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Sunday, August 24, 2025
TopicAmul

Topic: Amul

Manthan ad from the 90s, with which Amul joins TV nostalgia trip after Ramayan, Mahabharat

Amul’s 1996 ad titled Manthan tells the story of India's White Revolution using footage from Smita Patil's iconic film of the same name.

Ice cream could get costlier by 7-10% after spike in prices of milk & related products

Price of skimmed milk powder, a crucial ingredient in making ice cream, may go beyond Rs 400 per kg. In 2018, its price was Rs 230-250 per kg.

Verghese Kurien, the engineer who ‘dairied’ to dream and ushered in the White Revolution

Kerala-born Kurien came up with the 1 billion litre idea of turning a milk-guzzling country like India into the world’s top dairy producer.

When ’90s kids were getting drawn to cola, this Doodh ad made drinking milk cool again

When children wanted soft drinks & adults thought they didn't need milk, 'Doodh Doodh Doodh Doodh' jingle reminded them milk was still important, & fun.

In Manthan, Girish Karnad showed why change matters through the Amul story

Manthan is not a simplistic do-gooder story about rescuing a village with new ideas. The film is beautifully layered and had an outstanding cast.

How Polson made butter a commercial product in pre-Independence India

Polson butter had monopolised the business by the 1930s and become a household name in India, much before the Amul revolution.

Mumbai horse racing & Amul girl as jockey – how an ‘utterly butterly’ idea kicked off

From Rahul Gandhi’s hug to cricketer Gautam Gambhir joining politics, Amul girl has chronicled India for over 50 years.

In Gujarat, the land of Amul, dairy farming has become a huge Lok Sabha poll issue

Dairy farmers are unhappy with low prices and lack of government support, and the Congress has turned their anger into a poll plank against the ruling BJP.

India’s milkman Verghese Kurien donated Amul profits for Christian conversions: BJP leader

Former Gujarat agriculture minister Dileep Sanghani claims evidence in Amul’s records, say issue cropped up during his tenure.

On Camera

India-China conflict began in 1947, not 1962 war. Its lessons still haunt New Delhi

Indian political leaders will have to prepare their public for the prospect of concessions India never really held—just as Chinese leaders must admit Arunachal Pradesh and Ladakh were never theirs.

New insolvency frameworks to shorter timelines, how 2025 amendment bill proposes to transform IBC

New bill aims to fix key issues with IBC 2016, including delays & patchy implementation, and protect creditors, with window for genuine promoters to retain control of their companies.

India and France to jointly develop and manufacture 120 kN engine for homegrown AMCA

The new engine, set to be developed over the next 10 years, will power the second tranche of Advanced Medium Combat Aircraft. First set will be equipped with GE 414 engines.

That Oval Office picture for ages deserves closer Indian reading, with a geopolitical lens

Putin sees this as a victory. Europeans have decided to deal with Trump on his terms for the sake of the larger Western alliance. We look at the lessons for us in India.