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Friday, February 20, 2026
TopicFast fashion

Topic: fast fashion

How fast fashion companies, delivery apps are trying to get India’s next billion consumers

Companies are now retooling everything from products and pricing to logistics and content to reach the vast, price-conscious yet aspirational consumer in India’s smaller towns.

Shein to Temu, Trump’s tariff war is supercharging fast fashion industry

When US President Donald Trump introduced sweeping new tariffs on Chinese imports the goal was to bring manufacturing back to American soil and protect...

Suhana Khan must go beyond Alia’s saree–fast fashion problem needs more

Sonam Kapoor recently advocated renting outfits instead of buying them to promote sustainability in fashion.

Gen Z is at the forefront of sustainable fashion movement. Brands are adopting changes too

Campus Voice is an initiative by ThePrint where young Indians get an opportunity to express their opinions on a prevalent issue.

Your ripped jeans aren’t cheap. Fast fashion costs a lot and the planet is paying the price

In Europe, to counter fast fashion consumption, many only buy vintage or second-hand clothes from flea markets and second-hand stores.

On Camera

India can sell its vision, but it can’t spectacle its way to AI power

The challenge of translating the AI wave into livelihoods is a bigger governing test for PM Modi than collecting selfies with Silicon Valley’s elite.

In the West, there’s anxiety. In India, optimism—Rishi Sunak says India poised to be leader in AI

On Wednesday, the former UK Prime Minister Rishi Sunak was speaking in New Delhi at a Carnegie & Observer Research Foundation event on AI.

US military commander, envoy Sergio Gor visit Indian Army Western Command, Bengaluru next

At the Western Army Command, the American delegation was briefed on the capabilities of the formation, past operations and the path ahead.

The new Great Game—Trump’s playing for time, China for leverage & India for wiggle room

This is the game every nation is now learning to play. Some are finding new allies or seeing value among nations where they’d seen marginal interest. The starkest example is India & Europe.