scorecardresearch
Saturday, September 6, 2025
TopicMasculinity

Topic: Masculinity

Metro Shoes new ad on ‘modern masculinity’ is uninspired, dated. Others did it better

The audience is now accustomed to deeper, more socially relevant content, and is demanding more from brands.

Gyms are unsafe for gay men like me. Jeers, stares, and treadmill trauma

I don't want a hulking body; I want to be lean so I can wear a crop top. But my idea of fitness doesn’t match theirs.

Bell bottoms, cigarettes and alavalathi Shaji—Jayan was Malayalam cinema’s macho man

His distinctive dialogue delivery inspired a veritable Jayan mimicry industry in the 1990s & early 2000s, making his lines familiar to younger generations.

Roaming, grooming, protecting – Three activities that define young men in New India

In ‘Becoming Young Men in a New India,’ Shannon Philip shows how men in urban India engage in elaborate rituals of seeing and being seen.

India’s ‘Raja Beta’ culture: Here are five ways to raise your boys

The ‘Raja Beta’ culture is a heady, intoxicating mix of power and anger, and gives birth to unkind men who think their worth is limited to their conquests.

On Camera

Kolkata’s silencing of Javed Akhtar exposes India’s secular vacuum

Even those parties that wear the label of secular and progressive often bow to the pressures of fundamentalist groups within the Muslim community.

GST 2.0: India streamlines indirect tax regime amid Trump tariffs & what it means for consumers

Goods and Services Tax Council paves way for a broad two-slab structure of 5% and 18% with a demerit rate of 40% for super luxury and 'sin' goods.

Dassault Aviation takes majority control of joint venture with Anil Ambani’s Reliance

Following the transaction which is expected to be completed by November, Dassault Reliance Aerospace Ltd will become an associate company, with Reliance retaining a 49% stake.

For Indian Mercedes, Asim Munir’s dumper truck in mirror is closer than it appears

From Munir’s point of view, a few bumps here and there is par for the course. He isn’t going to drive his dumper truck to its doom. He wants to use it as a weapon.