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Thursday, September 25, 2025
TopicBrand

Topic: Brand

Durex says stay inside, Nike says just do it — Admakers are the new bards of Covid lockdown

The coronavirus lockdown has become a strong stimulus for the Mad Men of the world. Budweiser, Ixigo, Durex are all stepping up to the challenge.

Trishna, the popular 1985 Doordarshan adaptation of Pride & Prejudice, is now on YouTube

Written by Kamna Chandra, the 13-episode serial is the perfect escape to while away a weekend in coronavirus lockdown.

Bisibele bath to rava idli: How Bengaluru’s MTR mixed tradition and innovation perfectly

MTR today does not want to change its core product – even though, ironically, its founders kept innovating in early 20th century to make it what it is today.

Niki Tasha changed Indian kitchens – from a dingy corner to a sleek, modern way of cooking

Ritu Nanda’s Niki Tasha showed Indians what kitchenettes and multiple burner stoves were and opened the window to the future.

India matlab Narendra Modi: How the PM learnt branding from Coca-Cola

Modi has followed the marketing strategy of fast-moving consumer goods and sold himself as the biggest brand of ‘vikaspanthi’ politics.

How Polson made butter a commercial product in pre-Independence India

Polson butter had monopolised the business by the 1930s and become a household name in India, much before the Amul revolution.

Garden Vareli ads with three Miss Indias made the everyday saree a fashion statement

Top actresses and models – Namrata Shirodkar, Madhu Sapre, Aishwarya Rai and Lisa Ray – were a part of the ads, which gave the saree a new modern twist.

Bollywood star on ads, Disneyland tickets, space-age branding & yet Thril cola fizzled out

Caught between two worlds, McDowell’s Thril cola made an impact in India, but briefly.

ECE bulb hi laana: How a boring brand name got etched in Indian memory

The TV ad of ECE bulbs featured actor Kanwarjit Paintal and the jingle hit an amazing chord with viewers.

Photography for all: The Hot Shot camera changed the way Indians clicked

The ease of photography with mini Hot Shot cameras meant more candid and fun family albums.

On Camera

Bads of Bollywood brought Emraan Hashmi out of our guilty pleasure closet, made him cool

With his cameo in Bads of Bollywood, Emraan Hashmi, who has long shifted away from his signature bold image, got the chance to revive his boyhood charm.

Market regulator SEBI clears Adani Group of impropriety alleged by Hindenburg Research

SEBI probe concluded that purported loans and fund transfers were paid back in full and did not amount to deceptive market practices or unreported related party transactions.

‘Agni’ on the move—India successfully test-fires Agni-Prime nuclear missile from a train

With the latest test, India has the capability to launch a nuclear missile from under the sea, surface, air, and now from a railway network.

India doesn’t give walkovers to Pakistan in war. Here’s why it shouldn’t do it in cricket either

Many really smart people now share the position that playing cricket with Pakistan is politically, strategically and morally wrong. It is just a poor appreciation of competitive sport.