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Wednesday, January 28, 2026
TopicCampaigns

Topic: Campaigns

Mentos is not saying ‘yes to fresh’. New campaign is a yawn

Triya Gulati -
Despite all the fun Mentos and Ogilvy West promise, the commercial is bland and devoid of any storytelling. And the most important part of an engaging ad—humour—is missing.

Three factors that tells us who has an edge in UP elections under Covid cloud

Badri Narayan -
EC has announced no physical rallies in the five states going to polls. Now it depends on which leader can go viral online like Modi.

On Camera

YourTurn

Opinion

Will Vishal Mishra replace Arijit Singh? Timing & consistency on his side

Triya Gulati -
Vishal Mishra’s work includes songs like “Naacho Naacho” from RRR, “Kaise Hua” from Kabir Singh, & “Pehle Bhi Main” from Animal, among other hits.

Hyderabad’s Nizams are a pale shadow of their past. Unlike Scindia & Karan Singh

Arijit Singh didn’t let his feud with Salman Khan ruin his career. He is ‘that guy’

Economy

Most EU firms eye India expansion post-trade deal, 90% say profitability to go up—FEBI survey

Vaibhav Pant -
FEBI survey reveals Europe’s big bet on manufacturing, innovation hub amid ‘mother of all trade deals’, but flags regulatory concerns.

Defence

India, EU sign security & defence pact. How it links Indian firms to ‘ReArm Europe’ network 

Keshav Padmanabhan -
The agreement comes despite differences between India and the EU on issues such as Russia-Ukraine war, showcasing the intent to deepen strategic ties. 

National Interest

Non-alignment is coming back in a new avatar: Trump-peedit alliance

Shekhar Gupta -
No nation other than China can negotiate one-on-one with Trump on an equal footing. That’s why the middle powers who so far formed the core of multilateral bodies now feel orphaned.

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