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Saturday, November 2, 2024
TopicBrand

Topic: Brand

Durex says stay inside, Nike says just do it — Admakers are the new bards of Covid lockdown

Shubhangi Misra -
The coronavirus lockdown has become a strong stimulus for the Mad Men of the world. Budweiser, Ixigo, Durex are all stepping up to the challenge.

Trishna, the popular 1985 Doordarshan adaptation of Pride & Prejudice, is now on YouTube

Shubhangi Misra -
Written by Kamna Chandra, the 13-episode serial is the perfect escape to while away a weekend in coronavirus lockdown.

Bisibele bath to rava idli: How Bengaluru’s MTR mixed tradition and innovation perfectly

Anoothi Vishal -
MTR today does not want to change its core product – even though, ironically, its founders kept innovating in early 20th century to make it what it is today.

Niki Tasha changed Indian kitchens – from a dingy corner to a sleek, modern way of cooking

Mahua Venkatesh -
Ritu Nanda’s Niki Tasha showed Indians what kitchenettes and multiple burner stoves were and opened the window to the future.

India matlab Narendra Modi: How the PM learnt branding from Coca-Cola

Ashwani Kumar -
Modi has followed the marketing strategy of fast-moving consumer goods and sold himself as the biggest brand of ‘vikaspanthi’ politics.

How Polson made butter a commercial product in pre-Independence India

Mahua Venkatesh -
Polson butter had monopolised the business by the 1930s and become a household name in India, much before the Amul revolution.

Garden Vareli ads with three Miss Indias made the everyday saree a fashion statement

Mahua Venkatesh -
Top actresses and models – Namrata Shirodkar, Madhu Sapre, Aishwarya Rai and Lisa Ray – were a part of the ads, which gave the saree a new modern twist.

Bollywood star on ads, Disneyland tickets, space-age branding & yet Thril cola fizzled out

Himani Chandna -
Caught between two worlds, McDowell’s Thril cola made an impact in India, but briefly.

ECE bulb hi laana: How a boring brand name got etched in Indian memory

Mahua Venkatesh -
The TV ad of ECE bulbs featured actor Kanwarjit Paintal and the jingle hit an amazing chord with viewers.

Photography for all: The Hot Shot camera changed the way Indians clicked

Mahua Venkatesh -
The ease of photography with mini Hot Shot cameras meant more candid and fun family albums.
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On Camera

YourTurn

Opinion

Are flight bomb threats pranks or conspiracy? Cost of ‘hoax’ to Indian aviation is real

Yuthika Bhargava -
Over 510 flights have been hit by hoax bomb threats in the past couple of weeks. Despite arrests and suspicions of Sikh radical links, authorities still have no clear answers.

Bibek Debroy was an ‘Acharya’ in India’s intellectual history

16th BRICS Summit was about building dollar-free world order. India can use it to expand trade

Economy

Watch CutTheClutter: Flattening INR-USD rate, and debate on pros and cons of a ‘strong’ rupee

ThePrint Team -
In Episode 1544 of CutTheClutter, Editor-in-Chief Shekhar Gupta looks at some top economists pointing to the pitfalls of ‘currency nationalism’ with data from 1991 to 2004.

Defence

All about Major Bob Khathing, whose daring expedition & diplomatic parleys secured Tawang for India

Smruti Deshpande -
The decorated Naga officer from Manipur also served as envoy to Myanmar & Nagaland chief secy. Defence Minister Rajnath Singh inaugurated a museum dedicated to the Tawang hero Thursday.

National Interest

From 2004 to 2024, bad news has come wrapped as good news for Congress

Shekhar Gupta -
Congress is silently acknowledging it over-read verdict of last general election. You can see it in easy concession to SP. It will likely be more reasonable in Maharashtra & Jharkhand.

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