Clinic Plus’ latest ad, released on Daughter’s Day, takes an old theme and delivers a fresh, emotional twist that hits home. It’s normalising the wish for a girl child.
Storytelling on viral Instagram Reels are the most effective. Brands can reclaim what they were in the TV era, but only if they crack the millennial and Gen Z code.
Despite ban on advertisement and sale of pan masala and gutka, the industry's biggest brands and barons have thrived by using IPL, fancy commercials and Bollywood stars.
The industry forecasts exports are set to grow 16% in 2025-26, boosted by surplus domestic production and a drive to push into 26 underserved global markets with strong potential.
Taylor ‘Fema’ Hiester, commander of USAF F-16 Viper Demo Team, hit out at air show organisers for continuing with the show after Wing Commander Namansh Syal lost his life in the incident.
It is a brilliant, reasonably priced, and mostly homemade aircraft with a stellar safety record; only two crashes in 24 years since its first flight. But its crash is a moment of introspection.
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