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Saturday, January 3, 2026
TopicHero MotoCorp

Topic: Hero MotoCorp

Hero MotoCorp’s SS Rajamouli ad shows it wants to change how scooters are advertised

Scooters in India are often marketed through practicality tropes, but Hero MotoCorp chose to narrate its pitch with not just demonstration but also dramatisation.

‘Why should boys have all the fun’—When Hero Honda took a marketing risk on Pleasure

In 'Culture Eats Creativity for Lunch', Arvind Wable, the former executive director and CEO of FCB Ulka, reveals the key elements of building a strong organisational culture.

‘EV segment a marathon, not a 100-metre race’ — Hero MotoCorp CEO Niranjan Gupta

Company plans to bring 3 new electric two-wheelers in the next 1 year — one scooter each in mid-price and economy segments, and one electric two-wheeler in B2B last-mile delivery segment.

ED seizes $3 mn property from Hero MotoCorp chairman Pawan Munjal in money laundering probe

In October, Delhi Police lodged case against Hero and Munjal on allegations of forgery, fraud by Brains Logistics, which provided manpower services to two-wheeler maker.

New Indian Harley-Davidson model X440 becomes costlier, Hero MotoCorp raises it by Rs 10,500

Harley-Davidson X440 will be priced at Rs 239,500 and above, with the hike applicable for all its variants, Hero said in a statement. Deliveries are expected to begin by October.

ED raids Hero MotoCorp Chairman Pawan Munjal’s Bangalore residence, reports CNBC-TV18

The raid comes in the wake of an ongoing alleged fund diversion investigation on the company ordered by the Ministry of Corporate Affairs in June.

Hero has brought Harley-Davidson to challenge Royal Enfield. Can the X440 shake middleweight?

With an aggressive price starting at Rs 2.29 lakh and going up to 2.69 lakh for the top model of the X440, Hero and Harley hope the market will reward them.

On Camera

Indian bureaucracy should be given incentives and rewards: MH Mody

Is there a place for a counter-bureaucracy, or a separate and competing bureaucracy to counterbalance the force of the executive’s bureaucracy, asked author MH Mody in 1980.

India’s urban co-op banks are turning the page—crisis to cautious revival, one metric at a time

With bad loans shrinking & capital buffers stronger, urban co-op banks’ new umbrella body NUCFDC is now prioritising rollout of digital transformation.

Greece looking at TATA’s WhAP infantry combat vehicle for army procurement

If deal goes through, Greece will be 2nd foreign country to procure vehicle. Morocco was first; TATA Group has set up manufacturing unit there with minimum 30 percent indigenous content.

A year-end Mea Culpa in National Interest—The Army-Islam combo doesn’t kill democracy

Many of you might think I got something so wrong in National Interest pieces written this year. I might disagree! But some deserve a Mea Culpa. I’d deal with the most recent this week.