Ad & media planning experts say popular teams' lack of success and audience fatigue could be factors behind dip in viewership. But landscape is changing due to other reasons too.
In the midst of war and economic distress, IPL 2022 offers four hours of unadulterated entertainment every evening—that’s more than what Hollywood and Bollywood can do.
15th edition of IPL features 10 teams for the first time since 2011. Many names synonymous with certain franchises have been shuffled around, and there are few clear favourites.
Nick Jonas is not trying to modernise the mangalsutra, but his gesture shows that choices can be equal. If commitment must be flaunted, it need not be gendered.
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