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Sunday, November 2, 2025
TopicAmul

Topic: Amul

Manthan ad from the 90s, with which Amul joins TV nostalgia trip after Ramayan, Mahabharat

Shubhangi Misra -
Amul’s 1996 ad titled Manthan tells the story of India's White Revolution using footage from Smita Patil's iconic film of the same name.

Ice cream could get costlier by 7-10% after spike in prices of milk & related products

Samyak Pandey -
Price of skimmed milk powder, a crucial ingredient in making ice cream, may go beyond Rs 400 per kg. In 2018, its price was Rs 230-250 per kg.

Verghese Kurien, the engineer who ‘dairied’ to dream and ushered in the White Revolution

Pia Krishnankutty -
Kerala-born Kurien came up with the 1 billion litre idea of turning a milk-guzzling country like India into the world’s top dairy producer.

When ’90s kids were getting drawn to cola, this Doodh ad made drinking milk cool again

Himani Chandna -
When children wanted soft drinks & adults thought they didn't need milk, 'Doodh Doodh Doodh Doodh' jingle reminded them milk was still important, & fun.

In Manthan, Girish Karnad showed why change matters through the Amul story

Madhavi Pothukuchi -
Manthan is not a simplistic do-gooder story about rescuing a village with new ideas. The film is beautifully layered and had an outstanding cast.

How Polson made butter a commercial product in pre-Independence India

Mahua Venkatesh -
Polson butter had monopolised the business by the 1930s and become a household name in India, much before the Amul revolution.

Mumbai horse racing & Amul girl as jockey – how an ‘utterly butterly’ idea kicked off

Neera Majumdar -
From Rahul Gandhi’s hug to cricketer Gautam Gambhir joining politics, Amul girl has chronicled India for over 50 years.

In Gujarat, the land of Amul, dairy farming has become a huge Lok Sabha poll issue

Neelam Pandey -
Dairy farmers are unhappy with low prices and lack of government support, and the Congress has turned their anger into a poll plank against the ruling BJP.

India’s milkman Verghese Kurien donated Amul profits for Christian conversions: BJP leader

Regina Mihindukulasuriya -
Former Gujarat agriculture minister Dileep Sanghani claims evidence in Amul’s records, say issue cropped up during his tenure.
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Opinion

From old and boring to bold and electric — Honda is finally rediscovering its Indian spark

Kushan Mitra -
When Honda join the diesel bandwagon with the CR-V and Civic the Supreme Court soon instituted the ‘10 year’ rule for diesel vehicles.

War was the norm between Afghanistan and Pakistan. Asim Munir is bringing it back

+TFP

Nothing suits dictatorship more than a subservient judiciary: Justice HR Khanna

Economy

Consumer Price Index gets up to date. Airfare, OTT plans, e-commerce prices in new basket—MoSPI secy

Udit Bubna -
New CPI series will take 2024 as base year, will provide more accurate measure of inflation, spending on digital services. Expected to enhance representation and reliability, says Saurabh Garg.

Defence

Joint production, closer ties, emerging tech: The foundation of new defence pact between India & US

Snehesh Alex Philip -
The agreement, signed after meeting between Rajnath and US Secretary of War Pete Hegseth on sidelines of ADMM-Plus in Kuala Lumpur, aims to deepen bilateral ties in the critical sector.

National Interest

Trump’s trade wars have rewritten powerplay, but India didn’t get the memo

Shekhar Gupta -
This world is being restructured and redrawn by one man, and what’s his power? It’s not his formidable military. It’s trade. With China, it turned on him.

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