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Thursday, November 27, 2025
TopicAlyque Padamsee

Topic: Alyque Padamsee

Gerson Da Cunha told me theatre is a great education. I understand it now: Tara Deshpande

Gerson Da Cunha may have hailed from the golden era of advertising. But many will credit him for introducing the talents of Shyam Benegal and Alyque Padamsee to India.

Covid or Netflix, nothing can stop theatre. Hyderabad’s Qadir Ali Baig Festival shows why

The cultural space in India may be contested, but theatre is certainly not cancelled. What's unfortunate is the 'bechara' tag that theatre persons should have countered long ago.

When Alyque Padamsee and I went public, I was shunned. But Alyque wasn’t: Dolly Thakore

In her memoir, veteran theatre personality Dolly Thakore writes candidly about love, sex, infidelity, motherhood, commitment, and heartbreaks.

The KamaSutra ad that changed the role of condoms in India from functional to pleasurable

Depicting a sensuous Pooja Bedi in the shower, the 1991 ad was a landmark for being the first in India to show the contraceptive as a tool of pleasure.

Liril and Lalitaji: A tale of two ads and how they captured India’s attention

The two ads created by Alyque Padamsee showed India at the cusp of change.

Alyque Padamsee, the ad genius who kept advertisements simple and direct

Alyque Padamsee, who died Saturday, was also a theatre personality & played Jinnah to Ben Kingsley’s Gandhi in the 1982 Oscar winner

भारत का पहला ‘सेक्सी’ कंडोम विज्ञापन और उसकी खट्टी-मीठी यादें

भारत में कंडोम के पहले विज्ञापन पर विज्ञापनगुरु अलिक पदमसी की टिप्पणी और दर्शकों की प्रतिक्रिया

How India reacted to its first ‘sexy’ condom ad

Ad guru Alyque Padamsee talks about how the first condom ad in India came to be and the audience reaction to it.

On Camera

Rajnath Singh is discovering India-Pakistan civilisational ties

Even as India, Pakistan have seemed on the edge of war, their intelligence services have often sought to find space to de-escalate tensions and reduce risks for the two countries.

Chhattisgarh pitches state as hub for ‘specialty steel’, nets investment plans of Rs 6,321 crore

Speaking at 2nd Investor Connect, CM Vishnu Deo Sai says 'we have been able to attract a lot of investors.' The focus of the event was the steel sector. 

Asim Munir set to take charge as overall commander of Pakistan military, most powerful Army chief ever

In largest overhaul of military command in 5 decades, Field Marshal Asim Munir set to assume post of Chief of Defence Forces tomorrow, as Army claims primacy in Pakistan armed forces.

A tribute to Tejas. India’s delay culture is the real enemy in the skies

It is a brilliant, reasonably priced, and mostly homemade aircraft with a stellar safety record; only two crashes in 24 years since its first flight. But its crash is a moment of introspection.