While Shah Rukh Khan played a role in perpetuating colourism by endorsing a fairness cream, at least Suhana Khan has shown some spine by speaking up against it.
The fairness cream industry has a long and prosperous history in India, and was estimated to touch Rs 5,000 crore by 2023, until the Black Lives Matter movement hit this year.
Instead of buying more Mirages outright in early 2000s, the requirement was tweaked in favour of a medium-weight, multi-role fighter with Mirage-like performance.
Pakistan not only has zero chance of catching up with India in most areas, but will inevitably see the gap rising. Its leaders will offer its people the same snake oil in different bottles.
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