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Sunday, February 15, 2026
TopicBournvita

Topic: bournvita

After Maggi ketchup, sugar cut by 14% in Bournvita. Outcry over ‘unhealthy’ packaged food bears fruit

Packages of Bournvita show that it has 32.2 g added sugar now, in comparison to 37.4 g sugar earlier. Earlier, a row had erupted following a video about the product.

FSSAI reconsidering plan to introduce front-of-pack Health Star Rating for packaged food items

In backdrop of Bournvita controversy, food safety regulator has called meeting with stakeholders this month to discuss whether HSR or pictorial warning labels are better idea, it is learnt.

Influencer deletes viral reel highlighting Bournvita’s sugar content after ‘legal notice’ from Cadbury

Taking a dig at the brand’s tagline 'Taiyari jeet ki', Revant Himatsingka had said it should instead be 'Taiyari diabetes ki'. The reel had 12 mn views on his Instagram page alone.

Bournvita Quiz Contest — from radio to tv & digital space, a show that evolved with the times

What began in 1972 as a competition hosted in schools, the show went through several stages of evolution, including one that was hosted by Derek O’Brien.

Byju’s ad shows teachers’ tough love. Reminds me of Sergeant Hartman from Full Metal Jacket

The Byju’s ad looks similar to the classic Bournvita ad campaign, Taiyari Jeet Ki, where parents can be seen aggressively training their kids.

How Indian postal service officers keep beating IAS, IPS to top posts

A selection of the best news reports, analysis and opinions published by ThePrint this week

Health drinks like Bournvita, Horlicks give your kids more sugar & hardly any nutrition

Malt-based drinks like Bournvita, Complan & Horlicks are top supplements in India, especially for children, but growing awareness, stricter norms may put an end to that.

On Camera

How the RSS dialogue on caste changed over 100 years. Sangh and its ‘samajik samrasta’

Contrary to naysayers, the RSS practices what it preaches. It is closer to the Gandhian teaching of improving the individual morally and spiritually to change the external environment.

Andhra proposes Rs 100-cr wealth fund, eyes Norway-style sovereign fund model to drive growth

Andhra Pradesh Finance Minister Payyavula Keshav presented a Rs 3.32 lakh crore budget for 2026–27 in the assembly Saturday.

Australian amphibian aircraft firm eyes Indian civil & military market, ties up with Apogee Aerospace

Aligning with India's push to promote inter-coastal air connectivity, Apogee has ordered 15 seaplanes in a deal valued at Rs 3,500 crore.

The new Great Game—Trump’s playing for time, China for leverage & India for wiggle room

This is the game every nation is now learning to play. Some are finding new allies or seeing value among nations where they’d seen marginal interest. The starkest example is India & Europe.