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Saturday, March 14, 2026
TopicInfluencer marketing

Topic: influencer marketing

Inside the influencer industry—relevance, relatability and revenue

This is no longer an economy that’s in its nascent stage. A popular creator went from charging Rs 30,000 a post to Rs 3 lakh a post in the span of a couple of years.

The journey of meme—from WhatsApp to billboards, police posts to matrimony ads

In the world of ‘no such thing as bad publicity’, riding on a cringe meme is a good marketing move. But before VIPShaadi.com joined the trend, Bengaluru and Delhi police wrote the memo.

Next big thing in India’s influencer marketing universe—IIM classes, LinkedIn to ShareChat

Move aside models, marketing agencies like IPLIX and Vavo Digital, run by 20-somethings, are combing through endless Instagram Reels, YouTube videos and occasionally ‘lol’.

Influencer Marketing Agency: Top 6 Benefits of Working with One

Agencies specialising in influencer marketing help their clients plan, launch, and execute successful influencer marketing campaigns.

Best influencer marketing agency

Marketing agencies can help identify potential influencers for a brand and create a plan to connect them to the brand. They can also help pay influencers for their support.

On Camera

Menstrual leave doesn’t work in ‘real world’. And that real world is designed by, for men

When a woman menstruates, when/if she decides to marry, when/if she decides to have kids, should not be factors when looking at a woman’s potential from a hiring standpoint.

US strike on Iran’s key oil export island Kharg raises fears of wider supply disruption

President Trump said the US had bombed military targets on Kharg Island in the Persian Gulf, but spared oil infrastructure.

Supreme Leader Mojtaba, the man Iran must keep alive & the secret force ‘tasked with it’—all about NOPO

The Nirouyeh Vijeh Pasdaran Velayat, or NOPO, was the only force Ali Khamenei trusted.It was founded in 1991 and is more feared than the Revolutionary Guards.

Peaceful power transfers followed uprisings in India’s neighbourhood. It’s a sign of mature democracies

Rating democracies is a tricky business. I am only using the simple metric of who in the Indian subcontinent has had the most peaceful, stable, normal political transitions and continuity.