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Wednesday, October 1, 2025
TopicBrands

Topic: Brands

The bee, not the brand — India needs to bet its money on the right honey

India has been using honey for thousands of years. And right when it needed it the most — Covid season — CSE accused most top brands including Dabur and Patanjali of adulterating.

Gattu, the mischievous Asian Paints mascot who ruled Indian hearts for over 50 years

The iconic mascot was designed by renowned cartoonist RK Laxman and made the brand a major player in the paint market.

Covid is making brands opt for skyrise marketing to reach the ‘low-lying’ consumer

‘Skyrise markets’ today represent a huge opportunity for brands, large retailers and e-commerce platforms due to natural grouping of similar customer profiles.

Indian brands can’t wake up after lockdown. Decoding hoarders, lamenters, indulgers will help

The Kübler-Ross Model of ‘stages of grief’ can easily be applied to Indian consumers during the pandemic. Brands should know who they are dealing with.

Why can’t the opposition tell people to do things from their balconies?

After over six years of seeing PM Modi’s gimmicks, opposition still does not understand the new language of politics.

Newstrack – The video magazine that served real issues to news-hungry Indians in DD era

Newstrack started as a 30-minute programme. The duration was stretched to an hour as advertisers rushed to book commercial ad slots.

Phantom comics to political exposés: How Illustrated Weekly became a must-read

Under editors like Khushwant Singh, M.V. Kamath and Pritish Nandy, the magazine captured the imagination of urban erudite readers.

Why India’s classic sedan Premier Padmini will never lose its charm

Long after its glorious run, many an owner has remained loyal to the Premier Padmini.

‘Livva little hot’ Rekha, a cola war and the zing thing: Remembering Gold Spot

Long before Fanta or Mirinda, the reigning queen of the orange soda market was Parle’s Gold Spot.

‘Mera sapna, meri Maruti’ — how a car became the status symbol of a young, working India

Sleek, colourful Maruti 800 was a rock star in India among Ambassadors and Premier Padminis.

On Camera

Swachh Bharat Mission’s next chapter must be about unlocking the economic value of sanitation

The journey from ODF to ODF Plus Model has not been about ticking boxes, but about ensuring that households, schools, and anganwadi centres reflect the success of the rural water and sanitation missions.

Market regulator SEBI clears Adani Group of impropriety alleged by Hindenburg Research

SEBI probe concluded that purported loans and fund transfers were paid back in full and did not amount to deceptive market practices or unreported related party transactions.

Maharashtra Police places order for US-made sniper rifles even as MHA recommends ‘Make in India’

New Delhi: The Maharashtra Police placed an order last week for 15 US-made Barrett Multi-role Adaptive Design (MRAD) sniper rifles and related accessories worth...

Something’s hidden in the Oval Office photo of Trump, Munir, Sharif. India must look closely

What Munir has achieved with Trump is a return to normal, ironing out the post-Abbottabad crease. The White House picture gives us insight into how Pakistan survives, occasionally thrives and thinks.