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Saturday, July 26, 2025
TopicFlipkart

Topic: Flipkart

Flipkart hasn’t learned from past mistakes. New ad uses a poor, paralysed man as punchline

The message was simple: affordable, fresh vegetables. But the way it was delivered speaks volumes about the advertising industry’s ongoing struggle with ethical storytelling.

IKEA’s closet experience, 5 Star’s AI disruption—a look back at the best ads of 2024

From hidden messages in newspapers to metro announcements, brands surprised the audience with unexpected collaborations and bold creative moves. They weren’t afraid to push boundaries.

Flipkart’s new newspaper ad breaks mould of mundane print advertising, offers a ray of hope

The ad was more than just a promotion. It transformed an everyday activity into a playful, mini science experiment that surprised and delighted readers over their morning coffee.

Flipkart has a unique way of addressing attrition—let go of talent, acquire their startups

In ‘A Billion Dreams’, Varadharaju Janardhanan and MH Bala Subrahmanya decode Flipkart’s growth story.

Online sellers sue CCI over investigation into Flipkart, Amazon breaching competition laws

Three sellers on Flipkart have moved the Karnataka HC to set aside a report by CCI. The anti-trust watchdog began investigations in 2020 acting on a complaint by brick-and-mortar retailers.

Amazon, Flipkart colluded with Samsung, Xiaomi for exclusive phone launches in India, says CCI report

CCI investigation found that Amazon and Flipkart violated competition laws by favouring select sellers, prioritizing listings & offering steep discounts that hurt other businesses.

People in Tier-II cities spend twice as much of income on online shopping as Tier-I, finds survey

According to CyberMedia Research, consumers in Tier-II cities spent average of 2.5 hours/a week shopping online. GenZ are marginally more likely to shop online than Millennials.

Product demos & sales via live video — e-commerce firms embracing new ‘live commerce’ tool

Live commerce in India is expected to be '$4-5 billion segment by 2025'. Currently, China has largest livestream shopping industry valued at $339.3 billion in 2021.

Walmart paid most of $1 billion tax for PhonePe shifting base to India

Walmart bought a controlling stake in Flipkart in 2018, giving it ownership of PhonePe. The company said last month it would remain a majority stakeholder in both the companies.

Flipkart tells Delhi Police that acid used to attack 17 yr old girl was sold by Agra firm

Police on Thursday had issued a notice to Flipkart after it was found the acid was purchased from the its site. In response, Flipkart said the acid was sold by an Agra-based firm.

On Camera

Thailand-Cambodia clash is more than a border fight—it’s a new front in Cold War 2.0

The Southeast Asian theatre is central to the Great Power contest between the US and China. It’s also a landscape where middle powers—France, the UK, Turkey—are shaping the strategic environment.

India-US set to ink mini trade deal soon, reach understanding on agricultural & dairy products

Mini deal will likely see no cut in 10% baseline tariff on Indian exports announced by Trump on 2 April, it is learnt, but additional 26% tariffs are set to be reduced.

DRDO successfully tests latest version of UAV-launched precision missile, ULPGM-V3

Capable of being fired in plain and high-altitude areas, it has day-and-night capability and two-way data link to support post-launch target, aim-point update.

Strategic partner one day, tactical nightmare the next: India’s learning Trumplomacy the hard way

Public, loud, upfront, filled with impropriety and high praise sometimes laced with insults. This is what we call Trumplomacy. But the larger objective is the same: American supremacy.