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Friday, March 27, 2026
TopicManforce

Topic: Manforce

How ads are cashing in on India’s T20 World Cup victory—from trophy to cheeky taglines

India’s glory has triggered the usual—witty and bizarre campaigns from brands eager to join the celebration.

Radhika Apte tells Indian women to buy condoms in Manforce ad. It’s their pleasure after all

In the 55-second commercial, Radhika Apte tells women that for them, 'a condom is your decision to never compromise on your pleasure, protection, and comfort'.

Manforce AIDS campaign is confused about what to market—awareness or social responsibility

In 2020, Manforce campaign asked Indians to use condoms without thinking about the brand, a clever way to build goodwill. This time it has fallen short.

On Camera

What ambassador Xu Feihong expects from youth in China and India

China and India are home to 1.2 billion young people. They’re the pioneers in advancing the rejuvenation of the Chinese nation and realising the vision of ‘Viksit Bharat 2047’.

India’s strategic oil reserves tell a tale of structural constraints & stalled expansion. Here’s why

India’s oil reserves, which can last just 74-75 days, are much less than other major economies. Japan, for instance, holds reserves for 254 days.

India-Japan to finalise deal to co-develop & co-produce UNICORN mast ‘soon’, says Japanese envoy

The countries signed a memorandum for co-development of UNICORN masts in November 2024. India has been second Asian nation to have such an agreement with Tokyo, after Philippines.

The Vishwaguru delusion, mine vs yours, is ruining our view of the world

One side thinks India is punching way above its weight. The other thinks Modi has undermined India and it punches below its strength. Both are wrong.