Clinic Plus’ latest ad, released on Daughter’s Day, takes an old theme and delivers a fresh, emotional twist that hits home. It’s normalising the wish for a girl child.
Storytelling on viral Instagram Reels are the most effective. Brands can reclaim what they were in the TV era, but only if they crack the millennial and Gen Z code.
Despite ban on advertisement and sale of pan masala and gutka, the industry's biggest brands and barons have thrived by using IPL, fancy commercials and Bollywood stars.
As social media debated whether audiences were consuming Pujarini Pradhan as a symbol, The Juggernaut turned her into a story that could circulate globally, with or without her participation.
Regulator seeks feedback on allowing firms to repurchase shares via exchanges after tax changes, as markets reel from war-led selloff and foreign outflows.
China patiently invested capital, skill and technology in coal gasification. Unlike it, we won’t move from words to action. As crude prices decline, we lose interest.
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