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Tuesday, December 2, 2025
TopicCampaigns

Topic: Campaigns

Mentos is not saying ‘yes to fresh’. New campaign is a yawn

Despite all the fun Mentos and Ogilvy West promise, the commercial is bland and devoid of any storytelling. And the most important part of an engaging ad—humour—is missing.

Three factors that tells us who has an edge in UP elections under Covid cloud

EC has announced no physical rallies in the five states going to polls. Now it depends on which leader can go viral online like Modi.

On Camera

Media ownership isn’t perfect. It’s worse under Trump: Martin Baron, ex-Washington Post editor

Project Syndicate Deputy Managing Editor Rachel Danna sat down with Martin Baron, former executive editor of the Washington Post, to discuss the state – and fate – of journalism today.

India picks up non-sanctioned Russian oil as discounts widen

The purchases confirm a cautious return to Russian oil, though overall spot purchases remain limited. Trade talks between US and India are ongoing.

India to commission new squadron of submarine-hunting Romeo choppers in Goa later this month

The helicopters produced by Lockheed Martin are known as ‘submarine hunters’. India ordered 24 of these aircraft in 2020 to replace the Sea King helicopters. 15 have been delivered till date.

Gaali cricket: Bavuma stands tall, India’s Test ego cut to size

The India-South Africa series-defining fact is the catastrophic decline of Indian red ball cricket where a visiting team can mock us with the 'grovel' word.