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Saturday, April 20, 2024
TopicBrands

Topic: Brands

Gattu, the mischievous Asian Paints mascot who ruled Indian hearts for over 50 years

Unnati Sharma -
The iconic mascot was designed by renowned cartoonist RK Laxman and made the brand a major player in the paint market.

Covid is making brands opt for skyrise marketing to reach the ‘low-lying’ consumer

Sandeep Goyal -
‘Skyrise markets’ today represent a huge opportunity for brands, large retailers and e-commerce platforms due to natural grouping of similar customer profiles.

Indian brands can’t wake up after lockdown. Decoding hoarders, lamenters, indulgers will help

Sandeep Goyal -
The Kübler-Ross Model of ‘stages of grief’ can easily be applied to Indian consumers during the pandemic. Brands should know who they are dealing with.

Why can’t the opposition tell people to do things from their balconies?

Shivam Vij -
After over six years of seeing PM Modi’s gimmicks, opposition still does not understand the new language of politics.

Newstrack – The video magazine that served real issues to news-hungry Indians in DD era

Himani Chandna -
Newstrack started as a 30-minute programme. The duration was stretched to an hour as advertisers rushed to book commercial ad slots.

Phantom comics to political exposés: How Illustrated Weekly became a must-read

Mahua Venkatesh -
Under editors like Khushwant Singh, M.V. Kamath and Pritish Nandy, the magazine captured the imagination of urban erudite readers.

Why India’s classic sedan Premier Padmini will never lose its charm

Himani Chandna -
Long after its glorious run, many an owner has remained loyal to the Premier Padmini.

‘Livva little hot’ Rekha, a cola war and the zing thing: Remembering Gold Spot

Himani Chandna -
Long before Fanta or Mirinda, the reigning queen of the orange soda market was Parle’s Gold Spot.

‘Mera sapna, meri Maruti’ — how a car became the status symbol of a young, working India

Mahua Venkatesh -
Sleek, colourful Maruti 800 was a rock star in India among Ambassadors and Premier Padminis.
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Opinion

Ram temple Surya Tilak was spectacular but the puffery around ‘science behind it’ wasn’t

Soumya Pillai -
We need to give credit to our attention-starved scientists for their true achievements. Perhaps a good way to start would be to not mix science with religion.

Iran-Israel conflict will now be shaped by 3H—Houthis, Hamas, Hezbollah

‘Sonia wouldn’t become PM’—Congress ‘whisper campaign’ that denied PC Alexander President post

Economy

CBDT signs record 125 Advance Pricing Agreements, 31% more than last year

ThePrint Team -
The 125 APAs include 86 Unilateral APAs (UAPAs) and 39 Bilateral APAs (BAPAs). The total number of APAs since the start of the APA programme has risen to 641, with 506 UAPAs and 135 BAPAs.

Defence

Vice Admiral Dinesh Kumar Tripathi to take over as Chief of the Naval Staff

ThePrint Team -
He has been the chief of personnel and the flag officer commanding-in-chief, Western Naval Command, in the rank of vice admiral.

National Interest

These 6 states are key for Modi’s ‘400 paar’ target. They’re also where Opposition can stop him

Shekhar Gupta -
While this contest looks so predictable in large swathes of our political landscape, it is also more keenly contested than 2019 in some states.

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