Friday, 27 May, 2022
TopicIndian advertisements

Topic: Indian advertisements

Inside story of how billionaires of big-brand pan masala industry got around an ad ban

Despite ban on advertisement and sale of pan masala and gutka, the industry's biggest brands and barons have thrived by using IPL, fancy commercials and Bollywood stars.

The Rasna girl who stole hearts one ’80s ad at a time

In the 1980s, juice concentrate brand Rasna's ads starred Ankita Jhaveri and a simple, effective tag line — 'I love you, Rasna'.

Tara Sinha — Tough cookie who brought start-up culture to Indian advertising dies at 88

Over a career that lasted more than 50 years, Tara Sinha was known as a pioneer who handled top accounts including Coca Cola, Nestle and Gillette.

Roz khao ande: When a pro-egg campaign was a hit with Indian vegetarians

The 1980s campaign pitched egg as a fun food, and told Indians how they could make several dishes out of it.

Devil’s in the detail: How Onida TV became a household name in the ’80s

Onida’s new TV came when the market was flooded by Sony, BPL and Videocon sets, but it brought home what none of the others could – neighbour’s envy.

Alyque Padamsee, the ad genius who kept advertisements simple and direct

Alyque Padamsee, who died Saturday, was also a theatre personality & played Jinnah to Ben Kingsley’s Gandhi in the 1982 Oscar winner

The reinvention of Indian drug-makers: They’re now selling FMCG products

Top pharma firms have recently launched over-the-counter products like sanitary pads and body washes. They’re even poaching FMCG talent to market them.

Not always a stroke of genius: Decoding decades of Indian advertisements

The book traces decades of Indian advertisement, what went behind their making, and how it relates to changing public psyche and economics of the times.

On Camera

YourTurn

Pakistan Prime Minister Shehbaz Sharif and former PM Imran Khan | Photos from Facebook

Jinnah said Pakistan would be a ‘laboratory’. Experiments by Imran, Shehbaz prove him so right

If Yasin Malik’s sentence is a call for condemnation, then why is the establishment forgetting Hafiz Saeed? But neither Shehbaz nor Imran Khan would take note.

RBI sets aside more money for rainy day, payout drops

The central bank approved the transfer of 303.1 billion rupees to the government from its surplus funds, a third of the 991.2 billion rupees it had given last year.

Defence

NSA Ajit Doval with NSAs from the other countries at the meeting at Dushanbe, Tajikistan | Photo: Courtesy the NSA's office

NSA Ajit Doval pushes for ‘terror free’ Afghanistan, says India stands with Afghan people

Doval's comments came at 4th Regional Security Dialogue on Afghanistan attended by national security advisors from Tajikistan, India, Russia, Kazakhstan, Uzbekistan, Iran, Kyrgyzstan & China.

Mandir or Masjid? New surveys not needed, just acceptance of truth & move towards reconciliation

That temples were destroyed and mosques built is undisputed history. The past can’t be changed, but we can’t deny the wrongs of the past either before we consider reconciliation.
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