in elaborate rituals of seeing and being seen.

India’s ‘Raja Beta’ culture: Here are five ways to raise your boys

The ‘Raja Beta’ culture is a heady, intoxicating mix of power and anger, and gives birth to unkind men who think their worth is limited to their conquests.

On Camera

Bihar mimics 19th-century American South. Citizenship is now weaponised to exclude voters

Disenfranchisement by institutional fiat is profoundly undemocratic. The effect of the ECI's new documentary process in Bihar will tilt the scales in favour of the BJP.

India-US set to ink mini trade deal soon, reach understanding on agricultural & dairy products

Mini deal will likely see no cut in 10% baseline tariff on Indian exports announced by Trump on 2 April, it is learnt, but additional 26% tariffs are set to be reduced.

Not just AK-203, India & Russia to jointly manufacture AK-19 and PPK-20 for domestic use and export 

India-Russia JV is also racing to deliver 7,000 more AK-203 assault rifles by 15 Aug. These are currently being made with 50% indigenisation and this will surge to 100% by 31 December.

Strategic partner one day, tactical nightmare the next: India’s learning Trumplomacy the hard way

Public, loud, upfront, filled with impropriety and high praise sometimes laced with insults. This is what we call Trumplomacy. But the larger objective is the same: American supremacy.