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Saturday, August 16, 2025
TopicBrand

Topic: Brand

Big Fun: The bubble gum whose claim to fame was its freebie cricket cards

Big Fun’s promotional strategy of giving sports cards with each bubble gum became an instant hit in the 1980s.

India’s first ‘big’ bathing soap failed because it was OK

The ads for Tata's OK soap were hugely popular, but its name and branding let it down.

Beep. Play. Repeat: How the pager pushed Indian professionals to become savvy

Unlike the West, where pagers were considered a downmarket product, in India, they became a status symbol.

How Godrej typewriters scripted modern Indian history

For Prime Minister Jawaharlal Nehru, its launch was the symbol of an independent and industrialised India. 

So long Chellaram Parker, and thanks for the stained pockets

Indian students used Chelpark ink and pens back when good handwriting also meant good character.

Binaca was a brand that brought toothpaste and music together

Binaca toothpaste ruled at a time when radio was king in India.

On Camera

SC’s stray dog order lit a match in Delhi. Are they a menace or companions?

The last time this matter flared up was when Delhi Chief Minister Rekha Gupta, in a very similar directive in April, called for the relocation of stray dogs in the capital.

Modi’s ‘Diwali bonanza’ for the common man—next-gen GST reforms, lower tax on daily-use items soon

Finance ministry says the proposed revamp will focus on structural reforms, rate rationalisation & ease of living, & will be deliberated upon in the coming weeks.

What is Project Sudarshan Chakra, announced by Modi from ramparts of Red Fort

The project is meant to be a ‘protective shield that will keep expanding’, the PM said. It is on the lines of the ‘Golden Dome’ announced by Trump, it is learnt.

War of IAF, PAF doctrines: As Pakistan obsesses over numbers, India embraces risk, wins

Now that both IAF and PAF have made formal claims of having shot down the other’s aircraft in the 87-hour war in May, we can ask a larger question: do such numbers really matter?