Flipkart's Big Billion Days 2025 campaign has been conceptualised by Talented ad agency and directed by Anant Sharma. It's a clever and unexpected marketing move.
The message was simple: affordable, fresh vegetables. But the way it was delivered speaks volumes about the advertising industry’s ongoing struggle with ethical storytelling.
From hidden messages in newspapers to metro announcements, brands surprised the audience with unexpected collaborations and bold creative moves. They weren’t afraid to push boundaries.
The ad was more than just a promotion. It transformed an everyday activity into a playful, mini science experiment that surprised and delighted readers over their morning coffee.
Three sellers on Flipkart have moved the Karnataka HC to set aside a report by CCI. The anti-trust watchdog began investigations in 2020 acting on a complaint by brick-and-mortar retailers.
CCI investigation found that Amazon and Flipkart violated competition laws by favouring select sellers, prioritizing listings & offering steep discounts that hurt other businesses.
According to CyberMedia Research, consumers in Tier-II cities spent average of 2.5 hours/a week shopping online. GenZ are marginally more likely to shop online than Millennials.
Live commerce in India is expected to be '$4-5 billion segment by 2025'. Currently, China has largest livestream shopping industry valued at $339.3 billion in 2021.
Walmart bought a controlling stake in Flipkart in 2018, giving it ownership of PhonePe. The company said last month it would remain a majority stakeholder in both the companies.
According to government reply in Lok Sabha, the pilot phase of PMIS is being used to test concepts, strategies and systems before a full-scale implementation of the scheme.
Order for 87 MALE drones will be split between 2 Indian firms in 64:36 ratio to ensure there are 2 independent manufacturing lines with at least 60% indigenous components.
The India-South Africa series-defining fact is the catastrophic decline of Indian red ball cricket where a visiting team can mock us with the 'grovel' word.
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