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Saturday, April 20, 2024
TopicBrand

Topic: Brand

Big Fun: The bubble gum whose claim to fame was its freebie cricket cards

Himani Chandna -
Big Fun’s promotional strategy of giving sports cards with each bubble gum became an instant hit in the 1980s.

India’s first ‘big’ bathing soap failed because it was OK

Mahua Venkatesh -
The ads for Tata's OK soap were hugely popular, but its name and branding let it down.

Beep. Play. Repeat: How the pager pushed Indian professionals to become savvy

Mahua Venkatesh -
Unlike the West, where pagers were considered a downmarket product, in India, they became a status symbol.

How Godrej typewriters scripted modern Indian history

Himani Chandna -
For Prime Minister Jawaharlal Nehru, its launch was the symbol of an independent and industrialised India. 

So long Chellaram Parker, and thanks for the stained pockets

Neera Majumdar -
Indian students used Chelpark ink and pens back when good handwriting also meant good character.

Binaca was a brand that brought toothpaste and music together

Himani Chandna -
Binaca toothpaste ruled at a time when radio was king in India.
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Opinion

Iran-Israel conflict will now be shaped by 3H—Houthis, Hamas, Hezbollah

Pia Krishnankutty -
Israel's response to Iran's retaliatory attack was relatively small and also downplayed by Tehran. But there are factors that could jeopardise this perceived reprieve.

‘Sonia wouldn’t become PM’—Congress ‘whisper campaign’ that denied PC Alexander President post

Stop asking fans to explain why they like Taylor Swift. Belittling Swifties reeks of sexism

Economy

CBDT signs record 125 Advance Pricing Agreements, 31% more than last year

ThePrint Team -
The 125 APAs include 86 Unilateral APAs (UAPAs) and 39 Bilateral APAs (BAPAs). The total number of APAs since the start of the APA programme has risen to 641, with 506 UAPAs and 135 BAPAs.

Defence

Vice Admiral Dinesh Kumar Tripathi to take over as Chief of the Naval Staff

ThePrint Team -
He has been the chief of personnel and the flag officer commanding-in-chief, Western Naval Command, in the rank of vice admiral.

National Interest

These 6 states are key for Modi’s ‘400 paar’ target. They’re also where Opposition can stop him

Shekhar Gupta -
While this contest looks so predictable in large swathes of our political landscape, it is also more keenly contested than 2019 in some states.

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