scorecardresearch
Wednesday, August 27, 2025
TopicIndian advertisements

Topic: Indian advertisements

Karan Johar and Ananya Panday endorsing Rajdhani Besan. Who came up with this PR disaster?

Aishwarya Rai Bachchan and L’Oreal Paris, Virat Kohli and Puma, Ranveer Singh and Pepsi—these pairings click as they create an instant connection.

Clinic Plus campaigns mix haircare with heart. Pregnant mother wishes for daughter in new ad

Clinic Plus’ latest ad, released on Daughter’s Day, takes an old theme and delivers a fresh, emotional twist that hits home. It’s normalising the wish for a girl child.

Punjabi brands have cracked the next advertising war. Big agencies have to catch up

Storytelling on viral Instagram Reels are the most effective. Brands can reclaim what they were in the TV era, but only if they crack the millennial and Gen Z code.

From a rabbit selling ‘papad’ to a pug for phone network, these ‘warm’ ads brought us closer

Dogs to cats and gorillas, the Indian advertising industry has incorporated animals to create impressionable ads that have stood the test of time.

Inside story of how billionaires of big-brand pan masala industry got around an ad ban

Despite ban on advertisement and sale of pan masala and gutka, the industry's biggest brands and barons have thrived by using IPL, fancy commercials and Bollywood stars.

The Rasna girl who stole hearts one ’80s ad at a time

In the 1980s, juice concentrate brand Rasna's ads starred Ankita Jhaveri and a simple, effective tag line — 'I love you, Rasna'.

Tara Sinha — Tough cookie who brought start-up culture to Indian advertising dies at 88

Over a career that lasted more than 50 years, Tara Sinha was known as a pioneer who handled top accounts including Coca Cola, Nestle and Gillette.

Roz khao ande: When a pro-egg campaign was a hit with Indian vegetarians

The 1980s campaign pitched egg as a fun food, and told Indians how they could make several dishes out of it.

Devil’s in the detail: How Onida TV became a household name in the ’80s

Onida’s new TV came when the market was flooded by Sony, BPL and Videocon sets, but it brought home what none of the others could – neighbour’s envy.

Alyque Padamsee, the ad genius who kept advertisements simple and direct

Alyque Padamsee, who died Saturday, was also a theatre personality & played Jinnah to Ben Kingsley’s Gandhi in the 1982 Oscar winner

On Camera

Sergio Gor as US envoy raises red flags. Delhi must read the signal, be optimistic

Delhi must see opportunity in the new envoy, to be prepared for hurdles, yet be forward-looking and free of preconceived notions that could spoil any chances of a breakthrough.

New insolvency frameworks to shorter timelines, how 2025 amendment bill proposes to transform IBC

New bill aims to fix key issues with IBC 2016, including delays & patchy implementation, and protect creditors, with window for genuine promoters to retain control of their companies.

CDS on differences on theaterisation—views welcome, final call to be in nation’s best interests

The Navy has always been on board with the theaterisation plan, but the Air Force feels splitting up air assets into several theatre commands is futile & will tie up critical systems.

That Oval Office picture for ages deserves closer Indian reading, with a geopolitical lens

Putin sees this as a victory. Europeans have decided to deal with Trump on his terms for the sake of the larger Western alliance. We look at the lessons for us in India.