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Wednesday, January 28, 2026
TopicIndian advertisements

Topic: Indian advertisements

Lahori Zeera is adopting a ‘Red Bull mindset’ to become cooler. No longer a local drink

Insha Jalil Waziri -
The new ad for Lahori Zeera is a surreal scene of people drilling holes and cutting up objects. Viewers are hooked.

Dharmendra was the king of everyman advertising, Rajdoot bikes to Ford tractors

Triya Gulati -
Salt-of-the-earth star Dharmendra was the ideal ambassador for brands wanting to win the loyalty of small-town and rural India.

Karan Johar and Ananya Panday endorsing Rajdhani Besan. Who came up with this PR disaster?

Triya Gulati -
Aishwarya Rai Bachchan and L’Oreal Paris, Virat Kohli and Puma, Ranveer Singh and Pepsi—these pairings click as they create an instant connection.

Clinic Plus campaigns mix haircare with heart. Pregnant mother wishes for daughter in new ad

Triya Gulati -
Clinic Plus’ latest ad, released on Daughter’s Day, takes an old theme and delivers a fresh, emotional twist that hits home. It’s normalising the wish for a girl child.

Punjabi brands have cracked the next advertising war. Big agencies have to catch up

Shubhangi Misra -
Storytelling on viral Instagram Reels are the most effective. Brands can reclaim what they were in the TV era, but only if they crack the millennial and Gen Z code.

From a rabbit selling ‘papad’ to a pug for phone network, these ‘warm’ ads brought us closer

Sanskriti Bhatnagar -
Dogs to cats and gorillas, the Indian advertising industry has incorporated animals to create impressionable ads that have stood the test of time.

Inside story of how billionaires of big-brand pan masala industry got around an ad ban

+TFP Sonal Matharu -
Despite ban on advertisement and sale of pan masala and gutka, the industry's biggest brands and barons have thrived by using IPL, fancy commercials and Bollywood stars.

The Rasna girl who stole hearts one ’80s ad at a time

Pia Krishnankutty -
In the 1980s, juice concentrate brand Rasna's ads starred Ankita Jhaveri and a simple, effective tag line — 'I love you, Rasna'.

Tara Sinha — Tough cookie who brought start-up culture to Indian advertising dies at 88

Shailaja Bajpai -
Over a career that lasted more than 50 years, Tara Sinha was known as a pioneer who handled top accounts including Coca Cola, Nestle and Gillette.

Roz khao ande: When a pro-egg campaign was a hit with Indian vegetarians

Himani Chandna -
The 1980s campaign pitched egg as a fun food, and told Indians how they could make several dishes out of it.
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Opinion

India-Pakistan ready for lehenga diplomacy. Maryam Sharif has made the first move

Shobhaa De -
Sometimes, we end up embroidering the truth as we overthink and overanalyse a fastidious lady’s personal wardrobe preferences for significant occasions.

What would it take for a European reset to succeed?

India’s cheapest growth reform is in agriculture. Mustard shows why

Economy

Most EU firms eye India expansion post-trade deal, 90% say profitability to go up—FEBI survey

Vaibhav Pant -
FEBI survey reveals Europe’s big bet on manufacturing, innovation hub amid ‘mother of all trade deals’, but flags regulatory concerns.

Defence

India, EU sign security & defence pact. How it links Indian firms to ‘ReArm Europe’ network 

Keshav Padmanabhan -
The agreement comes despite differences between India and the EU on issues such as Russia-Ukraine war, showcasing the intent to deepen strategic ties. 

National Interest

Non-alignment is coming back in a new avatar: Trump-peedit alliance

Shekhar Gupta -
No nation other than China can negotiate one-on-one with Trump on an equal footing. That’s why the middle powers who so far formed the core of multilateral bodies now feel orphaned.

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