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Friday, August 15, 2025
TopicInfluencer marketing

Topic: influencer marketing

The journey of meme—from WhatsApp to billboards, police posts to matrimony ads

In the world of ‘no such thing as bad publicity’, riding on a cringe meme is a good marketing move. But before VIPShaadi.com joined the trend, Bengaluru and Delhi police wrote the memo.

Next big thing in India’s influencer marketing universe—IIM classes, LinkedIn to ShareChat

Move aside models, marketing agencies like IPLIX and Vavo Digital, run by 20-somethings, are combing through endless Instagram Reels, YouTube videos and occasionally ‘lol’.

Influencer Marketing Agency: Top 6 Benefits of Working with One

Agencies specialising in influencer marketing help their clients plan, launch, and execute successful influencer marketing campaigns.

Best influencer marketing agency

Marketing agencies can help identify potential influencers for a brand and create a plan to connect them to the brand. They can also help pay influencers for their support.

On Camera

Nobel committee, note how Trump allowed Munir to make nuclear threat against India from US soil

So far, India has responded to his threats with a measured, diplomatic, strategic, and multi-dimensional approach. Now, it needs to react firmly.

Modi’s ‘Diwali bonanza’ for the common man—next-gen GST reforms, lower tax on daily-use items soon

Finance ministry says the proposed revamp will focus on structural reforms, rate rationalisation & ease of living, & will be deliberated upon in the coming weeks.

Yudh Seva Medal for Major General SS Sharda, who led Indian Army’s info war during Op Sindoor

Independence Day honours for ADG Strat Comm team behind Op Sindoor’s strategic messaging, including the logo designer, for real-time narrative control & countering misinfo.

Modi’s ready to risk it all for farmers. Farm reform can answer Trump with new Green Revolution

Standing up to America is usually not a personal risk for a leader in India. Any suggestions of foreign pressure unites India behind who they see as leading them in that fight.