This is no longer an economy that’s in its nascent stage. A popular creator went from charging Rs 30,000 a post to Rs 3 lakh a post in the span of a couple of years.
In the world of ‘no such thing as bad publicity’, riding on a cringe meme is a good marketing move. But before VIPShaadi.com joined the trend, Bengaluru and Delhi police wrote the memo.
Move aside models, marketing agencies like IPLIX and Vavo Digital, run by 20-somethings, are combing through endless Instagram Reels, YouTube videos and occasionally ‘lol’.
Marketing agencies can help identify potential influencers for a brand and create a plan to connect them to the brand. They can also help pay influencers for their support.
For an industry globally classified as hazardous, protections such as health insurance and a provident fund for workers are necessities. In Sivakasi, they remain elusive.
The industry forecasts exports are set to grow 16% in 2025-26, boosted by surplus domestic production and a drive to push into 26 underserved global markets with strong potential.
Indigenisation level will progressively increase up to 60 percent with key sub-assemblies, electronics and mechanical parts being manufactured locally.
It is a brilliant, reasonably priced, and mostly homemade aircraft with a stellar safety record; only two crashes in 24 years since its first flight. But its crash is a moment of introspection.
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