Flipkart's Big Billion Days 2025 campaign has been conceptualised by Talented ad agency and directed by Anant Sharma. It's a clever and unexpected marketing move.
With the Tecno Pova 7 Series phone launching on Flipkart, its commercial is beyond a typical product release. It’s a bold campaign designed to connect with ambitious youth in India’s tier-2 and -3 cities.
The message was simple: affordable, fresh vegetables. But the way it was delivered speaks volumes about the advertising industry’s ongoing struggle with ethical storytelling.
From hidden messages in newspapers to metro announcements, brands surprised the audience with unexpected collaborations and bold creative moves. They weren’t afraid to push boundaries.
The ad was more than just a promotion. It transformed an everyday activity into a playful, mini science experiment that surprised and delighted readers over their morning coffee.
Three sellers on Flipkart have moved the Karnataka HC to set aside a report by CCI. The anti-trust watchdog began investigations in 2020 acting on a complaint by brick-and-mortar retailers.
CCI investigation found that Amazon and Flipkart violated competition laws by favouring select sellers, prioritizing listings & offering steep discounts that hurt other businesses.
According to CyberMedia Research, consumers in Tier-II cities spent average of 2.5 hours/a week shopping online. GenZ are marginally more likely to shop online than Millennials.
The dogs will survive whatever orders are passed. But institutions are more fragile than we imagine. Once lost, the trust they embody takes generations to rebuild.
With bad loans shrinking & capital buffers stronger, urban co-op banks’ new umbrella body NUCFDC is now prioritising rollout of digital transformation.
If deal goes through, Greece will be 2nd foreign country to procure vehicle. Morocco was first; TATA Group has set up manufacturing unit there with minimum 30 percent indigenous content.
Many of you might think I got something so wrong in National Interest pieces written this year. I might disagree! But some deserve a Mea Culpa. I’d deal with the most recent this week.
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