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The Rasna girl who stole hearts one ’80s ad at a time

In the 1980s, juice concentrate brand Rasna's ads starred Ankita Jhaveri and a simple, effective tag line — 'I love you, Rasna'.
Famous advertising professional Tara Sinha died Wednesday, 11 December 2019, at 88

Tara Sinha — Tough cookie who brought start-up culture to Indian advertising dies at 88

Over a career that lasted more than 50 years, Tara Sinha was known as a pioneer who handled top accounts including Coca Cola, Nestle and Gillette.

Roz khao ande: When a pro-egg campaign was a hit with Indian vegetarians

The 1980s campaign pitched egg as a fun food, and told Indians how they could make several dishes out of it.
Illustration by Sajid Ali/ThePrint

Devil’s in the detail: How Onida TV became a household name in the ’80s

Onida’s new TV came when the market was flooded by Sony, BPL and Videocon sets, but it brought home what none of the others could – neighbour’s envy.
Alyque Padamsee dies at 90

Alyque Padamsee, the ad genius who kept advertisements simple and direct

Alyque Padamsee, who died Saturday, was also a theatre personality & played Jinnah to Ben Kingsley’s Gandhi in the 1982 Oscar winner
Anil Kapoor Softovac

The reinvention of Indian drug-makers: They’re now selling FMCG products

Top pharma firms have recently launched over-the-counter products like sanitary pads and body washes. They’re even poaching FMCG talent to market them.
The book cover of 30 Second Thrillers

Not always a stroke of genius: Decoding decades of Indian advertisements

The book traces decades of Indian advertisement, what went behind their making, and how it relates to changing public psyche and economics of the times.

On Camera

Time to expand America’s footprint in India. A new consulate will be a good start

On the heels of the US and China closing consulates in each other’s country, the symbolism alone would be particularly significant.
The Reserve Bank of India (RBI) logo is displayed inside the central bank building in Mumbai

India’s current account surplus rises to $19.8 billion in June quarter

The current account surplus stood at $0.6 billion in the March quarter while there was a current account deficit of $15 billion in the year-ago period.

Defence

File image of the OFB pavilion at DefExpo 2016 | Representational image | Twitter | @SpokespersonMoD

Army says ‘poor quality’ Ordnance Board ammo, mines have cost India Rs 960 crore since 2014

Pointing out these shortcomings in an internal assessment, the Army has thrown its weight behind government plans to corporatise the OFB to make it more efficient.
Narendra Modi and Amit Shah | File photo: T. Narayan | Bloomberg

Partners dispensable in Modi-Shah construct if they do not bring additional votes

In the Modi-Shah construct, if partners do not bring additional votes, they are dispensable. However old or loyal, either they become supplicants, or die.