scorecardresearch
Add as a preferred source on Google
Friday, November 7, 2025
TopicBrand

Topic: Brand

Big Fun: The bubble gum whose claim to fame was its freebie cricket cards

Himani Chandna -
Big Fun’s promotional strategy of giving sports cards with each bubble gum became an instant hit in the 1980s.

India’s first ‘big’ bathing soap failed because it was OK

Mahua Venkatesh -
The ads for Tata's OK soap were hugely popular, but its name and branding let it down.

Beep. Play. Repeat: How the pager pushed Indian professionals to become savvy

Mahua Venkatesh -
Unlike the West, where pagers were considered a downmarket product, in India, they became a status symbol.

How Godrej typewriters scripted modern Indian history

Himani Chandna -
For Prime Minister Jawaharlal Nehru, its launch was the symbol of an independent and industrialised India. 

So long Chellaram Parker, and thanks for the stained pockets

Neera Majumdar -
Indian students used Chelpark ink and pens back when good handwriting also meant good character.

Binaca was a brand that brought toothpaste and music together

Himani Chandna -
Binaca toothpaste ruled at a time when radio was king in India.
123Page 3 of 3

On Camera

YourTurn

Opinion

As Gaza peace plan takes shape, does India have a role?

Col Rajeev Agarwal (Retd) -
If there is any country trusted by both sides in Gaza, it is India. While some Arab and Muslim countries are mistrusted by Israel, any Western influence is doubted by Palestinians.

Asim Munir now has a Musharraf-style path ahead in Pakistan. It’s the 27th Amendment

Will Mumbai start looking for its Mamdani now? The city is as unaffordable as New York

Economy

India’s services exports touching $400 bn—a quiet engine offsetting trade deficit

Banudas Athreya -
In 2024-25, India exported $387.54 bn worth of services, against imports of $198.14 bn, earning all-time high surplus of $189.40 bn. This offset 2/3rd of goods trade deficit. 

Defence

‘Let them see’: Putin says new nuclear-powered missiles in the making, in message to Washington

Keshav Padmanabhan -
At a ceremony felicitating Russian military engineers, Putin highlights Moscow’s 'parity' in defence technologies for the next century.

National Interest

Trump’s trade wars have rewritten powerplay, but India didn’t get the memo

Shekhar Gupta -
This world is being restructured and redrawn by one man, and what’s his power? It’s not his formidable military. It’s trade. With China, it turned on him.

Follow us

Copyright © 2025 Printline Media Pvt. Ltd. All rights reserved.