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Thursday, September 4, 2025
TopicBrand

Topic: Brand

Durex says stay inside, Nike says just do it — Admakers are the new bards of Covid lockdown

Shubhangi Misra -
The coronavirus lockdown has become a strong stimulus for the Mad Men of the world. Budweiser, Ixigo, Durex are all stepping up to the challenge.

Trishna, the popular 1985 Doordarshan adaptation of Pride & Prejudice, is now on YouTube

Shubhangi Misra -
Written by Kamna Chandra, the 13-episode serial is the perfect escape to while away a weekend in coronavirus lockdown.

Bisibele bath to rava idli: How Bengaluru’s MTR mixed tradition and innovation perfectly

Anoothi Vishal -
MTR today does not want to change its core product – even though, ironically, its founders kept innovating in early 20th century to make it what it is today.

Niki Tasha changed Indian kitchens – from a dingy corner to a sleek, modern way of cooking

Mahua Venkatesh -
Ritu Nanda’s Niki Tasha showed Indians what kitchenettes and multiple burner stoves were and opened the window to the future.

India matlab Narendra Modi: How the PM learnt branding from Coca-Cola

Ashwani Kumar -
Modi has followed the marketing strategy of fast-moving consumer goods and sold himself as the biggest brand of ‘vikaspanthi’ politics.

How Polson made butter a commercial product in pre-Independence India

Mahua Venkatesh -
Polson butter had monopolised the business by the 1930s and become a household name in India, much before the Amul revolution.

Garden Vareli ads with three Miss Indias made the everyday saree a fashion statement

Mahua Venkatesh -
Top actresses and models – Namrata Shirodkar, Madhu Sapre, Aishwarya Rai and Lisa Ray – were a part of the ads, which gave the saree a new modern twist.

Bollywood star on ads, Disneyland tickets, space-age branding & yet Thril cola fizzled out

Himani Chandna -
Caught between two worlds, McDowell’s Thril cola made an impact in India, but briefly.

ECE bulb hi laana: How a boring brand name got etched in Indian memory

Mahua Venkatesh -
The TV ad of ECE bulbs featured actor Kanwarjit Paintal and the jingle hit an amazing chord with viewers.

Photography for all: The Hot Shot camera changed the way Indians clicked

Mahua Venkatesh -
The ease of photography with mini Hot Shot cameras meant more candid and fun family albums.
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On Camera

YourTurn

Opinion

Giorgio Armani brought a feminine touch to men’s tailoring — and taught them how to suit up

Triya Gulati -
Armani built a multibillion-dollar global brand from something as simple as an unstructured jacket, and broke down the walls between formal and casual.

Army wives fight a silent battle. Don’t abuse them for seeking small joys

Counter-insurgency is Indian military’s reality. Op Sindoor was brief flash in combat spectrum

Economy

GST 2.0: India streamlines indirect tax regime amid Trump tariffs & what it means for consumers

Sampurna Panigrahi -
Goods and Services Tax Council paves way for a broad two-slab structure of 5% and 18% with a demerit rate of 40% for super luxury and 'sin' goods.

Defence

HAL team to visit US this month for talks on joint production of GE 414 engines

Snehesh Alex Philip -
The engines are meant for Tejas Mk 2 and the first tranche of Advanced Medium Combat Aircraft (AMCA).

National Interest

For Indian Mercedes, Asim Munir’s dumper truck in mirror is closer than it appears

Shekhar Gupta -
From Munir’s point of view, a few bumps here and there is par for the course. He isn’t going to drive his dumper truck to its doom. He wants to use it as a weapon.

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