Scooters in India are often marketed through practicality tropes, but Hero MotoCorp chose to narrate its pitch with not just demonstration but also dramatisation.
In 'Culture Eats Creativity for Lunch', Arvind Wable, the former executive director and CEO of FCB Ulka, reveals the key elements of building a strong organisational culture.
Company plans to bring 3 new electric two-wheelers in the next 1 year — one scooter each in mid-price and economy segments, and one electric two-wheeler in B2B last-mile delivery segment.
In October, Delhi Police lodged case against Hero and Munjal on allegations of forgery, fraud by Brains Logistics, which provided manpower services to two-wheeler maker.
Harley-Davidson X440 will be priced at Rs 239,500 and above, with the hike applicable for all its variants, Hero said in a statement. Deliveries are expected to begin by October.
With an aggressive price starting at Rs 2.29 lakh and going up to 2.69 lakh for the top model of the X440, Hero and Harley hope the market will reward them.
Project Syndicate Deputy Managing Editor Rachel Danna sat down with Martin Baron, former executive editor of the Washington Post, to discuss the state – and fate – of journalism today.
Admiral Dinesh Tripathi at annual media interaction ahead of Navy Day celebrations announced that an operational demonstration is expected at Thiruvananthapuram, President Murmu to attend.
The India-South Africa series-defining fact is the catastrophic decline of Indian red ball cricket where a visiting team can mock us with the 'grovel' word.
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