Monday, 8 August, 2022
TopicBrand

Topic: Brand

Bisibele bath to rava idli: How Bengaluru’s MTR mixed tradition and innovation perfectly

MTR today does not want to change its core product – even though, ironically, its founders kept innovating in early 20th century to make it what it is today.

Niki Tasha changed Indian kitchens – from a dingy corner to a sleek, modern way of cooking

Ritu Nanda’s Niki Tasha showed Indians what kitchenettes and multiple burner stoves were and opened the window to the future.

India matlab Narendra Modi: How the PM learnt branding from Coca-Cola

Modi has followed the marketing strategy of fast-moving consumer goods and sold himself as the biggest brand of ‘vikaspanthi’ politics.

How Polson made butter a commercial product in pre-Independence India

Polson butter had monopolised the business by the 1930s and become a household name in India, much before the Amul revolution.

Garden Vareli ads with three Miss Indias made the everyday saree a fashion statement

Top actresses and models – Namrata Shirodkar, Madhu Sapre, Aishwarya Rai and Lisa Ray – were a part of the ads, which gave the saree a new modern twist.

Bollywood star on ads, Disneyland tickets, space-age branding & yet Thril cola fizzled out

Caught between two worlds, McDowell’s Thril cola made an impact in India, but briefly.

ECE bulb hi laana: How a boring brand name got etched in Indian memory

The TV ad of ECE bulbs featured actor Kanwarjit Paintal and the jingle hit an amazing chord with viewers.

Photography for all: The Hot Shot camera changed the way Indians clicked

The ease of photography with mini Hot Shot cameras meant more candid and fun family albums.

Big Fun: The bubble gum whose claim to fame was its freebie cricket cards

Big Fun’s promotional strategy of giving sports cards with each bubble gum became an instant hit in the 1980s.

India’s first ‘big’ bathing soap failed because it was OK

The ads for Tata's OK soap were hugely popular, but its name and branding let it down.

On Camera

YourTurn

Opposition leaders protest outside Parliament | Representative image | ANI

Confused, aimless—why Opposition parties live up to Ronen Sen’s ‘headless chicken’ remark

From ‘compromising national security’ to 'playing havoc' with institutions, the Opposition continues to attack Modi while failing to reflect on own actions.
A suspension pylon in Tamil Nadu | Commons

You thought power subsidy is a Delhi-Punjab problem? Check out Tamil Nadu’s power sector mess

RBI data shows Indian discoms owe power generation firms over Rs 4.5 lakh crore, almost a third of which is owed by Tamil Nadu, where power subsidy cost is twice that of food subsidy.

Defence

The Flying Dolphin — how a former Indian Navy submariner qualified as a commercial pilot 

Vivek Chaudhary retired from the Indian Navy in 2017 after serving on the  Short-Service Commission. After that, his dreams took flight. 

In Kashmir 3 years on, 3 positive changes, 3 things that should’ve happened & 3 that got worse

Kashmir as a crisis has fallen off our headlines and from the top of our collective minds. Which is precisely the most important change for the better.
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