Flipkart's Big Billion Days 2025 campaign has been conceptualised by Talented ad agency and directed by Anant Sharma. It's a clever and unexpected marketing move.
The message was simple: affordable, fresh vegetables. But the way it was delivered speaks volumes about the advertising industry’s ongoing struggle with ethical storytelling.
From hidden messages in newspapers to metro announcements, brands surprised the audience with unexpected collaborations and bold creative moves. They weren’t afraid to push boundaries.
The ad was more than just a promotion. It transformed an everyday activity into a playful, mini science experiment that surprised and delighted readers over their morning coffee.
Three sellers on Flipkart have moved the Karnataka HC to set aside a report by CCI. The anti-trust watchdog began investigations in 2020 acting on a complaint by brick-and-mortar retailers.
CCI investigation found that Amazon and Flipkart violated competition laws by favouring select sellers, prioritizing listings & offering steep discounts that hurt other businesses.
According to CyberMedia Research, consumers in Tier-II cities spent average of 2.5 hours/a week shopping online. GenZ are marginally more likely to shop online than Millennials.
Live commerce in India is expected to be '$4-5 billion segment by 2025'. Currently, China has largest livestream shopping industry valued at $339.3 billion in 2021.
Walmart bought a controlling stake in Flipkart in 2018, giving it ownership of PhonePe. The company said last month it would remain a majority stakeholder in both the companies.
On the first episode of Two Much With Kajol and Twinkle, Aamir Khan and Salman Khan were confronted with another hypocrisy: age gaps. And they didn't come out looking good.
SEBI probe concluded that purported loans and fund transfers were paid back in full and did not amount to deceptive market practices or unreported related party transactions.
While the IAF remains committed to the Tejas programme and has placed orders for 180 Tejas Mk1A, the force is eagerly waiting for the Tejas Mk 2 version.
What Munir has achieved with Trump is a return to normal, ironing out the post-Abbottabad crease. The White House picture gives us insight into how Pakistan survives, occasionally thrives and thinks.
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