scorecardresearch
Thursday, August 14, 2025
TopicBrands

Topic: Brands

The bee, not the brand — India needs to bet its money on the right honey

India has been using honey for thousands of years. And right when it needed it the most — Covid season — CSE accused most top brands including Dabur and Patanjali of adulterating.

Gattu, the mischievous Asian Paints mascot who ruled Indian hearts for over 50 years

The iconic mascot was designed by renowned cartoonist RK Laxman and made the brand a major player in the paint market.

Covid is making brands opt for skyrise marketing to reach the ‘low-lying’ consumer

‘Skyrise markets’ today represent a huge opportunity for brands, large retailers and e-commerce platforms due to natural grouping of similar customer profiles.

Indian brands can’t wake up after lockdown. Decoding hoarders, lamenters, indulgers will help

The Kübler-Ross Model of ‘stages of grief’ can easily be applied to Indian consumers during the pandemic. Brands should know who they are dealing with.

Why can’t the opposition tell people to do things from their balconies?

After over six years of seeing PM Modi’s gimmicks, opposition still does not understand the new language of politics.

Newstrack – The video magazine that served real issues to news-hungry Indians in DD era

Newstrack started as a 30-minute programme. The duration was stretched to an hour as advertisers rushed to book commercial ad slots.

Phantom comics to political exposés: How Illustrated Weekly became a must-read

Under editors like Khushwant Singh, M.V. Kamath and Pritish Nandy, the magazine captured the imagination of urban erudite readers.

Why India’s classic sedan Premier Padmini will never lose its charm

Long after its glorious run, many an owner has remained loyal to the Premier Padmini.

‘Livva little hot’ Rekha, a cola war and the zing thing: Remembering Gold Spot

Long before Fanta or Mirinda, the reigning queen of the orange soda market was Parle’s Gold Spot.

‘Mera sapna, meri Maruti’ — how a car became the status symbol of a young, working India

Sleek, colourful Maruti 800 was a rock star in India among Ambassadors and Premier Padminis.

On Camera

Biting terror, doggone dilemma, urban menace. Indian TV war over Delhi street dogs

News channels were also in two minds about removing stray dogs to the government dog pounds. NDTV took credit for it and CNN-News 18 called ‘controversial order’.

Slashing GST on waste can unlock Rs 1.8 lakh crore, high tax hurting circular economy goals—CSE

Centre for Science and Environment in new report makes case for rationalising GST on waste material, saying most informal operators can’t afford high tax & it also hinders recycling.

India, US troops to undertake joint military exercise next month, first after Op Sindoor

21st edition of annual joint military exercise will be held from 1 to 16 September, aimed at sharing military tech, operational best practices & disaster relief coordination methods.

Modi’s ready to risk it all for farmers. Farm reform can answer Trump with new Green Revolution

Standing up to America is usually not a personal risk for a leader in India. Any suggestions of foreign pressure unites India behind who they see as leading them in that fight.