This is no longer an economy that’s in its nascent stage. A popular creator went from charging Rs 30,000 a post to Rs 3 lakh a post in the span of a couple of years.
In the world of ‘no such thing as bad publicity’, riding on a cringe meme is a good marketing move. But before VIPShaadi.com joined the trend, Bengaluru and Delhi police wrote the memo.
Move aside models, marketing agencies like IPLIX and Vavo Digital, run by 20-somethings, are combing through endless Instagram Reels, YouTube videos and occasionally ‘lol’.
Marketing agencies can help identify potential influencers for a brand and create a plan to connect them to the brand. They can also help pay influencers for their support.
On 29 May 1951, Jawaharlal Nehru defended adding 'reasonable restrictions' to Article 19, arguing that free speech must be balanced with national security and unity.
On bilateral ties, Admiral Paparo said India-US ties have an exponential effect on deterrence, because it demonstrates a unity of purpose among us to maintain the peace.
This is the game every nation is now learning to play. Some are finding new allies or seeing value among nations where they’d seen marginal interest. The starkest example is India & Europe.
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