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Topic: Indian millennials

(Photo for Representation)

It took a pandemic to make millennials save money. Hope Nirmala Sitharaman doesn’t blame us

At the start of Covid-19 pandemic, millennials were criticised for crowding bars, holding corona house parties or sensing an opportunity for cheap vacations. Not anymore.

Not Twitter or Facebook, is Instagram the new safe space for political opinion in India?

While Facebook has over 26 crore users in India and Twitter has 77.5 lakh, Instagram is becoming the social media of choice for young Indians to express their views.
Indian students- Representational image

Indian media and policymakers should stop using the word ‘millennial’ to describe the young

If you use the word 'millennials' in India, you are guilty of leaving out and miscalculating concerns of our largest demographic — half a billion young Indians.
Commuters sitting outside Chhatrapati Shivaji Maharaj Terminus train station in Mumbai

No slowdown for these sectors — millennials are spending and pushing growth

There are several sectors that are registering a healthy growth in the Indian economy despite the larger lacklustre picture.
A jewelry store in New Delhi, India. | Photographer: Anindito Mukherjee | Bloomberg

Indians are buying less gold and millennials are partly to blame

The world’s most important gold market isn’t what it used to be. Just a decade ago, India’s hunger for gold jewellery and bullion meant it accounted for about a quarter of global demand. Consumption has since fallen by about 24%. Ahead of Sunday’s Diwali festival, when purchases traditionally peak, imports in September fell to their lowest level in three years. Part of this is a reaction to short-term pricing factors. Buyers tend to stay away when the bullion price in Mumbai rises above about 30,000 rupees ($422.97) for 10 grams. Thanks to the rupee’s slump and the metal breaking through its long-standing $1,350-a-troy-ounce ceiling, it’s been in that territory now for the best part of two years, and is currently trading at 38,200 rupees. There are longer-term issues to worry about, though. About two-thirds of the country’s gold is bought in rural areas, where its traditional roles as investment and adornment are oddly intertwined....

Swiggy has a fun take on Sitharaman’s millennial remark as it sees a marketing opportunity

Food delivery app Swiggy turns Finance Minister Nirmala Sitharaman's remark linking millennials to auto sector slowdown into customer service message.
Nirmala Sitharaman, who was defence minister at the time, speaks during the Indian Defence Conclave, in New Delhi | PTI File Photo

Nirmala Sitharaman’s not wrong. Ola and Uber can hurt car sales

Car makers are milking the situation to get tax concessions from a harried govt. But if car costs are too high, why can’t they cut prices? They can afford it.
social media influencers

Actors and cricketers are old news, these are the new stars of Indian millennials

In 2018, 92 per cent of marketers will launch their products through a social media influencer rather than rely on inaccessible Bollywood stars or cricketers.

On Camera

Representational photos | Hindu priests perform evening prayers at Dashashwamedh Ghat in Varanasi | Kanishka Sonthalia/Bloomberg

Want to preserve secularism in India? Well, preserve the Hindu ethos first

Secularism in the Indian context would mean maintaining equidistance from  all religions. Unfortunately, that equidistance never happened.
Mukesh Ambani at ThePrint Off the Cuff

Mukesh Ambani is now world’s fourth richest man, overtakes Europe’s wealthiest

Reliance's shares have more than doubled from a low in March as its digital unit got billions in investments from companies including Facebook Inc. and Google.

Defence

Union Defence Minister Rajnath Singh | Photo: ANI

Artillery guns, assault rifles, AFVs — Here’s a list of 101 items MoD won’t import in future

Contracts worth almost Rs 4 lakh crore will be placed with the domestic industry within the next six to seven years.
Illustration: Soham Sen | ThePrint

Modi redefined secularism with Ram Mandir as Hindu voters were fed up of Sonia-Left version

Assumptions that Indian secularism died with Ram Mandir bhoomi pujan are bunk. It is enshrined in the Constitution, and is worth preserving.