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Tuesday, February 3, 2026
TopicAlyque Padamsee

Topic: Alyque Padamsee

Gerson Da Cunha told me theatre is a great education. I understand it now: Tara Deshpande

Gerson Da Cunha may have hailed from the golden era of advertising. But many will credit him for introducing the talents of Shyam Benegal and Alyque Padamsee to India.

Covid or Netflix, nothing can stop theatre. Hyderabad’s Qadir Ali Baig Festival shows why

The cultural space in India may be contested, but theatre is certainly not cancelled. What's unfortunate is the 'bechara' tag that theatre persons should have countered long ago.

When Alyque Padamsee and I went public, I was shunned. But Alyque wasn’t: Dolly Thakore

In her memoir, veteran theatre personality Dolly Thakore writes candidly about love, sex, infidelity, motherhood, commitment, and heartbreaks.

The KamaSutra ad that changed the role of condoms in India from functional to pleasurable

Depicting a sensuous Pooja Bedi in the shower, the 1991 ad was a landmark for being the first in India to show the contraceptive as a tool of pleasure.

Liril and Lalitaji: A tale of two ads and how they captured India’s attention

The two ads created by Alyque Padamsee showed India at the cusp of change.

Alyque Padamsee, the ad genius who kept advertisements simple and direct

Alyque Padamsee, who died Saturday, was also a theatre personality & played Jinnah to Ben Kingsley’s Gandhi in the 1982 Oscar winner

भारत का पहला ‘सेक्सी’ कंडोम विज्ञापन और उसकी खट्टी-मीठी यादें

भारत में कंडोम के पहले विज्ञापन पर विज्ञापनगुरु अलिक पदमसी की टिप्पणी और दर्शकों की प्रतिक्रिया

How India reacted to its first ‘sexy’ condom ad

Ad guru Alyque Padamsee talks about how the first condom ad in India came to be and the audience reaction to it.

On Camera

Why Rahul Gandhi wasn’t allowed to read an excerpt from General Naravane’s memoir

General MM Naravane’s memoir—Four Stars of Destiny—reveals that he was left hanging by political leadership for more than two hours as Chinese tanks drove towards Indian positions.

Floundering PM Internship Scheme has seen 44% drop out since 2024 launch. Budget deals drastic blow

Only 21 percent of interns complete programme as Centre slashes budget by over 50% after poor joining and high attrition.

Adani Defence teams up with Italy’s Leonardo to tap India’s mega helicopter market

The partnership will focus on targeting the Indian Armed Forces' requirements, particularly for Leonardo's AW169M and AW109 TrekkerM helicopters.

Swiss report should now close Op Sindoor debate. Knowing when to stop the fight is key too

The key to fighting a war successfully, or even launching it, is a clear objective. That’s an entirely political call. It isn’t emotional or purely military.