scorecardresearch
Thursday, September 4, 2025
TopicInfluencer marketing

Topic: influencer marketing

Inside the influencer industry—relevance, relatability and revenue

This is no longer an economy that’s in its nascent stage. A popular creator went from charging Rs 30,000 a post to Rs 3 lakh a post in the span of a couple of years.

The journey of meme—from WhatsApp to billboards, police posts to matrimony ads

In the world of ‘no such thing as bad publicity’, riding on a cringe meme is a good marketing move. But before VIPShaadi.com joined the trend, Bengaluru and Delhi police wrote the memo.

Next big thing in India’s influencer marketing universe—IIM classes, LinkedIn to ShareChat

Move aside models, marketing agencies like IPLIX and Vavo Digital, run by 20-somethings, are combing through endless Instagram Reels, YouTube videos and occasionally ‘lol’.

Influencer Marketing Agency: Top 6 Benefits of Working with One

Agencies specialising in influencer marketing help their clients plan, launch, and execute successful influencer marketing campaigns.

Best influencer marketing agency

Marketing agencies can help identify potential influencers for a brand and create a plan to connect them to the brand. They can also help pay influencers for their support.

On Camera

Counter-insurgency is Indian military’s reality. Op Sindoor was brief flash in combat spectrum

The Chief of Defence Staff was spot on when he declared war fighting as ‘military’s bread and butter.’

GST 2.0: India streamlines indirect tax regime amid Trump tariffs & what it means for consumers

Goods and Services Tax Council paves way for a broad two-slab structure of 5% and 18% with a demerit rate of 40% for super luxury and 'sin' goods.

‘Loyal wingman’ to full ICBM triad & air defence, China’s show of power at Victory Day parade

China flaunted military might & modernisation as it displayed stealth drones, anti-satellite system & cyber warfare contingent during parade to mark victory over Japan in WWII.

For Indian Mercedes, Asim Munir’s dumper truck in mirror is closer than it appears

From Munir’s point of view, a few bumps here and there is par for the course. He isn’t going to drive his dumper truck to its doom. He wants to use it as a weapon.