scorecardresearch
Add as a preferred source on Google
Monday, January 26, 2026
TopicHero MotoCorp

Topic: Hero MotoCorp

Hero MotoCorp’s SS Rajamouli ad shows it wants to change how scooters are advertised

Scooters in India are often marketed through practicality tropes, but Hero MotoCorp chose to narrate its pitch with not just demonstration but also dramatisation.

‘Why should boys have all the fun’—When Hero Honda took a marketing risk on Pleasure

In 'Culture Eats Creativity for Lunch', Arvind Wable, the former executive director and CEO of FCB Ulka, reveals the key elements of building a strong organisational culture.

‘EV segment a marathon, not a 100-metre race’ — Hero MotoCorp CEO Niranjan Gupta

Company plans to bring 3 new electric two-wheelers in the next 1 year — one scooter each in mid-price and economy segments, and one electric two-wheeler in B2B last-mile delivery segment.

ED seizes $3 mn property from Hero MotoCorp chairman Pawan Munjal in money laundering probe

In October, Delhi Police lodged case against Hero and Munjal on allegations of forgery, fraud by Brains Logistics, which provided manpower services to two-wheeler maker.

New Indian Harley-Davidson model X440 becomes costlier, Hero MotoCorp raises it by Rs 10,500

Harley-Davidson X440 will be priced at Rs 239,500 and above, with the hike applicable for all its variants, Hero said in a statement. Deliveries are expected to begin by October.

ED raids Hero MotoCorp Chairman Pawan Munjal’s Bangalore residence, reports CNBC-TV18

The raid comes in the wake of an ongoing alleged fund diversion investigation on the company ordered by the Ministry of Corporate Affairs in June.

Hero has brought Harley-Davidson to challenge Royal Enfield. Can the X440 shake middleweight?

With an aggressive price starting at Rs 2.29 lakh and going up to 2.69 lakh for the top model of the X440, Hero and Harley hope the market will reward them.

Hero MotoCorp CEO Pawan Munjal has global ambitions and Vida is his vehicle for that

Pawan Munjal might have been late to the EV game, but he knows that none of his rivals, even the newer ones, are anywhere near export ready.

Hero MotoCorp to launch first electric scooter under new ‘Vida’ brand in July

This is the first time Hero, the world's top two-wheeler maker, is switching to cleaner technology. Deliveries are set to begin later this year.

On Camera

What Margaret Atwood’s memoir Book of Lives reveals—if we read her fiction backwards

What links ‘Surfacing’, ‘The Handmaid’s Tale’ and ‘The Robber Bride’ is not a neat feminist argument so much as a shared attentiveness to survival.

India wants Canada’s resources as nations build on truce, British Columbia’s Premier says

Premier David Eby, the leader of the minerals- and gas-rich province of British Columbia, spoke with executives at Tata Steel and Reliance Industries on a trade mission to India.

From action near Myanmar to hand-to-hand combat in Kishtwar, meet this year’s gallantry award winners

Overall, President Droupadi Murmu has approved Gallantry awards to 70 armed forces personnel, including six posthumous, on the eve of 77th Republic Day.

Non-alignment is coming back in a new avatar: Trump-peedit alliance

No nation other than China can negotiate one-on-one with Trump on an equal footing. That’s why the middle powers who so far formed the core of multilateral bodies now feel orphaned.