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Saturday, September 27, 2025
TopicAlyque Padamsee

Topic: Alyque Padamsee

Gerson Da Cunha told me theatre is a great education. I understand it now: Tara Deshpande

Gerson Da Cunha may have hailed from the golden era of advertising. But many will credit him for introducing the talents of Shyam Benegal and Alyque Padamsee to India.

Covid or Netflix, nothing can stop theatre. Hyderabad’s Qadir Ali Baig Festival shows why

The cultural space in India may be contested, but theatre is certainly not cancelled. What's unfortunate is the 'bechara' tag that theatre persons should have countered long ago.

When Alyque Padamsee and I went public, I was shunned. But Alyque wasn’t: Dolly Thakore

In her memoir, veteran theatre personality Dolly Thakore writes candidly about love, sex, infidelity, motherhood, commitment, and heartbreaks.

The KamaSutra ad that changed the role of condoms in India from functional to pleasurable

Depicting a sensuous Pooja Bedi in the shower, the 1991 ad was a landmark for being the first in India to show the contraceptive as a tool of pleasure.

Liril and Lalitaji: A tale of two ads and how they captured India’s attention

The two ads created by Alyque Padamsee showed India at the cusp of change.

Alyque Padamsee, the ad genius who kept advertisements simple and direct

Alyque Padamsee, who died Saturday, was also a theatre personality & played Jinnah to Ben Kingsley’s Gandhi in the 1982 Oscar winner

भारत का पहला ‘सेक्सी’ कंडोम विज्ञापन और उसकी खट्टी-मीठी यादें

भारत में कंडोम के पहले विज्ञापन पर विज्ञापनगुरु अलिक पदमसी की टिप्पणी और दर्शकों की प्रतिक्रिया

How India reacted to its first ‘sexy’ condom ad

Ad guru Alyque Padamsee talks about how the first condom ad in India came to be and the audience reaction to it.

On Camera

Economist DR Pendse’s 7-point plan to cut expenditure & control budget deficit

Revenue generation is not the answer for us. In fact, it aggravates the malady. We must concentrate on curbing expenditure, wrote DR Pendse in 2000.

Market regulator SEBI clears Adani Group of impropriety alleged by Hindenburg Research

SEBI probe concluded that purported loans and fund transfers were paid back in full and did not amount to deceptive market practices or unreported related party transactions.

With MiG-21’s exit, India’s squadron strength hits 6-decade low. What are IAF’s plans for the Tejas

While the IAF remains committed to the Tejas programme and has placed orders for 180 Tejas Mk1A, the force is eagerly waiting for the Tejas Mk 2 version.

Something’s hidden in the Oval Office photo of Trump, Munir, Sharif. India must look closely

What Munir has achieved with Trump is a return to normal, ironing out the post-Abbottabad crease. The White House picture gives us insight into how Pakistan survives, occasionally thrives and thinks.