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Saturday, November 22, 2025
TopicAmul

Topic: Amul

Manthan ad from the 90s, with which Amul joins TV nostalgia trip after Ramayan, Mahabharat

Amul’s 1996 ad titled Manthan tells the story of India's White Revolution using footage from Smita Patil's iconic film of the same name.

Ice cream could get costlier by 7-10% after spike in prices of milk & related products

Price of skimmed milk powder, a crucial ingredient in making ice cream, may go beyond Rs 400 per kg. In 2018, its price was Rs 230-250 per kg.

Verghese Kurien, the engineer who ‘dairied’ to dream and ushered in the White Revolution

Kerala-born Kurien came up with the 1 billion litre idea of turning a milk-guzzling country like India into the world’s top dairy producer.

When ’90s kids were getting drawn to cola, this Doodh ad made drinking milk cool again

When children wanted soft drinks & adults thought they didn't need milk, 'Doodh Doodh Doodh Doodh' jingle reminded them milk was still important, & fun.

In Manthan, Girish Karnad showed why change matters through the Amul story

Manthan is not a simplistic do-gooder story about rescuing a village with new ideas. The film is beautifully layered and had an outstanding cast.

How Polson made butter a commercial product in pre-Independence India

Polson butter had monopolised the business by the 1930s and become a household name in India, much before the Amul revolution.

Mumbai horse racing & Amul girl as jockey – how an ‘utterly butterly’ idea kicked off

From Rahul Gandhi’s hug to cricketer Gautam Gambhir joining politics, Amul girl has chronicled India for over 50 years.

In Gujarat, the land of Amul, dairy farming has become a huge Lok Sabha poll issue

Dairy farmers are unhappy with low prices and lack of government support, and the Congress has turned their anger into a poll plank against the ruling BJP.

India’s milkman Verghese Kurien donated Amul profits for Christian conversions: BJP leader

Former Gujarat agriculture minister Dileep Sanghani claims evidence in Amul’s records, say issue cropped up during his tenure.

On Camera

In Tejas Dubai crash, the harm goes beyond the loss of an aircraft and pilot

Airshows are thrilling spectacles of aviation skill and engineering marvels. But they carry inherent risks as the crew is pushing the aircraft, and themselves, to perform at the edges of the envelope.

At Charcha 2025: Local entrepreneurship, not just big IT, will drive next wave of distributed AI work

While global corporations setting up GCCs in India continue to express confidence in availability of skilled AI engineers, the panel argued that India’s real challenge lies elsewhere.

From a small Kangra village to Tejas cockpit: IAF fighter pilot Namansh Syal’s journey cut short

Wing Commander Namansh Syal is survived by his wife, their 6-year-old daughter and his mother. Back in his native village, relatives and neighbours wait for his remains for last rites.

A tribute to Tejas. India’s delay culture is the real enemy in the skies

It is a brilliant, reasonably priced, and mostly homemade aircraft with a stellar safety record; only two crashes in 24 years since its first flight. But its crash is a moment of introspection.