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Friday, September 5, 2025
TopicAlyque Padamsee

Topic: Alyque Padamsee

Gerson Da Cunha told me theatre is a great education. I understand it now: Tara Deshpande

Gerson Da Cunha may have hailed from the golden era of advertising. But many will credit him for introducing the talents of Shyam Benegal and Alyque Padamsee to India.

Covid or Netflix, nothing can stop theatre. Hyderabad’s Qadir Ali Baig Festival shows why

The cultural space in India may be contested, but theatre is certainly not cancelled. What's unfortunate is the 'bechara' tag that theatre persons should have countered long ago.

When Alyque Padamsee and I went public, I was shunned. But Alyque wasn’t: Dolly Thakore

In her memoir, veteran theatre personality Dolly Thakore writes candidly about love, sex, infidelity, motherhood, commitment, and heartbreaks.

The KamaSutra ad that changed the role of condoms in India from functional to pleasurable

Depicting a sensuous Pooja Bedi in the shower, the 1991 ad was a landmark for being the first in India to show the contraceptive as a tool of pleasure.

Liril and Lalitaji: A tale of two ads and how they captured India’s attention

The two ads created by Alyque Padamsee showed India at the cusp of change.

Alyque Padamsee, the ad genius who kept advertisements simple and direct

Alyque Padamsee, who died Saturday, was also a theatre personality & played Jinnah to Ben Kingsley’s Gandhi in the 1982 Oscar winner

भारत का पहला ‘सेक्सी’ कंडोम विज्ञापन और उसकी खट्टी-मीठी यादें

भारत में कंडोम के पहले विज्ञापन पर विज्ञापनगुरु अलिक पदमसी की टिप्पणी और दर्शकों की प्रतिक्रिया

How India reacted to its first ‘sexy’ condom ad

Ad guru Alyque Padamsee talks about how the first condom ad in India came to be and the audience reaction to it.

On Camera

Giorgio Armani brought a feminine touch to men’s tailoring — and taught them how to suit up

Armani built a multibillion-dollar global brand from something as simple as an unstructured jacket, and broke down the walls between formal and casual.

GST 2.0: India streamlines indirect tax regime amid Trump tariffs & what it means for consumers

Goods and Services Tax Council paves way for a broad two-slab structure of 5% and 18% with a demerit rate of 40% for super luxury and 'sin' goods.

HAL team to visit US this month for talks on joint production of GE 414 engines

The engines are meant for Tejas Mk 2 and the first tranche of Advanced Medium Combat Aircraft (AMCA).

For Indian Mercedes, Asim Munir’s dumper truck in mirror is closer than it appears

From Munir’s point of view, a few bumps here and there is par for the course. He isn’t going to drive his dumper truck to its doom. He wants to use it as a weapon.