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(Photo for Representation)

It took a pandemic to make millennials save money. Hope Nirmala Sitharaman doesn’t blame us

At the start of Covid-19 pandemic, millennials were criticised for crowding bars, holding corona house parties or sensing an opportunity for cheap vacations. Not anymore.

Not Twitter or Facebook, is Instagram the new safe space for political opinion in India?

While Facebook has over 26 crore users in India and Twitter has 77.5 lakh, Instagram is becoming the social media of choice for young Indians to express their views.
Indian students- Representational image

Indian media and policymakers should stop using the word ‘millennial’ to describe the young

If you use the word 'millennials' in India, you are guilty of leaving out and miscalculating concerns of our largest demographic — half a billion young Indians.
Commuters sitting outside Chhatrapati Shivaji Maharaj Terminus train station in Mumbai

No slowdown for these sectors — millennials are spending and pushing growth

There are several sectors that are registering a healthy growth in the Indian economy despite the larger lacklustre picture.
A jewelry store in New Delhi, India. | Photographer: Anindito Mukherjee | Bloomberg

Indians are buying less gold and millennials are partly to blame

The world’s most important gold market isn’t what it used to be. Just a decade ago, India’s hunger for gold jewellery and bullion meant it accounted for about a quarter of global demand. Consumption has since fallen by about 24%. Ahead of Sunday’s Diwali festival, when purchases traditionally peak, imports in September fell to their lowest level in three years. Part of this is a reaction to short-term pricing factors. Buyers tend to stay away when the bullion price in Mumbai rises above about 30,000 rupees ($422.97) for 10 grams. Thanks to the rupee’s slump and the metal breaking through its long-standing $1,350-a-troy-ounce ceiling, it’s been in that territory now for the best part of two years, and is currently trading at 38,200 rupees. There are longer-term issues to worry about, though. About two-thirds of the country’s gold is bought in rural areas, where its traditional roles as investment and adornment are oddly intertwined....

Swiggy has a fun take on Sitharaman’s millennial remark as it sees a marketing opportunity

Food delivery app Swiggy turns Finance Minister Nirmala Sitharaman's remark linking millennials to auto sector slowdown into customer service message.
Nirmala Sitharaman, who was defence minister at the time, speaks during the Indian Defence Conclave, in New Delhi | PTI File Photo

Nirmala Sitharaman’s not wrong. Ola and Uber can hurt car sales

Car makers are milking the situation to get tax concessions from a harried govt. But if car costs are too high, why can’t they cut prices? They can afford it.
social media influencers

Actors and cricketers are old news, these are the new stars of Indian millennials

In 2018, 92 per cent of marketers will launch their products through a social media influencer rather than rely on inaccessible Bollywood stars or cricketers.

On Camera

Erdogan’s assault on Macron is the height of cynicism

There was a time when Turkish President Recep Tayyip Erdogan didn’t see the West as Turkey’s enemy and even wanted to join the European Union.

Turkey waging new war of economic liberation, says Erdogan after country’s currency falls

Erogan's speech follows the Turkish lira weakening to a record low of 8.3849 per dollar on Friday.

Defence

Union Defence Minister Rajnath Singh meets his US counterpart Mark Esper at his office in South Block Monday | Twitter | @rajnathsingh

Here is why US changed Rajnath Singh’s statement on ‘reckless aggression’ by China

Both the US State and Defense departments have added footnotes to the transcripts they released on Rajnath Singh’s remarks at 2+2. The State Department has also updated the text.
Illustration by Soham Sen | ThePrint

5 reasons for the crisis in global Islam

If tens of crores of Muslims across the world feel they are victims of mass Islamophobia, their holy prophet shown deliberate disrespect, it is a sense of crisis and siege.